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JP

JOB ID 24533

Dealer Marketing and Brand Manager

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, /Product Marketing, Planning, /Brand Marketing, Digital Marketing, CRM
  • Tokyo
  • ¥6,000,000～¥9,000,000

This foreign company specializes in the design and manufacture of powersports vehicles and marine products. Known for cutting-edge technology and performance, the brand serves adventure enthusiasts and professionals globally. Its product lineup includes unique propulsion systems and a strong emphasis on sustainability and electric mobility. The company is recognized for its bold designs and commitment to enhancing the rider experience.

As part of the APAC Marketing team, you will act as the Marketing Specialist for Japan with a primary focus on key powersports brands. Under the direct supervision of the APAC Marketing Manager and in close collaboration with the local Country Manager, you will be responsible for the Go To Market Strategy for Japan (including product launches). Under the direct supervision of the APAC Marketing Manager and in close collaboration with the local Country Manager, you will be responsible for the Go To Market Strategy for Japan (including product launches) you will also be involved in the local product strategy and pricing strategy while collaborating with the local dealers for their marketing and communications.

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Job Description

  • Responsibilities
    - Oversee the research to establish key market segments for the Japanese market for key brands to inform the marketing strategy.
    - Manages development and implementation of the go to market plans for the brands in order to meet established targets.
    - Coordinates & monitors the planning and definition of marketing strategy, advertising campaigns, market potential, competition, retail promotions, and other activities for all brands.
    - Defines advertising objectives, and builds and presents the brief to agencies so advertising campaigns are effective, economical, and appropriate for the intended audience.
    - Adjusts marketing strategy and plans to meet changing markets and competitive conditions.

    Responsible for Japan Go-To-Market Plans for all product lines
    - Ensure successful launches of new products for Japan
    - Develops and communicates annual Develops and communicates annual product launch strategy; Integral in product launches (i.e. Clubs) in creating or leveraging global Demo Site strategy, communicating product benefits and platform positioning;
    - Annual strategic and brand planning with a strong focus on achieving key established KPl's
    - Communicate Retail Promotion from the retail promotion plan under the responsibility of the retail team.
    - Support on business cases and/or conducts market & consumer research to support projects;
    - Market Intelligence: follows market trends, provides updates on Competitive products across Japan and performs benchmarking analyses;
    - Inputs annually into overall marketing brand plan;
    - Handle press - Handle press contacts on all product lines.

    Dealer Marketing and Dealer communication:
    - Arrange for translation of press releases and internal / external communications as required
    - Send press Send press releases to the Japan Dealer network and to media contacts
    - Administration of the COOP Program for Japan
    - Assure full alignment of all marketing and Assure full alignment of all marketing and promotional campaigns run by Dealers in Japan with BRP global branding and value proposition guidelines
    - Proactive communications with the Dealer Proactive communications with the Dealer network to foster and enhance the overall quality of Dealer marketing

    Support on product:
    - Solicit input from Dealers and analyze respective value chain data and MTU
    - Support Deep Dive and other market analytics processes in the region


  • Requirements
    - Bachelor or similar degree (majoring in administration/business intelligence/marketing would be an asset)
    - Open to junior candidates with background in marketing or PR
    - Good numerical skills and understanding of basic accounting techniques
    - Very strong ability to brief and lead agency's work
    - Languages: fluent spoken and written English and Japanese
    - Accurate, methodical and consistent;
    - Autonomous, work both strategically and
    - Able to perform well independently without the need for close supervision
    - Able to handle pressure and still maintain a positive outlook

  • Preferred
    - A minimum of 5 years hands-on experience in a similar position
    - Automotive Experience
  • Location
    Tokyo
  • Work Style
    Remote working possible, Flex working possible
  • Salary
    ¥6,000,000～¥9,000,000
  • Attractive
    Points
    No relocation, Over 50% Mid-Career Hires, Overseas communication, Foreign capital company, Weekends and holidays off

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