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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Web Master | Marketing (Web Operations)
- IT, Software platform
- Marketing, Digital Marketing
- Tokyo
- ¥6,000,000~¥9,500,000
To directly solve problems in manufacturing, which accounts for about 20% of Japanese industry, we provide SaaS services and
have already successfully raised about 30 billion yen in funding, making us a rapidly growing company.
We are a company that is constantly working to create 'new systems' that change the norms of industry, so that everyone involved in manufacturing can fully demonstrate their inherent strengths.
You will be responsible for everything from corporate site management, SEO and AIO measures, site updates and technical operations, access analysis, to establishing operational systems.
After joining, you will work closely with outsourcing partners, starting with high-priority initiatives and establishing web operation systems. -
Strategic Marketing & Market Intelligence Specialist
- IT, Software platform
- Marketing, Research & Analysis
- Kanagawa
- ¥5,800,000~¥9,500,000
Global Sales Leader | As a foreign automotive parts manufacturer, the company is expanding its software and electronics products. As a German company deeply rooted in Japan and operating globally, it employs diverse employees, maintains a 1% turnover rate, and maintains a well-established working environment. In April 2024, a new research and development facility was completed, and the company is working on further advanced technologies.
A global leader in sales, this foreign-owned automotive parts manufacturer is expanding its software and electronics product portfolio. As a long‑established German company in Japan with worldwide operations, it offers a diverse workforce and an excellent working environment, reflected in its low 1% turnover rate. In April 2024, a new research and development facility was completed, further strengthening the company’s efforts in advanced technology development.
This position is responsible for researching and analyzing market trends, competitors, technology, regulations, and customer strategies to support strategic decision-making in the automotive and mobility business.
Analyzes global trends of Japanese automakers and market changes in next-generation mobility technologies, and provides concrete strategic proposals to domestic and international management and business divisions.
Additionally, as a strategic partner for business divisions, you will support the formulation of business strategies and ensure alignment with global strategies. -
Global Marketing Specialist | Global Marketing Officer
- IT, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Media, Ad, PR
- Tokyo
- ¥5,500,000~¥8,000,000
We are a technology company focused on research and provision of unmanned aerial systems for industrial applications and operation management platforms for low-altitude areas.
We have extensive implementation experience in diverse fields such as surveying, equipment inspection, and agricultural support, and our management technologies have been adopted for standard operations in multiple regions.
In recent years, we have expanded our business with overseas corporate establishment and large-scale procurement, and we continue to participate in public-private projects. We are promoting the construction of a global platform to create a new industry for low-altitude mobility that integrates hardware, software, and operational integration infrastructure.
This is a global marketing position responsible for expanding hardware sales to domestic and international markets. As the first marketer directly under the director, you will drive lead acquisition through website and content production, SNS management, advertising campaigns, and exhibition planning, building a marketing foundation from scratch from brand awareness to generating business deals. This environment allows you to leverage English skills and take on cutting-edge B2B marketing targeting the global market using generative AI. -
Business Planning and Marketing | Business Strategy and Marketing Specialist
- Manufacturer, Aerospace & Robotics
- Executive Management, Business planning・Business management, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,000,000~¥7,000,000
An emerging leader within the Japanese space industry, they are a cutting-edge technology company, challenging new possibilities in space development. It is advancing innovative technological development for on-orbit services and space infrastructure. In the rapidly globalizing space business, the company's mission is to create new utilization models by strengthening collaboration with research institutions, companies, and government agencies, thereby making space a more accessible field. For individuals who want to be involved in future-oriented projects in a fast-paced environment, the company offers an environment full of challenges and growth opportunities. We welcome individuals with diverse backgrounds to join us in shaping the next generation of the space industry.
As the actual person in charge, you will conduct market analysis and competitive research for the demonstration and recovery platform business and future businesses (including manned space transportation, defense, and overseas expansion), and work on formulating and executing business and marketing strategies. -
UX Designer | UX Designer
- Manufacturer, Automotive Parts
- IT, Design engineer,UI/UX designer, Digital Marketing
- Tokyo
- ¥7,100,000~¥9,600,000
We provide innovative solutions to meet the diverse needs of society and customers. In particular, within the Design Marketing Division, we focus on 'customer-centric business activities,' promoting the creation of brand culture, developing new markets and businesses, maximizing existing businesses, and further enhancing the overall competitiveness of the company through strengthening UX design and modernizing marketing. Additionally, in the Planning Operations Division, the Planning and Management Department continuously optimizes people, processes, and technology, and takes on the role of leading company-wide transformation projects and organizational reforms. By introducing diverse career support systems and flexible work styles adapted to the global business environment, we have established a system where each employee can grow while contributing to solving social issues.
As a service designer, you are expected to be responsible for the following tasks such as creating new services, expanding existing services, and co-creating with customers. This position involves not only organizing customer issues and developing service concepts in a wide range of fields such as supply chains, public services, and lifestyle infrastructure, but also collaborating with business divisions and sites to concretize ideas and bring them to life. -
PR Media Relations | PR Media Relations
- Manufacturer, Manufacturer-Automotive
- Marketing, Media, Ad, PR
- Tokyo
- ¥5,700,000~¥10,400,000
As an automaker that continues to evolve to provide "joy" to more people 10, 20 years from now, and beyond, we have always and will continue to challenge ourselves to create new value beyond existing frameworks so that customers around the world will be delighted.
Having provided a variety of products loved by many customers with solid technical expertise, the company is now seeking partners to integrate with the ICT society and create new services.
This is a product PR position at an automobile manufacturer focused on PR and media relations for four-wheeled vehicle products, aiming to communicate product value to the market. -
Senior Insights Analyst
- Consulting & Professional Services, Research
- IT, Data Analyst, Research & Analysis
- Tokyo
- ¥6,400,000~¥7,800,000
This global market research firm specializes in providing comprehensive data, analysis, and insights across various industries and consumer markets. Their reports help businesses understand market trends, competitive landscapes, and consumer behavior to support strategic decision-making. serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide. They serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide.
Join a leading market intelligence company as a **Senior Insights Analyst**, where you will manage relationships with Japanese multinational clients and deliver strategic market insights. You will work closely with clients to validate market data, conduct trade interviews and provide tailored analysis that supports business decisions across Japan and Asia Pacific. In addition, you will collaborate with research, consulting and sales teams while leading client meetings and presenting insights at industry events and conferences.
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SDV Development Strategy
- Manufacturer, Manufacturer-Automotive
- Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Product Marketing, Planning, Product Engineer (Hard/soft)
- Kanagawa
- ¥4,100,000~¥7,600,000
This company is a global technology leader driving major innovation in the rapidly evolving mobility industry. With active development across electrification, autonomous systems, connected services, and software‑defined mobility, the organization is advancing large‑scale digital transformation on a worldwide scale. Employees work in a diverse, international environment where they can take on meaningful responsibility, collaborate across regions, and contribute directly to next‑generation mobility solutions.
This position is responsible for developing SDV (Software Defined Vehicle), which is the core of next-generation mobility, and promotes overall optimization of software and electronic system development. Collaborating with each development department, you will lead the formulation of development roadmaps, budget management, and technical strategy formulation, and also make proposals to management. By being involved in a wide range of fields including SDV, software development, electronic control, technology strategy, business planning, and project management, you will contribute to the creation of development systems and competitiveness that support future mobility, making this a highly influential position. -
Automotive Semiconductor Marketing & New Product Planning | Marketing and New Product Planning for Automotive Semiconductor Products
- Manufacturer, Electrical & Electronic
- Marketing, Product Marketing, Planning, Research & Analysis
- Aichi
- ¥5,500,000~¥11,000,000
In the automotive parts industry, it is one of the largest companies in Japan in the thermal systems, mobility systems, power train systems, electrification systems, and electronic systems businesses.
We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].
You will be responsible for marketing and product planning of automotive semiconductor products. -
Marketing Specialist (MarCom) | Marketing Specialist
- Manufacturer, Machinery, Equipment
- Marketing, Digital Marketing
- Kanagawa
- ¥6,000,000~¥8,000,000
A global manufacturer of industrial coating and coating equipment, providing spray guns, pumps, paint supply and painting systems for manufacturing including automobiles. Owning multiple established brands, the company focuses on proposing systems that consider the entire production line rather than just individual products. It is a company with a global technology foundation and strong niche expertise that supports the realization of more efficient and environmentally friendly manufacturing processes.
Responsible for all aspects of MarCom in the Japanese market, executing brand messaging, digital marketing, exhibitions and events, content production, PR, and lead nurturing. Reports to the Marketing Manager and, in collaboration with the sales department, global headquarters, and overseas teams, promotes marketing activities that lead acquisition and contributions to the sales pipeline, leading to business growth. -
Needs and seeds analysis for automotive SoCs, and formulation of reference specifications
- Manufacturer, Electrical & Electronic
- Semiconductor, Research & Development, Research & Analysis
- Tokyo
- ¥5,500,000~¥14,300,000
In the automotive parts industry, it is one of the largest companies in Japan in the thermal systems, mobility systems, power train systems, electrification systems, and electronic systems businesses.
We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].
You will be engaged in planning (1) in-vehicle SoCs that support autonomous driving systems and in-vehicle connected services with world-class safety and convenience, and (2) preparing important IP solutions. -
Marketing Manager (US Business) | Marketing Officer for US Business
- IT, Software platform
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis
- USA
- ¥10,000,000~¥20,000,000
To directly solve problems in manufacturing, which accounts for about 20% of Japanese industry, we provide SaaS services and
have already successfully raised approximately 30 billion yen in funding, making us a rapidly growing company.
We are a company that is constantly working to create 'new systems' that change the norms of industry, so that everyone involved in manufacturing can fully demonstrate their inherent abilities.
「 As the Head of Marketing for the U.S. Business (bilingual in Japanese and English), you will play a crucial role in strategically connecting Japan's global roots with the vast U.S. market. You will lead the entire business growth process, from formulating marketing strategies to scaling the BDR (Business Development Representative) organization, working closely with management.
We seek true professionals who go beyond mere strategy planning, embodying a "world-class customer experience" in on-site operations and driving a PDCA cycle based on meticulous data analysis, thereby maximizing service value in the U.S. market.
Consultation
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