Register

JP

JOB ID 22628

Lead Marketing

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Tokyo
  • ¥10,000,000～¥11,500,000

Founded in 1989, it is a subsidiary of a world-renowned U.S.-based motorcycle manufacturer. In Japan, the company boasts the top market share among imported motorcycle brands and focuses on customer orientation and dealer satisfaction. Aiming to provide superior products and services, our goal is to become a trusted partner as a lifestyle brand.

This company is a subsidiary of a world-renowned motorcycle manufacturer based in the USA, with a long history dating back to 1989. As the number one imported motorcycle brand in Japan, the company places strong emphasis on customer focus and dealer satisfaction, striving to deliver exceptional products and services. Their goal is to be a trusted partner as a lifestyle brand.

The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer experience. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement.

In his role you will collaborate closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members.

Apply for this job

Job Description

  • Responsibilities
    Lead the planning and execution of high-impact consumer and company events, ensuring alignment with brand strategy and delivering exceptional experiences. experiences.
    Manage public relations activities, including media outreach, press releases, and coordination with PR agencies to enhance brand visibility and reputation. public relations activities, including media outreach, press releases, and coordination with PR agencies to enhance brand visibility and reputation.
    Oversee the marketing budget for assigned areas, ensuring effective allocation of resources to maximize ROI.
    Promotes positive consumer, chapter, event and company member relationships through management of Customer Experience programs.
    Negotiates contracts with vendors and suppliers to meet the requirements of all aspects of consumer and company events and programs.
    The company is a global leader in the retail marketing industry, with a strong focus on the retail marketing and marketing of the company's products and services, as well as the marketing of the company's products and services to customers. amp; company operations.
    Develop and implement customer experience initiatives, with a focus on engaging Outreach consumers and strengthening brand loyalty.
    Partner with Retail Marketing and Sales teams to align promotional efforts and enhance the overall customer journey.
    Monitor and analyze customer feedback, market trends, and competitive activity to inform strategic decisions and continuous improvement.
    Champion innovative approaches to brand engagement, ensuring the company's brand image remains relevant and resonant with diverse consumer segments .
  • Requirements
    A minimum of 6-8 years of related experience.
    ・Strong proficiency in English
    ・Possesses a strong internal and external customer focus.
    ・Experience in
    ・Experience in high volume project planning and complex problem solving. ・Excellent facilitation, presentation, and written communication skills.
    ・High School Diploma or equivalent required
  • Preferred
    Experience working with motorcycles.
    Proficient in Adobe Creative Suite.
    Bachelor's Degree in relevant fields
  • Location
    Tokyo
  • Work Style
    Remote working possible, Flex working possible
  • Salary
    ¥10,000,000～¥11,500,000
  • Attractive
    Points
    Foreign capital company, Overseas communication, Weekends and holidays off, Management Position

Apply for this job

Return to list

Related Jobs

Commercial Vehicle Marketing Manager - APAC

  • Manufacturer, Automotive Parts
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Kanagawa
  • ¥8,000,000～¥12,000,000

We are a Japan-based commercial vehicle manufacturer that develops, manufactures, and sells trucks, buses, and industrial engines. With production bases and sales networks in Japan and overseas, the company provides products to more than 170 countries and regions around the world, and is developing manufacturing that takes advantage of its global network.
The company is also progressive in its approach to environmental responsiveness, actively promoting the development of electrification and environmental technologies, and was one of the first to introduce mass-produced light-duty electric trucks to the market. The high level of technology and quality that we have cultivated over the years is highly regarded both in Japan and overseas, and we have earned the trust of our business partners. Our corporate culture is characterized by diversity, with global human resources playing an active role.

You will be responsible for leading and executing an integrated marketing strategy to build brand equity, generate product demand, and support sales growth in specific markets. This role will focus on B2B marketing, channel marketing, campaign execution, and market communications tailored to fleet operators, logistics companies, and government agencies. You will need to work closely with product management, sales, and dealer network teams to ensure alignment with business objectives.

The Marketing Manager - Commercial Vehicles is responsible for leading and executing integrated marketing strategies to build brand This role focuses on B2B marketing, channel marketing, campaign execution, and market communication tailored to fleet operators, logistics companies, and government institutions. The role requires close collaboration with Product Management, Sales, and government institutions. The role requires close collaboration with Product Management, Sales, and Dealer Network teams to ensure alignment with business objectives.

Details.

Consultation

Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.

Connect with Us

Search by Industry

Search by Job Type

Search by Location