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JP

JOB ID 24170

Web Marketing | Ad Planner - Operation

  • Manufacturer, Manufacturer-Automotive
  • IT, Web producer,Director
  • Tokyo
  • ¥8,000,000～¥10,000,000

We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the purchase service will increase significantly from the second half of 2022, and the company's sales portfolio has changed significantly since its establishment.

You will be responsible for all web marketing operations to maximize the number of users of the company's services.

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Job Description

  • Responsibilities
    - Selection and execution of advertising media
    - Relationship building with ad agencies and media
    - ROI optimization by reviewing budget allocation by source
    - Planning of online marketing initiatives
    - Improvement through access analysis, AB testing, etc.
    - Direction for building a data-driven infrastructure for site improvement and decision making using Looker Studio, Big Query, etc. Direction for building an infrastructure that enables site improvement and decision making using Looker Studio, Big Query, etc.
  • Requirements
    - 5+ years of experience in digital advertising (listings, SNS, affiliate) (whether at an ad agency or business firm)
    - Ability to develop and execute strategies related to web marketing
    - Experience using Google Tag Manager to design, manage and operate tags
    - Experience with LPO
    - Imagination of search user behavior
    - 3+ years of management experience

    Desired Characteristics
    - Enjoys exploring things
    - Able to lead a team with drive
    - Able to independently input and output the latest information
  • Preferred
    - Strategic planning using data analysis tools (e.g. Google Analytics)
    - Direction experience
    - Alliance sales experience
    - Experience using Google Analytics for access analysis tools in business
    - Experience reading Google's Help Center and Developer site in English
    - Experience Experience in creating and directing websites and landing pages
    - Love automobiles
  • Location
    Tokyo
  • Work Style
    Flex working possible
  • Salary
    ¥8,000,000～¥10,000,000
  • Attractive
    Points
    No relocation, Average age 30s, Over 50% Mid-Career Hires, Weekends and holidays off, Venture Company, New businesses and services

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The company was founded in 1999 and its main businesses are “Purchase Business” and “Auction Business”, and it monetizes these two businesses by optimizing them with DX.
- As a result of sincere efforts to address market challenges, the purchase service has increased significantly since the second half of 2022, and the sales portfolio has changed dramatically since the company's founding. In addition, the CAGR since 2018 has reached 43%.

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