Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Volume Planning & Ordering Staff

    • Manufacturer, Manufacturer-Automotive
    • Sales, Sales Administration, Financial Planning&Analysis,Cost Controller, Sales Operations, Sales Planning & Analysis, International Sales, Research & Analysis, Account Manager (B2B)
    • Tokyo
    • ¥4,000,000~¥6,500,000

    A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.

    Responsible for formulating sales plans, market analysis, demand forecasting, vehicle ordering, and coordination with overseas headquarters for imported automobile brands. Engaged in formulating sales strategies based on market trends, managing sales forecasts, and promoting vehicle supply plans to achieve appropriate inventory.

    Details.

  • Luxury Car Brand - Head of Marketing

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Brand Marketing
    • Tokyo
    • ¥8,000,000~¥11,000,000

    A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.

    Marketing: strategic and operational brand marketing, including new model launches, customer events, media advertising, affinity partner collaboration; in support of the brand development and Marketing KPI performance delivery.

    Implementation and Delivering "Brand" Crewe, APAC Marketing strategy into Japanese market

    Communications: Maintaining strong network within the brand target media in support of positive editorial generation through media activities, including press releases, press events and press fleet.

    Strategically direct communication with customer including the "Brands" Drivers Club Japan / VIP and handling

    Details.

  • Global Aftermarket Product Strategy & Product Manager

    • Manufacturer, Automotive Parts
    • Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Product Marketing, Planning
    • Kanagawa, Tokyo, Saitama
    • ¥11,100,000~¥17,000,000

    A global supplier established in 2021 through integration. Our mission is to realize an advanced and sustainable mobility society. With offices in 27 countries worldwide, about 80,000 people are active. Our business areas are broad, including powertrains, chassis, ADAS/autonomous driving, motorcycles, and aftermarket, demonstrating strengths in the CASE domain. With a goal to reduce CO2 emissions by 50% by 2030, large-scale production of motor inverters for EVs is also underway. The environment emphasizes diversity and flexible working styles, supporting employee growth and work-life balance, which is also attractive.

    Lead product strategy, marketing, and product planning in the global aftermarket business, driving business growth and maximizing revenue for the product categories under your responsibility. This position oversees the entire product lifecycle, from market analysis and product roadmap formulation to new product planning and global project promotion. By collaborating with a wide range of stakeholders including sales, development, manufacturing, purchasing, and overseas bases, you will be responsible for strengthening competitiveness in the global market.

    Details.

  • PR leader Candidate | PR Leader Candidates

    • IT, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Media, Ad, PR
    • Tokyo
    • ¥5,000,000~¥7,000,000

    We are a technology company focused on researching and providing unmanned aerial systems for industrial applications and operational management platforms for low-altitude areas.
    We have extensive implementation experience across diverse sites such as surveying, equipment inspection, and agricultural support, and our management technologies have been adopted for standard operations in multiple regions.
    In recent years, we have expanded our business by establishing corporations overseas and conducting large-scale fundraising, and we have continued to participate in public-private projects. Aiming to create a new low-altitude mobility industry that integrates hardware, software, and operational integration platforms, we are promoting the construction of a global platform.

    This position is responsible for planning and executing PR strategies. Focusing on media relations, you will communicate the value of companies and businesses to society, promoting brand awareness and enhancing corporate value. We expect you to lead the development of public relations infrastructure for companies in the growth phase, working closely with management and each division.

    Details.

  • PR Manager Candidate | PR Manager Candidates

    • IT, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Media, Ad, PR
    • Tokyo
    • ¥5,000,000~¥8,000,000

    We are a technology company focused on researching and providing unmanned aerial systems for industrial applications and operational management platforms for low-altitude areas.
    We have extensive implementation experience across diverse sites such as surveying, equipment inspection, and agricultural support, and our management technologies have been adopted for standard operations in multiple regions.
    In recent years, we have expanded our business by establishing corporations overseas and conducting large-scale fundraising, and we have continued to participate in public-private projects. Aiming to create a new low-altitude mobility industry that integrates hardware, software, and operational integration platforms, we are promoting the construction of a global platform.

    This position is responsible for planning and executing PR strategies. Focusing on media relations, you will communicate the value of companies and businesses to society, promoting brand awareness and enhancing corporate value. We expect you to lead the development of public relations infrastructure for companies in the growth phase, working closely with management and each division.

    Details.

  • Brand Marketing Manager | Brand Marketing Communication Manager

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥8,000,000~¥13,000,000

    This company is a holding company overseeing the entire group, established in 2021 after changing its name from a business operator. The headquarters is located in Minato-ku, Tokyo, and is mainly responsible for formulating management strategies and allocating resources for the entire group. We entrust specific business activities to subsidiaries and support a wide range of fields including electronics, entertainment, and finance.

    Through communication activities and branding, your mission is to build and operate, strengthen, and expand communities by enhancing recognition, credibility, attractiveness, and uniqueness. As the leader and manager of the Branding Communication Team, you will be responsible for overall planning, promotion, execution, and management tasks.

    Details.

  • Senior Corporate Branding & Communications Professional

    • Manufacturer, Automotive Parts
    • Marketing, Brand Marketing, Media, Ad, PR
    • Tokyo
    • ¥10,800,000~¥18,100,000

    We provide innovative solutions to meet the diverse needs of society and our customers. In particular, within the Design Marketing Division, we focus on 'customer-centric business activities,' promoting the creation of brand culture, developing new markets and businesses, maximizing existing businesses, and further enhancing the overall competitiveness of the company through strengthening UX design and modernizing marketing. Additionally, in the Planning Operations Division, Planning and Management Department, I continuously execute optimization of people, processes, and technology, and take on the role of leading company-wide transformation projects and organizational reforms. By introducing diverse career support systems and flexible work styles tailored to a global business environment, we have established a system where each employee can grow while contributing to solving social issues.

    As a senior professional, you will be responsible for corporate communication duties.

    Details.

  • B2B Product Marketing Specialist | BtoB Product Marketer

    • IT, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing
    • Tokyo
    • ¥6,000,000~¥9,000,000

    We are a company dedicated to solving social issues faced by the logistics industry. In particular, intercompany logistics is extremely complex, with diverse stakeholders and structural dynamics. Until now, each site has evolved individually, and we are developing SaaS-based applications that redefine and support these tasks through DX (Digital Transformation).

    Our main services include solutions related to logistics processes such as truck reservation reception, status management, dispatch order and placement management, production, sales, and inventory management, supporting the optimization of inter-company logistics.
    All these services are built on a common foundation, and big data related to logistics is also accumulated. Through this common foundation, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry and avoid inefficiencies caused by individual optimization.

    Currently, many companies and logistics operators, mainly in the daily necessities and food industries, have adopted the service, with about 27,000 locations nationwide and over 700,000 drivers using it.


    In the product marketing field, you will lead the entire process from planning to execution aimed at lead acquisition and business negotiation generation, serving as a project owner. You will play an active role as a core member in the Sales and Marketing Department, directly driving business growth.

    Details.

  • BtoB Marketing - Leader Candidate | BtoB Marketing - Leader Candidate

    • Sales, Sales Planning & Analysis, Brand Marketing, Research & Analysis
    • Tokyo
    • ¥6,000,000~¥12,000,000

    This company, established in 2025, is a service provider in the mobility sector, and operates businesses that support the safety management and operational efficiency of the vehicles owned by companies.
    Under management, the company operates its business based on capital worth several billion yen and was established with investments from multiple companies.
    Our main businesses include driving behavior analysis services aimed at reducing accident risks, as well as planning, developing, and operating driver assistance systems that visualize and manage the driving conditions of work vehicles. Through these services, we aim to contribute to improving safety and operational efficiency for companies using vehicles.

    You will be involved in marketing services for corporate clients. Our corporate services support companies in solving challenges by improving the safety and efficiency of vehicle management, and have been adopted by many leading enterprise companies in the industry. Furthermore, by having many companies implement it, we can contribute to realizing a safe and secure transportation society.
    This position involves personally planning, executing, and verifying marketing strategies that accelerate business growth, from the end of the process to a seamless process. We are looking for individuals who can independently devise the most impactful measures for business growth without limiting themselves to specific areas, and work with team members to turn them into tangible forms.

    Details.

  • Regional Marketing Manager

    • Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing
    • Tokyo, Aichi
    • ¥8,000,000~¥13,000,000

    This is a company that operates as a global manufacturer and supplier of electronic components used across industrial, automotive, consumer, medical, and communications markets. The organization focuses on discrete semiconductors and passive components that are typically designed into systems requiring high reliability and long product lifecycles. Its portfolio spans a broad range of products that support power management, signal conditioning, and circuit protection functions within electronic designs. The company maintains a vertically integrated operating model, with design, manufacturing, and testing capabilities distributed across multiple geographic regions. It primarily serves original equipment manufacturers and contract manufacturers, often engaging early in the design process to become a long-term supplier. Overall, this is a company positioned as a foundational, behind-the-scenes provider within the global electronics value chain, emphasizing scale, consistency, and operational discipline.

    As a Regional Marketing Manager, you will drive the growth of the company’s power semiconductor business in Japan by developing and executing strategic marketing initiatives across automotive and industrial segments. You will lead efforts to identify market opportunities, influence design‑in activities, and expand demand for products such as silicon diodes, SiC diodes, and power modules. In this customer‑facing role, you will collaborate closely with customers, distributors, and internal sales and engineering teams to manage pricing strategies, deliver technical solutions, and strengthen long‑term partnerships. You will also support business expansion through training, promotional activities, and seminars, while leveraging your technical expertise and bilingual communication skills to coordinate effectively with global teams and align regional initiatives with overall business objectives.

    Details.

  • UX Design & Strategy | UX Design & Strategy Planning

    • Manufacturer, Automotive Parts
    • IT, Design engineer,UI/UX designer, Digital Marketing
    • Tokyo
    • ¥13,300,000~¥18,100,000

    We provide innovative solutions to meet the diverse needs of society and our customers. In particular, within the Design Marketing Division, we focus on 'customer-centric business activities,' promoting the creation of brand culture, developing new markets and businesses, maximizing existing businesses, and further enhancing the overall competitiveness of the company through strengthening UX design and modernizing marketing. Additionally, in the Planning Operations Division, Planning and Management Department, I continuously execute optimization of people, processes, and technology, and take on the role of leading company-wide transformation projects and organizational reforms. By introducing diverse career support systems and flexible work styles tailored to a global business environment, we have established a system where each employee can grow while contributing to solving social issues.

    You will lead the formulation and execution of UX and design strategies linked to business goals, driving organizational reform and roadmap development.
    This position is responsible for strengthening the software development foundation through UX improvement through collaboration with business divisions, management of design organizations, human resource development, and process reform.

    Details.

  • CX Strategy & Planning | CX Strategy Planning

    • Logistics & Transportation, Transportation, Trafic
    • Sales, Sales Planning & Analysis, Call Center Operations, Digital Marketing, Research & Analysis
    • Tokyo
    • ¥5,500,000~¥7,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation methods.
    Utilizing its proprietary apps and platforms, it offers a variety of services centered on taxi dispatch services. As
    one of only a dozen or so unicorn companies in Japan, it co-creates new mobility services with various companies.

    Starting from analyzing quantitative and qualitative data related to the customer experience of app users and corporations, you will identify issues and plan and implement improvement measures. You will be in a position that supports a better mobility experience by collaborating with other departments such as support and development.

    Details.

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