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JP

JOB ID 26595

Marketing｜Marketing (middle to low funnel)

  • Manufacturer, Manufacturer-Automotive, Microｍobility, Software platform, Transportation, Trafic
  • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Tokyo
  • ¥7,000,000～¥10,000,000

A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

You will be responsible for everything from middle to low funnel marketing strategy design to planning and implementation, with the goal of acquiring new users.

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Job Description

  • Responsibilities
    In this fast-growing business and rapidly changing market environment, the issues to be addressed are evolving daily, and we plan to develop a wide range of measures, including offline and online advertising, influencer partnerships, SNS strategies, grassroots initiatives, events, and more.
    You will be responsible for a series of tasks from designing KPIs and planning measures to achieve the objectives of each policy you were in charge of, to coordination and collaboration with all related parties, execution, and review and analysis.
  • Requirements
    Marketing at an operating company with a toC service (approximate: 3+ years' experience)
    ・Experience with middle funnel to low funnel measures
    (Experience with influencer marketing, marketing using SNS (owned/earned/paid), and marketing experience in new categories is important) ・Experience with marketing measures based on logical and quantitative hypothetical verification, including designing appropriate metrics ■Skills ・Experience with commitment to business goals and promotion planning and execution Marketing experience emphasized)
    ・Experience in conducting marketing initiatives through logical and quantitative hypothesis testing, including designing appropriate metrics

    ■Skills
    ・Commitment to business goals and ability to drive planning and execution of promotions
    ・Backwards thinking from objectives
    ・Strong leadership and cross-functional execution skills to realize strategies Ability to execute in a cross-functional manner
    ・Flexibility to respond to changing markets and businesses with speed
    ・Ability to think numerically and data-driven and translate into strategy and execution
    ・Attention to detail in creative and operations
  • Preferred
    Startup experience: Experience in an environment where a variety of processes and learnings are not available, and the ability to think and move independently
    - Growth experience in web services and app services
    - Project management experience involving multiple stakeholders
    - Experience utilizing Social Listening tools
    Experience working outside of the marketing department (business development, sales, consulting, etc.)
    ・CRM experience
    ・Experience designing and conducting quantitative and qualitative research

    ■Personality Requirements
    ・Person who can see the essence of things and build ideas logically
    ・Person who can think and move independently for the team and take initiative to ensure success
    A person who is willing to put in the effort to drive the planning and project with ownership
    ・A person who is humble and respectful of all parties involved
  • Location
    Tokyo
  • Work Style
    Flex working possible
  • Salary
    ¥7,000,000～¥10,000,000
  • Attractive
    Points
    Over 50% Mid-Career Hires, Childcare support system, Weekends and holidays off, Preparing for IPO, Venture Company, New businesses and services

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