JOB ID 26722

CRM Leadership Potential

  • Logistics & Transportation, Transportation, Trafic
  • Marketing, Digital Marketing, Research & Analysis
  • Tokyo
  • ¥7,000,000~¥10,000,000

It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation.
In addition to developing a variety of services using its own apps and platforms, mainly taxi dispatch services, it
is also one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with various companies.

In the app business, you will be responsible for planning and executing marketing measures to solve problems.
Our main business area is the design and operation of user analysis and CRM measures aimed at promoting the use of app users, improving loyalty and LTV. In addition, from the perspective of a bird's-eye view of the entire point of contact with users, you will also be involved in tasks related to experience design, such as campaign planning, benefit design, and UX/UI design direction.
In addition, you will coordinate and communicate from a marketing perspective while coordinating with relevant departments within the company.
There are also interactions with external partners, and there are also situations where we discuss the technical content related to the implementation of measures.
In this app, which boasts one of the highest downloads in the industry, it is a marketing position that is responsible for building relationships with users across the board through user analysis, CRM measures, campaign and experience design, etc.

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Job Description

  • Responsibilities
    ■ CRM measures in general
    We plan, design, and promote CRM measures aimed at promoting the use of app users, improving loyalty, and improving LTV.
    ・User analysis using tools, segmentation
    , scenario design
    for each user segment, planning, design, and promotion of CRM measures, PDCA operation
    , UX research/market research through

    user issues survey ■ Policy design
    at user contact points Grasp the overall point of contact with users from a cross-sectional perspective, We design and promote measures.
    ・KPI monitoring using numerical analysis and planning and execution
    of action measures ・Planning, design, and progress of campaigns for users, and designing and promoting
    the use of status programs
  • Requirements
    ・Experience in planning CRM measures for app users at a CRM tool vendor or operating company (approximate: 2 years or more)
    ・Experience in designing and operating CRM/MA tools / knowledge (approximately: 1 year or more)
    ・Experience in planning, designing, executing, and verifying effectiveness (PDCA) of campaigns for users
  • Preferred
    ・Experience
    in using KARTE, experience in email marketing environment construction/design/PDCA
    , experience
    in UI/UX design (customer experience design), experience in content planning and operation
    , basic knowledge

    of digital marketing (advertising operation, etc.) ■Desired persona
    ・Ability to think about things from the other person's point of view, both inside and outside the company
    ・Those who
    can set a path and solve problems・Those
    who can extract problems from data approaches and plan and implement improvement plans・Those who
    can build a customer image from data and define and solve problems・Those who
    are good at communication skills and coordination work ・Those who
    have a mindset to complete without giving up ・To achieve goals, Those who can think, consider, and implement flexibly without being confined to their own area of responsibility
  • Location
    Tokyo
  • Work Style
    Flex working possible
  • Salary
    ¥7,000,000~¥10,000,000
  • Attractive
    Points
    No relocation, Childcare support system, Weekends and holidays off, Preparing for IPO, Major corporation, Venture Company, New businesses and services

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