JOB ID 27733

Luxury Car Brand - Head of Marketing

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Brand Marketing
  • Tokyo
  • ¥8,000,000~¥11,000,000

A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.

Marketing: strategic and operational brand marketing, including new model launches, customer events, media advertising, affinity partner collaboration; in support of the brand development and Marketing KPI performance delivery.

Implementation and Delivering "Brand" Crewe, APAC Marketing strategy into Japanese market

Communications: Maintaining strong network within the brand target media in support of positive editorial generation through media activities, including press releases, press events and press fleet.

Strategically direct communication with customer including the "Brands" Drivers Club Japan / VIP and handling

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Job Description

  • Responsibilities
    【Main Responsibilities】

    1. Strategic Marketing Planning & Activities
    Develop and execute marketing and PR media advertising strategies in collaboration with global headquarters, regional teams, service providers, and contracted agencies.
    Implement global creative guidelines and localized marketing initiatives across target publications to support brand development and ensure alignment with global brand strategies.

    2. Brand & PR Marketing Professionalization
    Plan and execute marketing and PR events for current and upcoming vehicle models, including new model launches.
    Lead brand activation initiatives to maximize PR exposure, support retail operations, generate sales opportunities, and develop customer leads.
    Support retail marketing planning and activities from a brand strategy perspective.
    3. Digital / Social Media Marketing Enhancement
    Develop and manage digital marketing programs supporting current and new model campaigns in alignment with global and regional marketing strategies.
    Manage and enhance Japanese-language social media channels to increase brand awareness, promote new models, and communicate key brand initiatives.

    4. PR & Communications Enhancement
    Develop media content strategies promoting current and new models, pre-owned vehicles, financial programs, aftersales products, accessories, and customer retention initiatives.
    Organize media test drive programs, press launches, and press communications while maintaining strong relationships with key target media outlets.
    Serve as the primary media contact representative, managing inquiries, requests, feedback, and recommendations from media partners.

    5. VIP & Customer Relationship Management
    Manage relationships with key owner communities and brand advocates, including event planning, coordination, and engagement activities to strengthen loyalty and brand advocacy.
    Maintain direct communication with VIP customers and key stakeholders to enhance long-term relationships and brand engagement.

    【Main KPIs】
    1) Retailer Marketing expense utilization
    2) Social Media accounts/followers
    3) Media Ranking
    4) Measure based on local coverage report
    5) Opportunity Created
  • Requirements
    1) 7-10 years' practical experiences in PR/Marketing Manager roles in luxury brands (car brands plus)
    2) Language skills (Japanese: native / English: business level or above including speaking)
    3) Business level PC skills (Word, Excel, PowerPoint)
    4) Strong retailer and importer PR & Marketing business experience and knowledge
    5) Preferable retailer and importer sales/marketing business experience and knowledge.
    6) Strong financial acumen and statistical analysis capabilities
    7) Strong agency management and cross-functional leadership skills
  • Preferred
    Automotive experience - Not a must
  • Location
    Tokyo
  • Work Style
    Remote working possible, Flex working possible
  • Salary
    ¥8,000,000~¥11,000,000
  • Attractive
    Points
    No relocation, Overseas communication, Foreign capital company, Weekends and holidays off, Make use of languages

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