JOB ID 25261

Product Marketing Manager

  • Logistics & Transportation, Transportation, Trafic, Software platform
  • Marketing, Product Marketing, Planning
  • Tokyo
  • ¥8,000,000~

It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.

The company is also one of only a dozen or so unicorn companies in Japan, and is co-creating new mobility services with a variety of companies.

The PMM (Product Marketing Manager) will be responsible for working with the PdM on the toC cab app business. The PMM will be in charge of PMM (Product Marketing Manager) operations in collaboration with the PdM for the toC taxi app business. The PMM will be involved from the upstream as both a strategic planner and producer, from problem identification to the creation of marketing strategies to solve problems and the execution of a series of measures.

The work will include marketing strategy development, target setting and user communication, planning, design, and implementation of online and offline promotional measures, quantitative and qualitative user research, analysis and review of the results of measures, and PDCA (plan-do-check-act). You will also make strategic recommendations from a marketing perspective in discussions with management and related departments.

You will also lead collaborative projects with external partners, which may include discussions on some technical aspects.

This is a valuable opportunity to be involved in the marketing of a cab app that boasts a large share of the Japanese market and the realization of next-generation mobility services from the initial stages.

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Job Description

  • Responsibilities
    User discovery, research of user issues through market research, and design of strategic measures
    ・Design of marketing story, planning and execution of measures for service growth
    ・Planning and prioritization of functional improvements and new features
    ・Design of product KGI and KPI (in conjunction with business plan)
    ・Design of KPI monitoring using numerical analysis and planning and execution of action measures KPI monitoring and planning and execution of action measures using
    ・Operation and improvement of meeting bodies for flexible collaboration between product and business teams
    *Note that the main tasks of PMM do not include product management tasks on the development side, such as specification formulation.
  • Requirements
    -Experience from planning to implementation of marketing at a business/advertising company (5+ years)
    -Experience in integrated online and offline marketing
    -Data analysis skills
  • Preferred
    Experience in planning, execution and improvement of app marketing at a business/advertising company
    - Experience in direct marketing and database marketing at a business/advertising company
    - Experience in creative design and progression for online and offline media
    - Experience in UI/UX/communication Knowledge/experience in UI/UX/communication design
    ・Experience in marketing new service launches
    ・Experience in conducting depth interviews
    ・Experience in conducting and analyzing user research

    The kind of person we are looking for:
    ・Sympathy for our mission to "make people happy through mobility. Empathy with the mission of "Making people happy through mobility"
    ・People who can think from the perspective of others, both inside and outside the company
    ・People with good communication skills and coordination skills
    ・People who can think, consider and execute flexibly without being confined to their own area of responsibility to achieve the objectives
    ・People who can solve problems by setting a path
    ・People who can identify issues from data approach and plan and execute improvement plans -People who can build a customer image from data, define issues and connect them to solutions Able to plan and execute improvement plans
    - Build a customer image from data, define issues, and lead to solutions
    - Have a mindset of never giving up and never giving up to accomplish tasks
  • Location
    Tokyo
  • Work Style
    Remote working possible, Flex working possible
  • Salary
    ¥8,000,000~
  • Attractive
    Points
    No relocation, Childcare support system, Weekends and holidays off, Management Position, New businesses and services

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