Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Marketing director

    • Logistics & Transportation, Transportation, Trafic
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥7,000,000~¥9,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
    Utilizing its own apps and platforms, the company offers a variety of services, mainly cab dispatch services.
    is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a wide range of companies.

    This is a marketing director position to promote marketing practices for the app business.
    With many initiatives underway on a project basis, you will support the success of these initiatives by managing the progress of a series of initiatives, coordinating and negotiating with internal and external stakeholders. Under appropriate budget management, you will be responsible for a variety of marketing activities, including communication design, creative production management, analysis and review of the results of initiatives, and making recommendations for improvement and the next initiative.

    Details.

  • Business Development Executive

    • Consulting & Professional Services, Research
    • Executive Management, Business planning・Business management, Business Development & Strategy, Research & Analysis
    • Tokyo
    • ¥4,000,000~¥5,900,000

    This global market research firm specializes in providing comprehensive data, analysis, and insights across various industries and consumer markets. Their reports help businesses understand market trends, competitive landscapes, and consumer behavior to support strategic decision-making. serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide. They serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide.

    This position is designed to acquire new clients while also retaining, building, and expanding relationships with high-profile Advertising, Banking, Finance, and Consultancy clients. You will be responsible for developing strategic relationships with multinational companies across Japan, selling the firms market intelligence solutions, and driving revenue growth. You will be responsible for developing strategic relationships with multinational companies across Japan, selling the firms market intelligence solutions, and driving revenue growth.

    As a Business Development Executive, you will need strong client-facing experience and the ability to plan and strategically grow a portfolio of You will play a key role in identifying new opportunities, expanding usage of our systems and content, and securing long-term partnerships. and securing long-term partnerships.

    Details.

  • Marketing Planner |Corporate Event & Experience Marketing Planner

    • Consulting & Professional Services, Consulting
    • HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
    • Tokyo
    • ¥7,000,000~¥11,000,000

    A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.

    You will be responsible for the strategic planning and execution of internal events aimed at improving employee engagement and fostering corporate culture, as well as external events aimed at expanding brand awareness, acquiring leads, and achieving business goals.
    This is a key role in maximizing corporate value through strategic and creative events in collaboration with internal and external stakeholders.

    Details.

  • General Manager, Planning & Administration Department, Marketing Division

    • Manufacturer, Automotive Parts
    • Executive Management, Business planning・Business management, Product Marketing, Planning, Brand Marketing
    • Tokyo
    • ¥10,500,000~¥16,500,000

    We provide innovative solutions to meet the diverse needs of society and customers. In particular, the Design & Marketing Division, with "customer-driven business activities" at its core, promotes the creation of brands and cultures, the development of new markets and businesses, and the maximization of existing businesses, while also enhancing the competitiveness of the entire company by strengthening UX design and modernizing marketing. In addition, the Planning & Operations Management Department's Planning & Management Division is responsible for leading cross-company transformation projects and organizational reforms by continuously optimizing people, processes, and technology. By introducing diverse career support systems and flexible work styles that respond to the global business environment, the company has established a system that allows each employee to contribute to solving social issues while growing as an individual.

    As the General Manager of the Planning & Operations Management Department, Planning & Administration Division, you will lead customer-driven business activities.

    Details.

  • Four-Wheel Global Digital Marketing Strategy & Execution

    • Manufacturer, Manufacturer-Automotive
    • Sales, Business Development & Strategy, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more and more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new value, not bound by existing frameworks, to satisfy our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technological capabilities, is looking for a colleague to fuse with the ICT society and create new services.


    This is a global digital marketing position in the area of new four-wheeled vehicles.
    You will work closely with local global offices to promote the entire process from policy design to implementation, verification, and improvement. You will take on the challenge of creating customer experience value and competitive advantage by anticipating and planning measures for the next generation from a global perspective.

    Details.

  • Insight Analyst/Planner

    • Energy & Infrastructure, Energy
    • Executive Management, Business planning・Business management, Data Analyst, Research & Analysis
    • Tokyo
    • ¥7,500,000~¥14,000,000

    We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.

    This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.

    As an insight analyst, you will grasp changes in society, the environment, and technology from multiple perspectives, formulate hypotheses, design surveys, conduct actual research, extract insights, and report the research results, providing statistical support and verbalizing insights. You will also contribute to the creation of new business, product, and service concepts.

    Details.

  • Group Marketing Strategy & PR Director

    • Distribution & Retail
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
    • Kanagawa
    • ¥10,000,000~¥14,000,000

    A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

    As the Group's Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.

    You will oversee the full scope of marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including
    - Steering of branding: Corporate branding, employer branding, as well as brand specific marketing activities on the importer and retail levels
    - Defining and executing the yearly marketing strategy, quarterly planning, and monthly operational marketing activities-including ATL/BTL campaigns, accurate budgeting, ROI tracking, and forecasting
    - Creating content & system implementation with centered on digital and social media strategies
    - Leading collaboration with premium and luxury OEMs and internal brand managers to ensure proper execution of marketing guidelines and to achieve sales , profit, and KPI targets across all business areas
    - Ensuring CRM data accuracy and usage, enabling increased customer retention, lead generation, and conquest activities
    - Aligning and implementing global best practices from the parent company, leading worldwide premium dealer group
    - Defining internal and external communication guidelines, generating and coordinating content, and introducing relevant platforms and channels
    - Managing vendor relationships and outsourcing levels, including the selection and oversight of external marketing agencies
    - In addition to these core responsibilities, you will serve as the company's PR lead and corporate spokesperson, managing all external communications and media across digital and traditional platforms
    - Collaborating closely with HR team to enhance employer branding and foster internal communication through various channels including internal SNS platform, corporate and recruitment websites, intranet, etc.
    - This leadership role is both strategic and hands-on in a fast-changing, brand-focused company. practical decision-making, and strong teamwork across departments.




    Details.

  • Product Planning and Marketing

    • IT, Software platform
    • Marketing, Product Marketing, Planning, Research & Analysis
    • Tokyo
    • ¥5,000,000~¥10,000,000

    The company provides high-performance graphics and AI processing solutions and is a leader in automotive, robotics, entertainment, and other fields. smart and immersive experiences.

    We are looking for a professional to drive product planning and marketing for our focused edge AI camera products (AI cameras, AI camera modules, and AI recognition software for the edge and cloud) to accelerate the growth of our SaaS business.

    Details.

  • Consultant/Senior Consultant/Manager/Sr.

    • Consulting & Professional Services, Consulting
    • Consulting, IT Consultant, Management Planning・Corporate strategy, Purchasing, Business planning・Business management, Program・Project Management, Operational Consultant, EC consultant, Management, Logistics Operation, SCM, Strategic Consultant, Financial Planning&Analysis,Cost Controller, Corporate Finance, Sales Operations, Treasury, Tax, Sales Planning & Analysis, Brand Marketing, Research & Analysis
    • Tokyo
    • ¥7,000,000~¥16,000,000

    A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.

    With deep expertise in specific industries and business domains, you will be in charge of consulting services to support clients in strengthening their competitiveness and promoting change.

    Details.

  • External Relations Coordinator

    • Energy & Infrastructure, Energy
    • Executive Management, Business planning・Business management, Business Development & Strategy, Account Manager (B2B), Media, Ad, PR
    • Tokyo
    • ¥10,000,000~¥12,000,000

    We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.

    This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.

    This is a key position to understand management strategy, policies, perspicuity, and vision, and to accelerate problem solving by involving many stakeholders.

    Details.

  • Global PR & Communications (Global PR)

    • Energy & Infrastructure, Energy
    • Sales, International Sales, Media, Ad, PR
    • Tokyo
    • ¥11,000,000~¥18,000,000

    We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.

    This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.

    ∙ Global Expansion Leadership
    └Our products are attracting attention from around the world as a technology that will revolutionize disaster response and infrastructure-deficient regions.

    It has been highly acclaimed in overseas markets, including participation in COP28 and winning the "most prestigious" environmental award in history, the "Earthshot Award" established by Prince William of England.
    It has the potential to spread the sustainable water cycle model throughout the world.

    ・Technologies of social significance
    └Technologies that make water circulation more efficient and reduce waste water are key to overcoming climate change and water resource issues.

    We are proud to be involved in a business of great social significance that supports the creation of a society in which people can enjoy "water freedom." We are in the growth phase of the business, from Series C to IPO, and we are confident that we will have many opportunities to gain a sense of fulfillment and satisfaction.


    We believe in "high purity of human resources" to establish "serious play" and "an environment that encourages bold challenges" based on the idea of "responsibility and growth", as well as "personnel affairs that confront each individual's existence" based on "love for humanity" rather than uniform standards. We also place importance on creating an environment that "encourages bold challenges" based on the concept of "responsibility and growth," and on "personnel affairs that confront the existence of each individual" based on "love for humanity" rather than uniform standards for personnel evaluations.

    Details.

  • Product Marketing Manager

    • IT, Software platform, Transportation, Trafic
    • Marketing, Product Marketing, Planning
    • Tokyo
    • ¥8,000,000~

    It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.

    The company is also one of only a dozen or so unicorn companies in Japan, and is co-creating new mobility services with a variety of companies.

    The PMM (Product Marketing Manager) will be responsible for working with the PdM on the toC cab app business. The PMM will be in charge of PMM (Product Marketing Manager) operations in collaboration with the PdM for the toC taxi app business. The PMM will be involved from the upstream as both a strategic planner and producer, from problem identification to the creation of marketing strategies to solve problems and the execution of a series of measures.

    The work will include marketing strategy development, target setting and user communication, planning, design, and implementation of online and offline promotional measures, quantitative and qualitative user research, analysis and review of the results of measures, and PDCA (plan-do-check-act). You will also make strategic recommendations from a marketing perspective in discussions with management and related departments.

    You will also lead collaborative projects with external partners, which may include discussions on some technical aspects.

    This is a valuable opportunity to be involved in the marketing of a cab app that boasts a large share of the Japanese market and the realization of next-generation mobility services from the initial stages.

    Details.

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