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- Marketing Planner ｜Corporate Event & Experience Marketing Planner
JOB ID 25776
Marketing Planner ｜Corporate Event & Experience Marketing Planner
- Consulting & Professional Services, Consulting
- HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
- Tokyo
- ¥7,000,000～¥11,000,000
A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.
You will be responsible for the strategic planning and execution of internal events aimed at improving employee engagement and fostering corporate culture, as well as external events aimed at expanding brand awareness, acquiring leads, and achieving business goals.
This is a key role in maximizing corporate value through strategic and creative events in collaboration with internal and external stakeholders.
Job Description
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- Responsibilities
- Event strategy and planning
・ Strategic planning and execution of internal and external events (conferences, offsites, lectures, virtual events, etc.)
・ Event planning with an emphasis on employee experience
・ Conceptual design with internal branding in mind
・ Event design according to objectives such as brand awareness, lead acquisition, and engagement improvement ・ KPI design and results analysis (e.g., participation rates, satisfaction, ROI, number of leads) Event design to meet objectives such as brand awareness, lead acquisition, and engagement
・ Optimal event proposals and planning in collaboration with internal and external stakeholders
・ KPI design and results analysis (e.g., participation rate, satisfaction, ROI, number of leads)
Management and operations
・Establishment of annual event calendar and budget management
・Contracts with external vendors (agencies, production companies, etc.) and quality control
・Integrated event management in collaboration with related internal departments (HR, PR, corporate planning, etc.)
・Operation of secretariat (creation, coordination, management of materials), communication with participants (prior to event, handling on the day, collecting feedback) Management of the secretariat (preparation of materials, coordination, management), communication with participants (advance notice, response on the day of the event, feedback collection)
・ Management of event progress on the day of the event and response to participants
Marketing collaboration
・ Analyze event data and derive insights to propose improvements
・ Maximize effectiveness by linking with content marketing and digital initiatives
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- Requirements
- Event management experience (both internal and external) *Guideline 5+ years
・ High project management and teamwork skills
・ Creative planning and execution skills
・ Smooth communication skills with internal and external parties
・ Business level English skills (level that enables dealing with overseas vendors and global events)
-
- Preferred
- Knowledge of internal branding and Employee Experience
- Experience planning and managing large scale events (1,000+ attendees)
- Experience working abroad or with global teams
- Experience with B2B marketing or technology industry events
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- Location
- Tokyo
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- Work Style
- Flex working possible
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- Salary
- ¥7,000,000～¥11,000,000
-
- Attractive
Points - Japanese company with global opportunities, Listed company, Over 50% Mid-Career Hires, New graduates welcome, Make use of languages New graduates welcome, Weekends and holidays off, Major corporation, Management Position, New businesses and services
- Attractive
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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- Marketing Planner ｜Corporate Event & Experience Marketing Planner