Luxury Car Marketing Specialist

Commercial Vehicle Marketing Manager – APAC｜APAC 商用車マーケティング担当者

日本を拠点とするトラックやバス、産業用エンジンの開発・製造・販売を行う商用車メーカーです。国内外に生産拠点と販売網を持ち、世界170以上の国と地域に製品を提供しており、グローバルなネットワークを活かしたものづくりを展開しています。
電動化や環境技術の開発を積極的に進め、量産型の小型電動トラックをいち早く市場に投入するなど、環境対応への姿勢も先進的です。長年培ってきた技術力と品質の高さは国内外で高く評価され、ビジネスパートナーからの信頼も厚く、グローバルな人材が活躍する多様性のある企業文化が特徴です。

ブランドエクイティの構築、製品需要の喚起、そして特定の市場における売上成長を支援するための統合マーケティング戦略を主導・実行する責任を負っていただきます。この役割は、フリートオペレーター、物流会社、政府機関に合わせたB2Bマーケティング、チャネルマーケティング、キャンペーン実施、そして市場コミュニケーションに重点を置きます。事業目標との整合性を確保するため、製品管理、営業、ディーラーネットワークの各チームと緊密に連携する必要があります。

The Marketing Manager – Commercial Vehicles is responsible for leading and executing integrated marketing strategies to build brand equity, drive product demand, and support sales growth across defined markets. This role focuses on B2B marketing, channel marketing, campaign execution, and market communication tailored to fleet operators, logistics companies, and government institutions. The role requires close collaboration with Product Management, Sales, and Dealer Network teams to ensure alignment with business objectives.

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Marketing Specialist

This company is an official authorized dealer group for premium European vehicles in Japan, primarily operating in the central Tokyo area. It is distinct from the brand’s national subsidiary and operates as a certified retailer under its authorization. Unlike other dealers, they offer very high incentives and also the chance to transfer to the importer.

この企業は、日本における欧州プレミアム車の正規ディーラーグループであり、主に東京都心部で事業を展開しています。ブランドの日本法人とは別組織であり、その認可を受けた正規販売店として運営されています。他のディーラーとは異なり、非常に高いインセンティブが用意されているほか、インポーター（輸入元）への転籍のチャンスもあります。


マネージャーと協力し、新車および一部中古車のマーケティング活動の計画立案と実行を中心となって推進する

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Event Strategy Planning/Promotion Specialist | イベント戦略企画運営スペシャリスト

This company aims to provide new mobility solutions by leveraging expertise from both the automotive and electronics industries. Centered on electrification, connected technologies, autonomous driving, and the integration of entertainment, it strives to lead the next-generation luxury car market.

Since its establishment, the company has pursued technological innovation and the enhancement of customer experiences, delivering unique services and products globally. Through the development of high-performance EVs, it also contributes to reducing environmental impact and achieving a sustainable society.

ブランド認知拡大、興味関心の喚起、ファン層の獲得・拡大、販売見込客向上に向けて、日本のマーケティングプランの企画およびイベント企画・体験設計、実行管理、常設拠点PDCA、他施策の企画実行を行っていただきます。

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Marketing Manager

This company is an official authorized dealer group for premium European vehicles in Japan, primarily operating in the central Tokyo area. It is distinct from the brand’s national subsidiary and operates as a certified retailer under its authorization. Unlike other dealers, they offer very high incentives and also the chance to transfer to the importer.

この企業は、日本における欧州プレミアム車の正規ディーラーグループであり、主に東京都心部で事業を展開しています。ブランドの日本法人とは別組織であり、その認可を受けた正規販売店として運営されています。他のディーラーとは異なり、非常に高いインセンティブが用意されているほか、インポーター（輸入元）への転籍のチャンスもあります。


プレミアム自動車ディーラーにて、新規集客を中心としたマーケティング活動の全体戦略を策定し、営業部門のマーケティング活動の推進を主導・管理する

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Group Marketing Strategy & PR Director

A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to grow in Japan and is looking for enthusiastic talents to become part of their excellence. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

As the Group’s Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting some of the world’s most recognized luxury automotive brands. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.

You will oversee the full scope of marketing strategy and execution, including:
· Steering of branding: Corporate branding, employer branding, as well as brand specific marketing activities on the importer and retail levels
· Defining and executing the yearly marketing strategy, quarterly planning, and monthly operational marketing activities—including ATL/BTL campaigns, accurate budgeting, ROI tracking, and forecasting
· Creating content & system implementation with centered on digital and social media strategies
· Leading collaboration with premium and luxury OEMs and internal brand managers to ensure proper execution of marketing guidelines and to achieve sales, profit, and KPI targets across all business areas
· Ensuring CRM data accuracy and usage, enabling increased customer retention, lead generation, and conquest activities
· Aligning and implementing global best practices from the parent company, leading worldwide premium dealer group
· Defining internal and external communication guidelines, generating and coordinating content, and introducing relevant platforms and channels
· Managing vendor relationships and outsourcing levels, including the selection and oversight of external marketing agencies
· In addition to these core responsibilities, you will serve as the company's PR lead and corporate spokesperson, managing all external communications and media across digital and traditional platforms
· Collaborating closely with HR team to enhance employer branding and foster internal communication through various channels including internal SNS platform, corporate and recruitment websites, intranet, etc.
· This leadership role is both strategic and hands-on in a fast-changing, brand-focused company. It requires creativity, data-driven thinking, speed, practical decision-making, and strong teamwork across departments.

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