JOB ID 27302

Strategic Customer Marketing Lead

  • Manufacturer, Automotive Parts
  • Marketing, Brand Marketing, Digital Marketing
  • Tokyo
  • ¥10,000,000~¥12,000,000

This global leader in connected technologies specializes in providing premium audio, visual, and telematics solutions, particularly for automotive, consumer, and enterprise markets. With a strong presence in Japan, the company develops advanced in-car audio systems, connected services, and infotainment solutions, often integrating AI and cloud-based technologies. Their focus includes enhancing in-vehicle experiences through high-quality sound, smart connectivity, and software-driven solutions, making them a Their focus includes enhancing in-vehicle experiences through high-quality sound, smart connectivity, and software-driven solutions, making them a key player in the automotive and consumer electronics industries.

This role leads marketing strategy and execution for the Japan market, translating global brand and product priorities into locally relevant initiatives for OEM customers and stakeholders. Acting as the primary marketing authority in Japan, the position provides market insights to shape global strategy while driving high-quality execution across communications, sales enablement, and employer branding.

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Job Description

  • Responsibilities
    Lead Japan market marketing strategy and execution aligned with global priorities
    Localize global brand, product, and portfolio messaging for OEM customers
    Provide market insights (customer needs, competitors, trends) to influence global strategy
    Own Japan-specific marketing initiatives not covered by global teams
    Collaborate with cross-functional stakeholders (sales, product, HR, communications)
    Oversee localization and quality of marketing and sales materials
    Lead internal and external communications (product launches, announcements, OEM engagement)
    Drive employer branding initiatives in collaboration with HR and Talent Acquisition
    Manage external agencies (PR, creative, social) and budgets
  • Requirements
    10+ years of B2B marketing experience (automotive, tech, or similar)
    Experience working with OEMs or within supplier organizations
    Strong skills in messaging, content creation, and communication planning
    Experience managing agencies and external vendors
    Business-level Japanese and English
    Bachelor’s degree (Marketing, Business, Communications, etc.)
  • Preferred
    Experience in employer branding or corporate communications
    Knowledge of Japan SNS platforms (e.g., LinkedIn Japan)
    Experience in global/matrix organizations
    Background in automotive technology or audio-related marketing
  • Location
    Tokyo
  • Work Style
    Remote working possible, Flex working possible
  • Salary
    ¥10,000,000~¥12,000,000
  • Attractive
    Points
    Overseas communication, Foreign capital company, Make use of languages

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