Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Marketing_Creative Project Leader

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,000,000~¥8,500,000

    A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.

    Join one of the most respectable automotive manufacturers as a Marketing Creative Project Leader.
    This position is responsible for the planning, proposing, and development of advertising content that aligns with the brand's marketing communication strategies and campaign goals, within classical and digital push media channels.
    All produced creative content should represent the brand well, and contribute to strengthening brand image and awareness in Japan.

    Hybrid remote work as well as 401k is also available along with a clear career path.

    Details.

  • Lifestyle Automotive Brand Head of Marketing and Product

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Brand Marketing
    • Tokyo
    • ¥12,000,000~¥16,000,000

    Founded in the early 20th century, the company has built a strong reputation for producing premium vehicles that blend innovation with driving pleasure. With a rich motorsport heritage, it has consistently With a rich motorsport heritage, it has consistently pushed the boundaries of automotive technology, from high-performance sedans and SUVs to electrified models shaping the future of mobility. Known for its distinctive design philosophy and driver-focused approach, the brand continues to be a leader in the global automotive industry, delivering a Known for its distinctive design philosophy and driver-focused approach, the brand continues to be a leader in the global automotive industry, delivering a seamless blend of sophistication and cutting-edge advancements.

    You will lead and coordinate national sales activities to achieve sales volume, profitability, and customer satisfaction targets while ensuring effective implementation of sales strategies across the dealer network. The role oversees vehicle sales performance, stock management, and sales promotion initiatives, while monitoring market trends and driving corrective actions when needed. You will also lead dealer engagement and execute market-specific projects to support sustainable business growth.

    Details.

  • Service Manual Planning & Development – Motorcycles | Service Document Production and Planning (Motorcycle Business)

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Product Marketing, Planning, Parts & Accessories
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automaker that continues to evolve to provide "joy" to more people 10 years, 20 years from now, and beyond, we have always and will continue to challenge ourselves to create new value beyond existing frameworks so that customers around the world can be delighted.
    With reliable technical expertise, the company has provided a wide range of products loved by many customers. We are now seeking partners to integrate with the ICT society and create new services.


    This position leads the formulation of standards and quality regulations for documentation and guidance and collaboration with business partners to achieve high-level QCD (Quality, Cost, Delivery) standardization in document production. Additionally, through planning and executing global service information strategies, supporting overseas bases, and co-creating with partners, we deliver reliable service quality to customers worldwide. As the shift from print to digital media progresses, you will proactively consider "how to provide more user-friendly information" from a usability perspective and proactively promote everything from planning to execution.

    Details.

  • After-Sales Planning & Operations | Planning and operation in the after-sales service domain

    • Manufacturer, Manufacturer-Automotive
    • Executive Management, Business planning・Business management, Sales Operations, Sales Planning & Analysis, Research & Analysis
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    You will be responsible for the operation of the technical service area for swappable batteries and swap stations, as well as planning and operation in the after-sales service area.

    Details.

  • Public relations | Public Relations

    • Manufacturer, Aerospace & Robotics
    • Marketing, Event, Promotion, Research & Analysis, Media, Ad, PR
    • Chiba
    • ¥6,000,000~¥9,000,000

    This is a space-related startup starting from university-based technology. We develop and manufacture propulsion machines for small satellites, leveraging proprietary technology that balances high safety with environmental considerations. Evaluated by domestic and international satellite manufacturers, it has achieved multiple space demonstrations to date. Currently, commercial projects and mass production projects are underway, and despite being a research and development company, it continues to achieve stable business growth.

    This is a public relations position responsible for maximizing brand value during the growth phase.
    At a startup leading the development of innovative propulsion machines, you will consistently drive everything from planning and executing PR strategies to building media relations and strengthening external communications. With an eye on IPO preparations, you will lead the entire corporate communications sector, including IR support and crisis management, contributing to expanding domestic and international recognition and enhancing corporate value.

    Details.

  • Advertising Business Leader Candidate

    • Logistics & Transportation, Transportation, Trafic
    • Marketing, Digital Marketing, Media, Ad, PR
    • Tokyo
    • ¥8,000,000~¥12,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation methods.
    Utilizing its proprietary apps and platforms, it offers a variety of services centered on taxi dispatch services. As
    one of only a dozen or so unicorn companies in Japan, it co-creates new mobility services with various companies.

    You will serve as a candidate for the person responsible for advertising business planning.
    At Media Planning G, you will lead the entire process from planning to implementation and operation of new advertising products and systems that maximize assets (vehicles, apps, passenger touchpoints). You will play an active role as a Playing Manager, driving business growth by involving diverse stakeholders both inside and outside the company.

    Details.

  • Regional Mobility Strategy & Planning | Planning and Promotion of Regional Mobility Strategy

    • Logistics & Transportation, Transportation, Trafic
    • Executive Management, Business planning・Business management, Business Development & Strategy, Brand Marketing
    • Tokyo
    • ¥7,000,000~¥12,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation methods.
    Utilizing its proprietary apps and platforms, it offers a variety of services centered on taxi dispatch services. As
    one of only a dozen or so unicorn companies in Japan, it co-creates new mobility services with various companies.

    By addressing the unique realities and transportation challenges of each region, you will take on the challenge of realizing sustainable regional transportation by combining solutions such as taxi DX, cheering squad schemes, Japanese-style ride-sharing, public ride-sharing, and ride-sharing.

    Details.

  • Marketing Manager | Marketing Manager

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Kanagawa
    • ¥8,000,000~¥13,000,000

    The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

    Details.

  • Charging/V2X/EV System Charging System Development Manager

    • Manufacturer, Manufacturer-Automotive
    • Electronics, Research & Development, Product Marketing, Planning, Circuit & Mounting Design, Product Engineer (Hard/soft), Electrical & electronic control design, Program・Project Management, Research & Analysis
    • Kanagawa
    • ¥8,000,000~¥13,000,000

    The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

    Details.

  • Smart Cockpit Manager

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Product Marketing, Planning, Product Engineer (Hard/soft), Research & Analysis
    • Kanagawa
    • ¥8,000,000~¥13,000,000

    The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

    Details.

  • Product Define

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Product Marketing, Planning, Research & Analysis
    • Kanagawa
    • ¥8,000,000~¥13,000,000

    The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

    Details.

  • Brand Manager

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Kanagawa
    • ¥8,000,000~¥13,000,000

    The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.

    We are preparing for the business announcement of a new car brand and the introduction of products in the future.
    The brand manager will be responsible for the consistency of the new brand's ideology, worldview, and message, and will take on the role of nurturing the brand over the medium to long term.

    Details.

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