{"id":3079,"date":"2024-07-30T15:00:36","date_gmt":"2024-07-30T06:00:36","guid":{"rendered":"https:\/\/turnpoint-consulting.com\/media-mobility\/what-is-maas-thinking-about-the-future-of-mobility-based-on-maas-level-and-domestic-and-international-case-studies"},"modified":"2025-06-20T19:07:33","modified_gmt":"2025-06-20T10:07:33","slug":"what-is-maas-thinking-about-the-future-of-mobility-based-on-maas-level-and-domestic-and-international-case-studies","status":"publish","type":"post_mobility","link":"https:\/\/turnpoint-consulting.com\/en\/media-mobility\/what-is-maas-thinking-about-the-future-of-mobility-based-on-maas-level-and-domestic-and-international-case-studies","title":{"rendered":"What is \u201cMaaS\u201d? | Thinking about the future of mobility based on MaaS level and domestic and international case studies"},"content":{"rendered":"\n

What is MaaS?<\/h2>\n\n

Making transportation more convenient and smarter. Such revolutionary services are now attracting attention around the world. It is called ” Mobility as a Service (MaaS)<\/strong>.<\/p>\n\n

MaaS is a new mobility service that makes various modes of transportation easily accessible with a single smartphone<\/em>. It is characterized by its ability to combine multiple means of transportation, such as buses, trains, cabs, and shared bicycles, to suggest the best route, and to seamlessly handle everything from reservations to payment.<\/p>\n\n

While the conventional concept of a personal car and related transportation services were based on the premise of “owning a vehicle,” MaaS is based on the new concept of “using a service called transportation. This service is truly symbolic of the paradigm shift from ownership to use of transportation<\/strong>. The day is approaching in the near future when all kinds of transportation will become smooth and comfortable with a single smartphone.<\/p>\n\n

Why MaaS is attracting attention<\/h3>\n\n

The reason MaaS is attracting so much attention is its huge market size. Not only traditional transportation operators, but also IT companies, automakers, financial institutions, energy companies, and many other industries are entering the market one after another.<\/p>\n\n

This is due to the fact that MaaS is not merely an evolution of transportation services, but has the potential to help solve various social issues such as urban planning, environmental issues, and coping with an aging society. For example, it is expected to reduce the environmental burden of society by helping people to break away from dependence on their own cars, and to promote social participation by providing mobility support for the elderly.<\/p>\n\n

Origin of MaaS<\/h3>\n\n

The concept of MaaS was born out of a movement toward a sustainable society. In particular, the transportation vision for 2050 formulated by Helsinki, the capital of Finland, had a major impact. This vision aims to realize a next-generation transportation society that does not depend on fossil fuels, and MaaS plays a central role in this vision.<\/p>\n\n

In fact, a MaaS application called \u201cWhim\u201d has been introduced in Helsinki, and the results reported show that the use of public transportation has increased to 74%. This shows that MaaS is not just a concept, but actually has the power to change society.<\/p>\n\n

MaaS Stages<\/h3>\n\n

MaaS service levels are generally classified into five levels.<\/p>\n\n