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- B2B Product Marketing Specialist | BtoB Product Marketer
JOB ID 27698
B2B Product Marketing Specialist | BtoB Product Marketer
- IT, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing
- Tokyo
- ¥6,000,000～¥9,000,000
We are a company dedicated to solving social issues faced by the logistics industry. In particular, intercompany logistics is extremely complex, with diverse stakeholders and structural dynamics. Until now, each site has evolved individually, and we are developing SaaS-based applications that redefine and support these tasks through DX (Digital Transformation).
Our main services include solutions related to logistics processes such as truck reservation reception, status management, dispatch order and placement management, production, sales, and inventory management, supporting the optimization of inter-company logistics.
All these services are built on a common foundation, and big data related to logistics is also accumulated. Through this common foundation, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry and avoid inefficiencies caused by individual optimization.
Currently, many companies and logistics operators, mainly in the daily necessities and food industries, have adopted the service, with about 27,000 locations nationwide and over 700,000 drivers using it.
In the product marketing field, you will lead the entire process from planning to execution aimed at lead acquisition and business negotiation generation, serving as a project owner. You will play an active role as a core member in the Sales and Marketing Department, directly driving business growth.
Job Description
-
- Responsibilities
- ■ Planning and execution
of marketing initiatives Planning and directing seminars and events, planning and producing content such as white papers, nurturing initiatives using MA tools, improving CVR
for websites and landing pages ■ Designing, analyzing, and improving
KPIs Defining and breaking down all KPIs and components, identifying latent issues, and planning and executing
improvement measures ■ Collaboration
with other departments Improving
marketing accuracy through collaboration with inside sales, sales, product, and customer service ■ Operational efficiency
using AI for content generation, analysis, reporting, and more, improving and systematizing workflows
-
- Requirements
- ・Experience from
planning to execution for lead acquisition and business negotiation generation in BtoB marketing ・Practical experience
in digital marketing aimed at achieving monthly KPIs (quantitative targets) (BtoC also accepted, but branding marketing is excluded)
・Identify issues independently without relying on supervisors' reviews, Individuals
who can independently complete and complete the entire process from planning to execution of solutions to solve problems, and those with high analytical and thinking skills who can precisely break down numbers and design and execute strategies logically to achieve KPIs.
-
- Preferred
- ・Experience
in marketing operations specialized for enterprises ・Experience
driving projects as an owner ・Experience creating
external content such as white papers and report articles ・Experience
working with various marketing tools like Marketo ・Engaging in flat discussions with executives and managers, Individuals who can propose measures linked to business strategies
-
- Location
- Tokyo
-
- Work Style
- Remote working possible, Flex working possible
-
- Salary
- ¥6,000,000～¥9,000,000
-
- Attractive
Points - Over 50% Mid-Career Hires, Childcare support system, Weekends and holidays off, Venture Company, New businesses and services
- Attractive
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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