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- Group Marketing Strategy & PR Director
JOB ID 25598
Group Marketing Strategy & PR Director
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥10,000,000～¥14,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
As the Group's Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.
You will oversee the full scope of marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including
- Steering of branding: Corporate branding, employer branding, as well as brand specific marketing activities on the importer and retail levels
- Defining and executing the yearly marketing strategy, quarterly planning, and monthly operational marketing activities-including ATL/BTL campaigns, accurate budgeting, ROI tracking, and forecasting
- Creating content & system implementation with centered on digital and social media strategies
- Leading collaboration with premium and luxury OEMs and internal brand managers to ensure proper execution of marketing guidelines and to achieve sales , profit, and KPI targets across all business areas
- Ensuring CRM data accuracy and usage, enabling increased customer retention, lead generation, and conquest activities
- Aligning and implementing global best practices from the parent company, leading worldwide premium dealer group
- Defining internal and external communication guidelines, generating and coordinating content, and introducing relevant platforms and channels
- Managing vendor relationships and outsourcing levels, including the selection and oversight of external marketing agencies
- In addition to these core responsibilities, you will serve as the company's PR lead and corporate spokesperson, managing all external communications and media across digital and traditional platforms
- Collaborating closely with HR team to enhance employer branding and foster internal communication through various channels including internal SNS platform, corporate and recruitment websites, intranet, etc.
- This leadership role is both strategic and hands-on in a fast-changing, brand-focused company. practical decision-making, and strong teamwork across departments.
Job Description
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- Responsibilities
- Responsibilities
Lead and coordinate annual, quarterly, and monthly marketing plans across all brands and business units (New Car, Used Car, Aftersales, Financial Services), ensuring alignment with OEM guidelines and KPIs.
Develop and execute marketing strategies that enhance brand awareness, lead generation, customer retention, and revenue, maintaining consistent messaging across channels.
Manage marketing budgets by brand, including channel mix, ROI tracking, and achieving OEM marketing incentives.
Analyze KPIs, customer insights, market trends, and competitive benchmarks to optimize campaigns and adjust strategies.
Benchmark global best practices and adapt innovative marketing initiatives for the local market.
Build and manage partnerships with premium and lifestyle brands to boost brand value and customer engagement.
Oversee marketing materials development and execution across advertising, social media, CRM, and digital platforms.
Collaborate with OEM marketing directors and internal stakeholders to ensure campaign alignment and consistent brand messaging.
Lead multiple projects across teams and vendors, ensuring timely and quality delivery.
Mentor and develop the marketing team through coaching and training programs.
Direct corporate messaging and PR strategy, managing media relations and protecting brand reputation.
Marketing Operations: Marketing Operations
Plan and implement local marketing and media activities to drive showroom traffic, leads, and customer engagement.
Execute 360° ATL, BTL, and digital campaigns tailored by brand, segment, and customer lifecycle.
Select and manage media mix based on ROI, brand fit, and target audience.
Monitor and report campaign performance with continuous KPI tracking and improvements.
Use CRM data and geo-marketing tools to target and optimize customer communications and local activities.
Drive new customer acquisition, loyalty, and retention through tailored initiatives and events.
Collaborate cross-functionally to deliver integrated campaigns that maximize customer value.
Organize customer-facing events to strengthen brand community and engagement.
Establish and share dealer marketing best practices across the network.
Digital and Social Media: How to use the Internet
Lead digital marketing and social media strategies to increase acquisition, retention, and engagement.
Develop and optimize websites and campaign landing pages for mobile, conversion, and brand consistency.
Produce engaging digital content across multiple platforms and formats.
Manage SEO/SEM, PPC, email marketing, digital ads, and emerging formats like influencer marketing.
Track digital campaign performance and continuously optimize results.
Manage online reputation and empower dealer teams as social media ambassadors.
Oversee external digital partners and benchmark innovations in luxury automotive marketing.
Communication: Communication
Define and enforce corporate identity standards across all brands and channels.
Lead corporate communications to ensure clear, consistent messaging internally and externally.
Manage PR, media relations, and serve as spokesperson.
Maintain strong relationships with OEMs, agencies, and media partners.
Develop employer branding and corporate messaging to support talent attraction.
Manage digital content tone and maintain communication calendars.
Align external brand image with internal culture and values.
Team Leadership: Team Leadership
Build and maintain a high-performing marketing team with clear roles, succession plans, and development paths.
Foster talent through regular feedback, development plans, and training programs.
Conduct regular team meetings and 1-on-1s to ensure alignment and motivation.
Model strong leadership and strategic thinking to support team growth.
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- Requirements
- - Prior exposure to the premium automotive (retail) sector is strongly preferred; passion for high-end mobility and brand storytelling is essential
- Demonstrated ability to lead brand strategy, develop integrated campaigns, and deliver measurable results across diverse marketing channels (focus retail level)
- Strong analytical mindset with proven ability to leverage data for decision-making, ROI optimization, and strategic planning
- Experience with sales promotion planning, cross-channel campaign implementation, and post-campaign reporting
- Rather than classic marketing, we value online fluency, digital creativity, and platform-based performance expertise
- Skilled in team leadership, cross-functional collaboration, and external stakeholder communication, including media, OEMs, and partners
- Experienced in selecting and managing agencies, vendors, and marketing partners across projects and budgets
Technology & Tools Proficiency
- Microsoft Office (Excel, PowerPoint, Word) for reporting, analysis, and presentations
- CRM platforms for customer segmentation, journey mapping, and retention strategy
- Email marketing software and social media management tools across multiple platforms
- Marketing automation platforms for lead management, campaign automation, and nurturing flows
- Web analytics tools (e.g. Google Analytics) to track digital behavior and optimize performance
- Content Management Systems (CMS) to publish and manage website and campaign pages
- Design tools for creating visuals, infographics, and videos (e.g. Canva, Adobe suite)
- Project management tools for campaign execution/collaboration (e.g. Trello, Asana, Monday.com)
- Paid advertising tools (e.g. Google Ads, Meta Ads Manager) for search, display, and campaigns
- Data analysis and dashboard tools for KPI tracking, reporting, and business intelligence
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- Preferred
- - Bachelor's degree in Marketing, Communications, Business, or related field.
- Minimum 5 years of progressive marketing and/or PR experience.
- Ideally experienced with luxury brands (client-side or agency).
- Strong preference for prior exposure to premium automotive retail or high-end mobility sectors.
- Proven experience leading brand strategy, integrated campaigns, and delivering measurable marketing results at the retail level.
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- Location
- Kanagawa
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- Work Style
- In-office work only
-
- Salary
- ¥10,000,000～¥14,000,000
-
- Attractive
Points - No relocation, Over 50% Mid-Career Hires, New businesses and services, Management Position
- Attractive
Consultation
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