Register

JP

JOB ID 25598

Group Marketing Strategy & PR Director

  • Distribution & Retail
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
  • Kanagawa
  • ¥10,000,000～¥14,000,000

A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

As the Group's Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.

As the Group's Marketing PR Director,
you will oversee the centralized and strategic marketing and communications functions supporting some of the world's most recognizable luxury automotive brands.
This position will serve as a shared service and drive consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, after-sales and financial services.
You oversee all areas of marketing strategy and execution, including:


Apply for this job

Job Description

  • Responsibilities
    ・Lead corporate-wide marketing activities for the entire Group as well as marketing initiatives for each represented brand,
    ・Define and execute annual strategies, quarterly plans, and monthly operations (ATL/BTL activities, budgeting, ROI management, and forecasting)
    ・Lead content creation and system implementation with a strong focus on digital and social media strategies
    ・Collaborate with OEM brand managers and internal stakeholders to ensure execution of guidelines aimed at achieving sales, profit, and KPI targets
    ・Support lead generation and customer retention by ensuring the accuracy and effective utilization of CRM data
    Implement successful best practices from the parent company
    ・Define and operate internal and external communication guidelines
    ・Select and manage external vendors (including advertising agencies)
    ・Serve as the Group PR lead, managing external communications across both digital and traditional media channels
    ・Work closely with HR to strengthen Group branding and promote internal communication (internal SNS platforms, recruitment websites, intranet, etc.)


    ・Overall corporate and marketing activities for each brand
    (especially leading
    at the retail level) ・Formulating and executing
    annual strategies, quarterly plans, monthly operations (ATL/BTL, budgeting, ROI management, forecasting) ・Emphasizing digital and social media strategies, leading
    content creation and system implementation ・Collaborate with OEM brand managers and internal stakeholders to implement
    guidelines for sales, profit, and KPI achievement ・Support lead acquisition and customer retention
    by promoting accuracy and utilization of CRM data ・Implement
    successful cases from parent companies ・Formulate and operate
    internal and external communication guidelines ・Select and manage external vendors (such as advertising agencies)
    ・As Group Public Relations Manager, responsible for external communication
    through both digital and traditional media, group branding in collaboration with HR, and promotion of internal communication (internal SNS, recruitment website, intranet, etc.).
    *This position is a strategic and operation-driven leadership role that requires speed and execution.
  • Requirements
    ・More than 5 years of hands-on experience in the marketing and/or PR field
    (Experience in the automotive industry is required; experience with either an operating company or an agency is acceptable)
    ・Candidates with experience in the premium automotive (retail) industry are preferred; a passion for luxury automobiles and brand storytelling is essential
    ・Experience leading brand strategy, developing integrated campaigns, and executing them across multiple channels to generate results
    ・An analytical mindset with the ability to make data-driven decisions, optimize ROI, and develop strategies
    ・Experience in planning promotional activities, executing cross-channel initiatives, and analyzing effectiveness
    ・Experience leading teams, collaborating across departments, and engaging externally with OEMs, partners, and media
    ・Experience managing advertising agencies, vendors, and external partners on a project and/or budget basis

    - At least 5 years of work experience in the field of marketing and/or PR (especially experience in the automotive industry is required). Both operating companies and distributors are acceptable)
    ・Those with experience in the premium automobile (retail) industry are preferred. Passion for luxury cars and brand storytelling is essential
    ・Leadership of brand strategy, development of integrated campaigns, experience in execution and result creation
    across various channels・Experience in decision-making using data, ROI optimization, and strategic planning・Analysis-oriented person
    who can formulate strategies・Sales promotion planning, cross-channel policy execution, experience
    in effect analysis/experience in team leading, Cross-functional collaboration, external negotiation skills
    with OEMs/partners/mediaProjects/BudgetsAdvertising agencies, vendors, and external partners on a budgetary basisManaging experience
    ・Business levelEnglish
  • Preferred
    - Bachelor's degree in Marketing, Communications, Business, or related field.
    - Minimum 5 years of progressive marketing and/or PR experience.
    - Ideally experienced with luxury brands (client-side or agency).
    - Strong preference for prior exposure to premium automotive retail or high-end mobility sectors.
    - Proven experience leading brand strategy, integrated campaigns, and delivering measurable marketing results at the retail level.
  • Location
    Kanagawa
  • Work Style
    In-office work only
  • Salary
    ¥10,000,000～¥14,000,000
  • Attractive
    Points
    No relocation, Over 50% Mid-Career Hires, Management Position, New businesses and services

Apply for this job

Return to list

Related Jobs

Marketing Manager | Marketing Manager

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Kanagawa
  • ¥8,000,000～¥13,000,000

The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

Details.

Brand Manager

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Kanagawa
  • ¥8,000,000～¥13,000,000

The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

We are preparing for the business announcement of a new car brand and the introduction of products in the future.
The brand manager will be responsible for the consistency of the new brand's ideology, worldview, and message, and will take on the role of nurturing the brand over the medium to long term.

Details.

PR Staff | Public Relations

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Kanagawa
  • ¥4,000,000～¥9,000,000

The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

We are recruiting public relations staff to build a system to divide PR work into multiple specialized areas for full-scale business announcements and future product publicity.

Details.

PR Manager | Public Relations Manager

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Kanagawa
  • ¥8,000,000～¥13,000,000

The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

We plan to announce our business as a new automobile brand in the Japanese market and launch products in the future.
In this position, you will integrate
PR areas with different characteristics (economics/GR/automotive products/specialized areas) and design and promote a PR system that functions as a team.

Details.

Lead Marketing

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
  • Tokyo
  • ¥10,000,000～¥12,100,000

Founded in 1989, it is a subsidiary of a world-renowned U.S.-based motorcycle manufacturer. In Japan, the company boasts the top market share among imported motorcycle brands and focuses on customer orientation and dealer satisfaction. Aiming to provide superior products and services, our goal is to become a trusted partner as a lifestyle brand.

This company is a subsidiary of a world-renowned motorcycle manufacturer based in the USA, with a long history dating back to 1989. As the number one imported motorcycle brand in Japan, the company places strong emphasis on customer focus and dealer satisfaction, striving to deliver exceptional products and services. Their goal is to be a trusted partner as a lifestyle brand.

The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer experience. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement.

In his role you will collaborate closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members.

Details.

Luxury Car Marketing Specialist

  • Distribution & Retail
  • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
  • Kanagawa
  • ¥6,000,000～¥8,000,000

A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.

You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.





Details.

Consultation

Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.

Connect with Us

Search by Industry

Search by Job Type

Search by Location