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JP

JOB ID 27262

Marketing Specialist | Marketing

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Kanagawa
  • ¥4,000,000～¥9,000,000

The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

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Job Description

  • Responsibilities
    (1) New product launch strategy planning: Product marketing policy formulation, message development, and annual planning
    based on EMT's brand purpose (2) Promotion planning: Online/offline integrated promotion planning and execution (advertising, events, SNS operation, etc.)
    (3) Dealer marketing: Sales promotion planning and execution support
    with dealer stores (4) KPI Management/PDCA: Setting, analysis, and improvement proposals for key KPIs such as awareness rate and number of leads
  • Requirements
    ・ Practical experience in marketing in the Japanese market for automobiles, mobility, or durable consumer goods (5 years or more)
    ・ Experience
    in negotiation and direction with advertising agencies/production companies ・ Those who can move marketing digitally or in real life
  • Preferred
    Language: Japanese at Native level, Chinese or English (Business Conversation level)
  • Location
    Kanagawa
  • Work Style
    In-office work only
  • Salary
    ¥4,000,000～¥9,000,000
  • Attractive
    Points
    Over 50% Mid-Career Hires, Foreign capital company, Overseas communication, Make use of languages, Venture Company, New businesses and services, Management Position

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The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

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