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<\/a><\/a><\/p>\n\n Japanese manufacturers dominate the<\/strong> Japanese automobile market.<\/p>\n\n In 2023, 4,051,101 new vehicles will be sold in Japan. Of these, 244,844 units were sold by import car makers, a decrease of 0.5% from the 246,196 units sold in the previous year. Imported car makers accounted for 7.6% of the total, indicating that their share of the total is very limited.<\/p>\n\n While many foreign brands have automobile production plants around the world, there is not a single production facility of a foreign manufacturer in Japan. Therefore, all foreign-brand vehicles sold in Japan depend on imports. The following graph takes a closer look at the share of imported vehicle brands.<\/p>\n\n <\/a><\/p>\n\n <\/a><\/p>\n\n German manufacturers such as Mercedes-Benz, BMW, and Volkswagen occupy the top five places in the<\/strong> imported car ranking, indicating their steady popularity. German manufacturers within the top 10, including Porsche in 10th place, account for about 70% of the<\/strong> total. Next, let’s look at the share of manufacturers in the U.S. and China, the largest of the foreign markets.<\/p>\n\n 2023 (Jan-Dec) U.S. market<\/strong> <\/a><\/p>\n\n Unit Sales Ranking<\/p>\n\n The number of passenger cars imported to the U.S. in 2023 will be approximately 5.8 million vehicles*\u00b9, a stark contrast to the approximately 1.7 million vehicles*\u00b2 produced in the U.S. in the same year. In particular, imports from Mexico (approximately 1.4 million vehicles), Japan (approximately 1.3 million vehicles), and Canada (approximately 1.1 million vehicles) were the largest, with these three countries accounting for 65% of all imported vehicles. *\u00b9<\/p>\n\n Looking at the actual breakdown of vehicles sold, Toyota, which<\/strong> has steadily pursued a hybrid vehicle (HV) strategy, holds the No. 1 market share<\/strong>, followed by Hyundai Kia<\/strong>, a Korean EV (electric vehicle) manufacturer. This is followed by Honda and other Japanese automakers, and the high market share of Japanese automakers in the United States is astonishing. General Motors, Tesla, and Ford are also ranked in the top 10 as U.S. domestic manufacturers, indicating their presence.<\/p>\n\n *: see INDEXBOX<\/a> 2023 (Jan-Dec) China market<\/strong> <\/a><\/p>\n\n Unit Sales Ranking<\/a><\/p>\n\n BYD, the largest EV manufacturer in China, holds the top market share, followed by Volkswagen and Toyota. The market share of Chinese manufacturers such as Changan and Geely is also high, while German manufacturers such as Volkswagen and Japanese manufacturers such as Toyota also hold market share, indicating that they are finding their way in the Chinese market.<\/p>\n\n Imported Vehicles Ranking<\/p>\n\n The percentage of imported vehicles in China continues to decline year after year, reaching a record low of 799,000 units in 2023. The recent expansion of the new energy vehicle (NEV) market has increased consumer interest and reduced demand for conventional gasoline-powered vehicles, among other factors. Another factor is that luxury car brands that once relied on imports have begun to produce their vehicles in China in order to keep prices down, which is also putting pressure on the imported car market.<\/p>\n\n Maker’s share of domestic BEV sales in China in 2023<\/p>\n\n In addition, focusing only on the BEV market, the distribution is as follows.<\/p>\n\n Compared to the market as a whole, the overwhelming presence of<\/strong> BYD and other Chinese manufacturers stands out,<\/strong> and with the entry of major consumer electronics manufacturer Xiaomi into the EV market in April 2024, its share is expected to grow in the future.<\/p>\n\n <\/a><\/p>\n\nBreakdown of import car makers<\/h3>\n\n
<\/a><\/figure>\n\nImport Car Maker Sales Ranking<\/h3>\n\n
<\/figure>\n\nMaker Share Ranking in Overseas Markets<\/h2>\n\n
American market<\/h3>\n\n
<\/a><\/figure>\n\nChina market<\/h3>\n\n
<\/a><\/figure>\n\n<\/a>