JOB ID 25598

Group Marketing Strategy & PR Director

  • Distribution & Retail
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
  • Kanagawa
  • ¥10,000,000~¥14,000,000

A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

As the Group's Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.

As the Group's Marketing PR Director,
you will oversee the centralized and strategic marketing and communications functions supporting some of the world's most recognizable luxury automotive brands.
This position will serve as a shared service and drive consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, after-sales and financial services.
You oversee all areas of marketing strategy and execution, including:


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Job Description

  • Responsibilities
    ・Lead corporate-wide marketing activities for the entire Nicole Group as well as marketing initiatives for each represented brand, particularly at the retail level for BMW, MINI, Ferrari, and Rolls‑Royce
    ・Define and execute annual strategies, quarterly plans, and monthly operations (ATL/BTL activities, budgeting, ROI management, and forecasting)
    ・Lead content creation and system implementation with a strong focus on digital and social media strategies
    ・Collaborate with OEM brand managers and internal stakeholders to ensure execution of guidelines aimed at achieving sales, profit, and KPI targets
    ・Support lead generation and customer retention by ensuring the accuracy and effective utilization of CRM data
    Implement successful best practices from the parent company, Penske Automotive Group
    ・Define and operate internal and external communication guidelines
    ・Select and manage external vendors (including advertising agencies)
    ・Serve as the Group PR lead, managing external communications across both digital and traditional media channels
    ・Work closely with HR to strengthen Nicole Group branding and promote internal communication (internal SNS platforms, recruitment websites, intranet, etc.)


    - Led
    the marketing activities
    of Nicole's entire corporate and each brand (especially BMW/MINI/Ferrari/Rolls-Royce at the retail level) - Formulated and executed
    annual strategies, quarterly plans, and monthly operations (ATL/BTL, budgeting, ROI management, forecasting) and focused on digital and social media strategies. Led
    content creation and system implementation, collaborated with OEM brand managers and internal stakeholders to implement
    guidelines for sales, profit, and KPI achievement, promoted the accuracy and utilization of CRM data to help
    acquire leads and retain customers, and introduced
    success stories from parent company Penske Automotive Group ・Formulation and operation
    of internal and external communication guidelines, selection and management
    of external vendors (advertising agencies, etc.), and as the Group Public Relations Manager, external communication
    in both digital and traditional media, branding of the Nicole Group in collaboration with HR, and promotion of internal communication (internal SNS, recruitment website, intranet, etc.)
    *This position is a strategic and operation-oriented leadership position that requires speed and execution.
  • Requirements
    ・More than 5 years of hands-on experience in the marketing and/or PR field
    (Experience in the automotive industry is required; experience with either an operating company or an agency is acceptable)
    ・Candidates with experience in the premium automotive (retail) industry are preferred; a passion for luxury automobiles and brand storytelling is essential
    ・Experience leading brand strategy, developing integrated campaigns, and executing them across multiple channels to generate results
    ・An analytical mindset with the ability to make data-driven decisions, optimize ROI, and develop strategies
    ・Experience in planning promotional activities, executing cross-channel initiatives, and analyzing effectiveness
    ・Experience leading teams, collaborating across departments, and engaging externally with OEMs, partners, and media
    ・Experience managing advertising agencies, vendors, and external partners on a project and/or budget basis

    - At least 5 years of work experience in the field of marketing and/or PR (especially experience in the automotive industry is required). Both operating companies and distributors are acceptable)
    ・Those with experience in the premium automobile (retail) industry are preferred. Passion for luxury cars and brand storytelling is essential
    ・Leadership of brand strategy, development of integrated campaigns, experience in execution and result creation
    across various channels・Experience in decision-making using data, ROI optimization, and strategic planning・Analysis-oriented person
    who can formulate strategies・Sales promotion planning, cross-channel policy execution, experience
    in effect analysis/experience in team leading, Cross-functional collaboration, external negotiation skills
    with OEMs/partners/mediaProjects/BudgetsAdvertising agencies, vendors, and external partners on a budgetary basisManaging experience
    ・Business levelEnglish
  • Preferred
    - Bachelor's degree in Marketing, Communications, Business, or related field.
    - Minimum 5 years of progressive marketing and/or PR experience.
    - Ideally experienced with luxury brands (client-side or agency).
    - Strong preference for prior exposure to premium automotive retail or high-end mobility sectors.
    - Proven experience leading brand strategy, integrated campaigns, and delivering measurable marketing results at the retail level.
  • Location
    Kanagawa
  • Work Style
    In-office work only
  • Salary
    ¥10,000,000~¥14,000,000
  • Attractive
    Points
    No relocation, Over 50% Mid-Career Hires, New businesses and services, Management Position

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