JOB ID 27733
Luxury Car Brand - Head of Marketing
- メーカー, 自動車
- マーケティング, ブランドマーケティング
- 東京都
- 800万円~1100万円
革新的で高品質な車両を提供する世界的な自動車ブランド。精密なエンジニアリングと卓越したパフォーマンスを融合させた製品で知られている。日本市場においては、多彩なプレミアムモデルを展開し、走る歓びの向上とともに、持続可能で先進的なモビリティ社会の実現に貢献することを目指している。
Marketing: strategic and operational brand marketing, including new model launches, customer events, media advertising, affinity partner collaboration; in support of the brand development and Marketing KPI performance delivery.
Implementation and Delivering "Brand" Crewe, APAC Marketing strategy into Japanese market
Communications: Maintaining strong network within the brand target media in support of positive editorial generation through media activities, including press releases, press events and press fleet.
Strategically direct communication with customer including the "Brands" Drivers Club Japan / VIP and handling
募集要項
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- 職種要約
- 【Main Responsibilities】
1. Strategic Marketing Planning & Activities
Develop and execute marketing and PR media advertising strategies in collaboration with global headquarters, regional teams, service providers, and contracted agencies.
Implement global creative guidelines and localized marketing initiatives across target publications to support brand development and ensure alignment with global brand strategies.
2. Brand & PR Marketing Professionalization
Plan and execute marketing and PR events for current and upcoming vehicle models, including new model launches.
Lead brand activation initiatives to maximize PR exposure, support retail operations, generate sales opportunities, and develop customer leads.
Support retail marketing planning and activities from a brand strategy perspective.
3. Digital / Social Media Marketing Enhancement
Develop and manage digital marketing programs supporting current and new model campaigns in alignment with global and regional marketing strategies.
Manage and enhance Japanese-language social media channels to increase brand awareness, promote new models, and communicate key brand initiatives.
4. PR & Communications Enhancement
Develop media content strategies promoting current and new models, pre-owned vehicles, financial programs, aftersales products, accessories, and customer retention initiatives.
Organize media test drive programs, press launches, and press communications while maintaining strong relationships with key target media outlets.
Serve as the primary media contact representative, managing inquiries, requests, feedback, and recommendations from media partners.
5. VIP & Customer Relationship Management
Manage relationships with key owner communities and brand advocates, including event planning, coordination, and engagement activities to strengthen loyalty and brand advocacy.
Maintain direct communication with VIP customers and key stakeholders to enhance long-term relationships and brand engagement.
【Main KPIs】
1) Retailer Marketing expense utilization
2) Social Media accounts/followers
3) Media Ranking
4) Measure based on local coverage report
5) Opportunity Created
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- 応募資格(必須)
- 1) 7-10 years' practical experiences in PR/Marketing Manager roles in luxury brands (car brands plus)
2) Language skills (Japanese: native / English: business level or above including speaking)
3) Business level PC skills (Word, Excel, PowerPoint)
4) Strong retailer and importer PR & Marketing business experience and knowledge
5) Preferable retailer and importer sales/marketing business experience and knowledge.
6) Strong financial acumen and statistical analysis capabilities
7) Strong agency management and cross-functional leadership skills
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- 応募資格(優遇)
- Automotive experience - Not a must
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- 勤務地
- 東京都
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- 勤務スタイル
- 在宅勤務OK, フレックス勤務OK
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- 給与
- 800万円~1100万円
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- こだわり条件
- 転勤なし, 海外折衝, 外資系企業, 土日祝休み, 語学を活かす
Consultation
自動車・モビリティ業界における
転職やキャリア設計、
求人の選定の
ご相談を承ります。