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- Group Marketing Strategy & PR Director
JOB ID 25598
Group Marketing Strategy & PR Director
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥10,000,000~¥14,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
As the Group's Marketing PR Director,
she oversees the consolidated and strategic marketing and communications functions supporting some of the world's most recognized luxury automotive brands.
This position functions as a shared services initiative, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, after-sales service, and financial services.
Job Description
-
- Responsibilities
- ・Lead
overall corporate and marketing activities for each brand handled ・Formulate and execute
annual strategies, quarterly plans, and monthly operations (ATL/BTL, budgeting, ROI management, forecasting) ・Emphasize digital and SNS strategies, lead
content creation and system implementation ・Collaborate with OEM brand managers and internal stakeholders, Implementing
guidelines for sales, profits, and KPI achievement; supporting
lead acquisition and customer retention through the accuracy and utilization of CRM data; introducing
successful cases from parent companies; formulating and operating
internal and external communication guidelines; selecting and managing
external vendors (such as advertising agencies); as Group PR Manager, externally dissemination
through both digital and traditional media; group branding in collaboration with HR; promoting internal communication (internal SNS, recruitment website, intranet, etc.).
*This position is a strategic and operation-driven leadership role that requires speed and execution.
-
- Requirements
- ・Over 5 years of practical experience in marketing and/or PR (especially experience in the automotive industry is required). Both operating companies and agencies are welcome)
・Experience in the premium automotive (retail) industry is preferred. Passion for luxury cars and brand storytelling is required
・Experience leading brand strategy, developing integrated campaigns, executing and delivering results
across diverse channels ・Analytical
mindset capable of data-driven decision-making, ROI optimization, and strategy planning ・Experience in marketing promotion planning, cross-channel campaign execution, effectiveness analysis
・Team leadership experience, cross-departmental collaboration, external negotiation
skills with OEMs/partners/media ・Experience managing advertising agencies, vendors, and external partners on a budget basis
-
- Preferred
- - Bachelor's degree in Marketing, Communications, Business, or related field.
- Minimum 5 years of progressive marketing and/or PR experience.
- Ideally experienced with luxury brands (client-side or agency).
- Strong preference for prior exposure to premium automotive retail or high-end mobility sectors.
- Proven experience leading brand strategy, integrated campaigns, and delivering measurable marketing results at the retail level.
-
- Location
- Kanagawa
-
- Work Style
- In-office work only
-
- Salary
- ¥10,000,000~¥14,000,000
-
- Attractive
Points - No relocation, Over 50% Mid-Career Hires, Management Position, New businesses and services
- Attractive
Consultation
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