Register

JP

JOB ID 25691

Marketing Promotion

  • IT
  • Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing
  • Tokyo
  • ¥9,000,000～

It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
Utilizing its proprietary apps and platforms, the company is developing a variety of services, mainly cab dispatch services.
is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a variety of companies.

As a candidate for the marketing manager responsible for overseeing the promotion strategy of the cab app, you will be in charge of planning, operating, and analyzing comprehensive promotional measures utilizing mass media, digital, outdoor advertising, and other media. In addition to the ability to formulate strategies as a marketer, this position also requires the ability to execute and promote as a producer, and is a key to the growth of the business.

Apply for this job

Job Description

  • Responsibilities
    Planning and promotion of promotional and user communication strategies

    Planning and execution of user acquisition measures utilizing TV commercials / outdoor advertising / digital advertising

    Design and optimization of media plans and measurement of effectiveness (PDCA)

    Developing the budget necessary for the measures and proposing and obtaining approval from the management team

    Negotiation and progress management with external partners such as advertising agencies

    Hypothesis testing and measure improvement based on user surveys (quantitative and qualitative)

    Management of marketing team (including human resource development and evaluation)

    Collaboration with related internal departments such as technical and business planning departments

    Design and implementation of medium- to long-term measures to promote brand recognition and usage
  • Requirements
    5+ years of marketing experience in a ゜ business company or advertising agency

    Experience in developing and executing media strategies both online and offline

    Experience in marketing budgeting and forecasting

    ゜ Experience in team management (3+ years)


    The kind of person we are looking for:
    ゜A person who can relate to our social mission of "making people happy through mobility".

    Venture minded people who can work independently and flexibly.

    ゜Ability to think logically and build strategies.

    Ability to communicate and coordinate smoothly both internally and externally.

    Able to work positively in a fast-changing environment.
  • Preferred
    Experience in planning and executing promotional measures for company services

    Experience in creating and presenting proposal materials internally and externally

    Experience in selecting, procuring, and managing advertising media

    Experience in leading cross-functional projects

    Experience in planning improvement measures through user surveys and data analysis
  • Location
    Tokyo
  • Work Style
    Remote working possible, Flex working possible
  • Salary
    ¥9,000,000～
  • Attractive
    Points
    No relocation, Average age 30s, Weekends and holidays off, New businesses and services

Apply for this job

Return to list

Related Jobs

Growth Marketing Lead

  • Logistics & Transportation, Transportation, Trafic, Software platform
  • Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing
  • Tokyo
  • ¥9,000,000～

It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
Utilizing its proprietary apps and platforms, the company offers a variety of services, primarily cab dispatch services.
is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a variety of other companies.

The Growth Planning Group is responsible for the development of growth strategies and execution of a series of measures to resolve issues related to our cab app business for the toC market, from both a product growth and marketing communication perspective.
The Growth Planning Group, to which you will be assigned, does not simply lead specific functions or measures, but plans and executes a variety of measures to solve issues based on the overall business strategy and policies of the app. For example, we use a cross-functional style to promote the planning and development of loyalty programs, mass marketing to promote them, and CRM.
In this environment, we are looking for someone who can lead the entire process from problem identification to strategy development and execution, including proposal of product improvements, development of user communication strategies, planning, design, and implementation of online and offline promotion measures, and user surveys and analysis.
This is an important role that will contribute to solving social issues such as transportation problems from a product perspective, while working closely with other departments such as management, UX and technical departments, as well as external partners.

Details.

Consultation

Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.

Connect with Us

Search by Industry

Search by Job Type

Search by Location