JOB ID 24519

Luxury Car Marketing Specialist

Distribution & Retail
Marketing, Event, Promotion, Brand Marketing, Digital Marketing

Kanagawa
¥6,000,000～¥8,000,000

A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.

You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.

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Job Description

Responsibilities

- Manage and operate dealer marketing and advertising activities
- Develop and implement annual plan to achieve sales and after-sales goals
- Oversee digital and social networking, manage digital campaigns
- Manage CRM activities
- Liaise with regional offices and report
Implement local communication strategy in line with head office guidelines
- Develop and manage marketing providers
- New Provide on-the-job training to marketing staff

- Managing and overseeing dealer marketing and advertising activities.
- Planning and implementing annual plans to achieve sales and after-sales targets.
- Supervising digital and social media activities, including running digital campaigns.
- Managing CRM activities.
- Collaborating with regional offices and preparing reports.
- Implementing local communication strategies in line with headquarters' guidelines.
- Developing and managing marketing providers.
- Providing on-the-job training (OJT) to new marketing staff.
Requirements

- Marketing experience (3+ years)
- Project management experience
- Experience planning and implementing sales promotion ideas
- Marketing plan development and budget management
- Proficient in PC and MS applications (Word, Excel, PowerPoint, Outlook) and social networking

- Over 3 years of marketing experience
- Experience in project management
- Experience in planning and executing sales promotions
- Experience in developing marketing plans and budget management
- Proficient in PC and MS applications (Word, Excel, PowerPoint, Outlook) and social media platforms
Preferred

- Experience with automotive manufacturers (import car brands) or import high brand industry
- CRM customer relationship management and targeted marketing experience, database processing
- Customer Segmentation (geographic mapping, socio-demographics)
- Deep understanding of digital communications (online marketing, websites, SEM, SNS)
- Print management experience (brochures, catalogs, direct mail, etc.)
- Familiarity with basic data analysis and tools (GA, SNS effectiveness measurement, online ad effectiveness measurement, KPI measurement)
- Market research design and analysis

- Experience in the automotive industry (import car brands) or high-end import brand industry
- Experience in CRM (Customer Relationship Management) and targeted marketing, including database management
- Customer segmentation experience (geographic mapping, demographic analysis )
- Deep understanding of digital communication (online marketing, websites, SEM, social media)
- Experience in print management (brochures, catalogs, direct mail, etc.)
- Proficient in basic data analysis and tools (GA, social media performance tracking , online advertising performance tracking, KPI measurement)
- Experience in designing and analyzing market research
Location

Kanagawa
Work Style

In-office work only
Salary

¥6,000,000～¥8,000,000
Attractive
Points

No relocation, Over 50% Mid-Career Hires, Management Position

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Luxury Car Marketing Specialist