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JP

JOB ID 27259

Brand Manager

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Kanagawa
  • ¥8,000,000～¥13,000,000

The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

We are preparing for the business announcement of a new car brand and the introduction of products in the future.
The brand manager will be responsible for the consistency of the new brand's ideology, worldview, and message, and will take on the role of nurturing the brand over the medium to long term.

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Job Description

  • Responsibilities
    ・Brand strategy and brand story formulation and operation
    , brand message design and management
    from business announcement to product presentation, planning and management
    of brand naming (products, services, projects, etc.), design concept design
    of stores, exhibition spaces, showrooms, customer experience (CX) concept design (store visit to pre- and post-purchase experience)
    ・Brand supervision
    of each touchpoint such as PR materials, web, events, videos, stores, coordination
    from a brand perspective with management, development, marketing, etc., formulation and update
    of brand guidelines, review of trademark application policies, and collaboration with internal and external affairs (legal affairs and agents)
  • Requirements
    Practical experience
    in the field of brand strategy, branding, and marketingExperience in incorporating
    brand concepts into space, experience, and naming Ability
    to incorporate abstract concepts into language and visuals Ability to coordinate with internal and external stakeholders (designers, agents, etc.)
  • Preferred
    Experience
    in the product/automotive/mobility industry, experience in spatial branding for
    stores, showrooms, exhibitions, etc., experience in CX/UX design,
    practical experience or knowledge in trademark and naming operations,
    and experience working in a global environment
  • Location
    Kanagawa
  • Work Style
    In-office work only
  • Salary
    ¥8,000,000～¥13,000,000
  • Attractive
    Points
    Over 50% Mid-Career Hires, Overseas communication, Foreign capital company, Make use of languages, Venture Company, New businesses and services, Management Position

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