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- Marketing Manager|Marketing Officer Candidate
JOB ID 27321
Marketing Manager|Marketing Officer Candidate
- Logistics & Transportation, Transportation, Trafic
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research ＆ Analysis, Media, Ad, PR
- Tokyo
- ¥10,000,000～¥14,000,000
It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation.
In addition to developing a variety of services using its own apps and platforms, mainly taxi dispatch services, it
is also one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with various companies.
Since it is not yet organized as a formal "marketing department", you will be led by the establishment (organization) of a formal department in parallel with strategic planning. "To whom? How do you deliver it?" We will design the essence of the business and work closely with the business planning team to take charge of everything from the growth of existing businesses to the GTM of new businesses.
・Formulate and execute an integrated marketing strategy in the corporate business division, participate in
business strategy, and build a hypothesis of "PMF to aim for next" based on market and customer insights, and achieve discontinuous growth
of the business in solid cooperation with the business planning team. ・In addition to the growth of existing businesses, Leading
the GTM (Go-To-Market) strategy in new businesses and markets to be developed in the future, launching a formal marketing department, managing members who have not fully demonstrated their potential, and transforming into an organization capable of education and training with an eye on future new graduate recruitment
Job Description
-
- Responsibilities
- ・Intervention
in overall business control, including service value definition, targeting, and pricing, through close cooperation with the business planning department for overall design and execution
of marketing strategies, P/L management for the achievement of business plans, KGI/KPI design, forecast management
, and business planning departments linked to the business strategy of the Corporate Business Division. ・Planning and execution of promotions that integrate online and offline (mass advertising, digital marketing, events, PR, etc.)
・Improving customer experience (CX) and maximizing
LTV through strong collaboration across departments such as sales (sales) departments and product departments ・Management of marketing organizations, recruitment, development, and evaluation
of members [ Mission for 3 months to 6 months after joining the company]
First of all, we will entrust you with the biggest challenge at present, "planning a marketing strategy". At the same time, we expect you to manage through dialogue with members and to win strong trust from the organization by presenting "overwhelming strategic resolution" and to form a formal marketing organization with your own hands.
-
- Requirements
- Those
who have any of the following experiences: Experience as
a person in charge of the marketing department or business manager (COO/CMO class) at an operating company, experience leading upstream marketing strategies and business strategies from
planning to execution based on customer insights on "who, what, and how" - Experience in managing more than 5 organizations
and those who
meet both of the following experiences: Experience in leading
business strategy from planning to execution from the perspective of "marketing = management", experience in organizational management of more than 10 people (recruitment, training, and organizational construction)
-
- Preferred
- [Experience in the toC field]
・Experience in advanced brand marketing and product marketing
in FMCG and mega ventures *Those who want to develop this know-how in the toB area are welcome
[Experience in the toB domain]
・Experience in planning and executing
marketing strategies in the toB domain or SaaS business, in-depth knowledge of digital marketing, and practical experience
in the latest trends, experience in launching a new business, or leading
the phase of rapid expansion of the business ■Desired personality
・Those
who can fully commit to business growth as a "business manager with marketing skills" ・Regardless of the common sense of existing toB, best practices for toC (such as thorough customer understanding), Those who
can boldly apply it to toB businesses, those who are not just critics who draw strategies, but also hands-on people
who can discern the creativity and copy of banners themselves, and those who have the breakthrough ability
to put business growth first and move things forward through muddy negotiations even when opinions clash with business planning and other departments. ・Those who can not only move their hands as a player, but also have the aspect of a "good leader" who can translate the intention of the strategy to the members and raise the level of the entire organization.
-
- Location
- Tokyo
-
- Work Style
- Flex working possible
-
- Salary
- ¥10,000,000～¥14,000,000
-
- Attractive
Points - No relocation, Childcare support system, Weekends and holidays off, Preparing for IPO, Major corporation, Venture Company, New businesses and services, Management Position
- Attractive
Consultation
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- Marketing Manager|Marketing Officer Candidate