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- BtoB Marketing - Leader Candidate | BtoB Marketing [Leader Candidate]
JOB ID 24577
BtoB Marketing - Leader Candidate | BtoB Marketing [Leader Candidate]
- IT, Software platform
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
- Tokyo
- ¥5,040,000～¥6,020,000
We operate a 'Vehicle Demand and Cargo Matching Platform' specialized for the transportation industry, providing a system that smoothly connects shippers and shipping companies, and promoting business transformation through digital technology.
Since its founding, this system, which has supported transportation companies, is already one of the largest in Japan, but there is still room for expansion. By contributing to operational efficiency and improving empty vehicle rates, you can engage in work that can make an impact on society.
This is a marketer position that maximizes the value of your product. Because this service is still developing, there are plenty of opportunities to turn realizations and ideas like "I could do better this way" into reality. You will work closely with product and business teams to strengthen user-centered marketing approaches.
Job Description
-
- Responsibilities
- ■ Planning and execution
of marketing and branding strategies – Formulating
medium- to long-term brand strategies tailored to each product phase – From selecting target markets to positioning and messaging
design ■ Developing multifaceted
measures for business growth – optimizing
channels such as digital advertising, affiliate marketing, and offline events – Designing user experiences
to maximize LTV (Customer Lifetime Value) ■ Proposals
to maximize product value – collecting primary market and customer information and collaborating with sales and product development teams to improve features and plan new services
■ Team management as a candidate leader (in the future)
– PDCA (PDCA) management of initiatives, Building
an efficient operational system – supporting investment decisions based on numerical management (ROI/CPA, etc.)
-
- Requirements
- ・Practical experience
at one of the following at a business company or advertising agency ・Over 3 years of digital marketing
experience ・Over 3 years of advertising operation experience (for operating companies/agencies)
・Experience in affiliate marketing operations (client/asp/media side)
・Experience in planning and managing
seminars and customer acquisition ・Sales experience (must have accomplished something on your own). Inside sales or field sales, both
-
- Preferred
- ・Project management experience such as
planning and executing projects and initiatives ・Attracting and managing
events (exhibitions, seminars/webinars) ・Experience in LP and website production (excluding coding, etc.)
・Designing and operating
SFA and MA tools ・Planning and executing
growth strategies based on data analysis results using SQL ・Experience from zero →to 1, such as launching new businesses or business divisions
-
- Location
- Tokyo
-
- Work Style
- Remote working possible, Flex working possible
-
- Salary
- ¥5,040,000～¥6,020,000
-
- Attractive
Points - No relocation, Average age 30s, Over 50% Mid-Career Hires, Childcare support system, Weekends and holidays off, Venture Company, New businesses and services
- Attractive
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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