JOB ID 22628
Lead Marketing
- メーカー, 自動車
- マーケティング, イベント・プロモーション,Marketing, ブランドマーケティング,Marketing, CRM, リサーチ・分析,Marketing, メディア・広告・PR
- 東京都
- 1000万円～1150万円
1989年に設立されたアメリカを拠点とする世界的に有名なバイクメーカーの子会社です。日本においては、輸入バイクブランドの中でトップのシェアを誇り、顧客志向とディーラー満足度を重視しています。優れた製品とサービスの提供を目指し、ライフスタイルブランドとして信頼されるパートナーとなることを目標としています。
This company is a subsidiary of a world-renowned motorcycle manufacturer based in the USA, with a long history dating back to 1989. As the number one imported motorcycle brand in Japan, the company places strong emphasis on customer focus and dealer satisfaction, striving to deliver exceptional products and services. Their goal is to be be a trusted partner as a lifestyle brand.
The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement.
In his role you will collaborate closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the impact of campaigns and assets across multi-channel platforms. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members.
募集要項
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- 職種要約
- ・Lead the planning and execution of high-impact consumer and company events, ensuring alignment with brand strategy and delivering exceptional experiences.
・Manage public relations activities, including media outreach, press releases, and coordination with PR agencies to enhance brand visibility and reputation.
・Oversee the marketing budget for assigned areas, ensuring effective allocation of resources to maximize ROI.
・Promote positive consumer, chapter, events and company member relationships through management of Customer Experience programs.
・Negotiates contracts with vendors and suppliers to meet the requirements of all aspects of consumer and company events and programs.
・Works with Lead of Retail Marketing and other stakeholders to deliver marketing for related promotions and support for overall customer experience & company operations.
・Develop and implement customer experience initiatives, with a focus on engaging Outreach consumers and strengthening brand loyalty.
・Partner with Retail Marketing and Sales teams to align promotional efforts and enhance the overall customer journey.
・Monitor and analyze customer feedback, market trends, and competitive activity to inform strategic decisions and continuous improvement.
・Champion innovative approaches to brand engagement, ensuring the company's brand image remains relevant and resonant with diverse consumer segments.
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- 応募資格（必須）
- ・A minimum of 6-8 years of related experience.
・Strong proficiency in English
・Possesses a strong internal and external customer focus.
・Experience in high volume project planning and complex problem solving.
・Excellent facilitation, presentation, and written communication skills.
・High School Diploma or equivalent required
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- 応募資格（優遇）
- ・Experience working with motorcycles.
・Proficient in Adobe Creative Suite.
・Bachelor's Degree in relevant fields
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- 勤務地
- 東京都
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- 勤務スタイル
- 在宅勤務OK, フレックス勤務OK
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- 給与
- 1000万円～1150万円
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- こだわり条件
- 外資系企業, 海外折衝, 土日祝休み, 管理職・マネジメント採用
Consultation
自動車・モビリティ業界における
転職やキャリア設計、
求人の選定の
ご相談を承ります。
