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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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UX/UI Designer|UX/UI Designer
- Manufacturer, Machinery, Equipment
- IT, Design engineer,UI/UX designer, Product Marketing, Planning
- Osaka
- ¥12,000,000~¥20,000,000
This company is a global leader in factory automation and sensing technologies, providing a wide range of innovative products such as sensors, measuring instruments, vision systems, and microscopes. Headquartered in Japan and operating in numerous countries worldwide, it is known for its strong direct sales approach and commitment to delivering high-value technical solutions that support manufacturing productivity and quality improvement. The organization emphasizes speed, innovation, and quality improvement. organization emphasizes speed, innovation, and customer-centric problem solving, enabling clients across various industries to optimize their processes with cutting-edge automation and inspection technologies.
You will work on the design and development of new products. We will have a good understanding of the actual situation of the customer, and propose and realize the optimal design of the
product while discussing with the person in charge of planning, development, and sales. -
CRM Leadership Potential
- Logistics & Transportation, Transportation, Trafic
- Marketing, Digital Marketing, Research & Analysis
- Tokyo
- ¥7,000,000~¥10,000,000
It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation.
In addition to developing a variety of services using its own apps and platforms, mainly taxi dispatch services, it
is also one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with various companies.
In the app business, you will be responsible for planning and executing marketing measures to solve problems.
Our main business area is the design and operation of user analysis and CRM measures aimed at promoting the use of app users, improving loyalty and LTV. In addition, from the perspective of a bird's-eye view of the entire point of contact with users, you will also be involved in tasks related to experience design, such as campaign planning, benefit design, and UX/UI design direction.
In addition, you will coordinate and communicate from a marketing perspective while coordinating with relevant departments within the company.
There are also interactions with external partners, and there are also situations where we discuss the technical content related to the implementation of measures.
In this app, which boasts one of the highest downloads in the industry, it is a marketing position that is responsible for building relationships with users across the board through user analysis, CRM measures, campaign and experience design, etc. -
European Motorcycle Marketing Specialist
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Tokyo
- ¥4,000,000~¥6,500,000
Join this renowned motorcycle manufacturer known for producing high-performance off-road, motocross, and street motorcycles. With a strong reputation in racing and adventure riding, the company is recognized for its innovation, lightweight design, and powerful performance. Their motorcycles are widely used in competitive racing events and off-road adventures, appealing to both professional riders and enthusiasts. The brand continues to push the boundaries of technology and design, maintaining a strong presence in the global motorcycle industry.
The Marketing Specialist is responsible for expanding brand and product awareness in the Japanese market. The role focuses primarily on digital marketing and media PR activities, while also planning and executing lead generation initiatives through events. Through these activities, this position aims to strengthen customer engagement and effectively drive traffic to authorized dealers. The role works closely with global headquarters, external partners, and internal stakeholders to localize global initiatives and ensure effective execution in the Japanese market. -
Marketing Manager|Marketing Officer Candidate
- Logistics & Transportation, Transportation, Trafic
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥10,000,000~¥14,000,000
It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation.
In addition to developing a variety of services using its own apps and platforms, mainly taxi dispatch services, it
is also one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with various companies.
Since it is not yet organized as a formal "marketing department", you will be led by the establishment (organization) of a formal department in parallel with strategic planning. "To whom? How do you deliver it?" We will design the essence of the business and work closely with the business planning team to take charge of everything from the growth of existing businesses to the GTM of new businesses.
・Formulate and execute an integrated marketing strategy in the corporate business division, participate in
business strategy, and build a hypothesis of "PMF to aim for next" based on market and customer insights, and achieve discontinuous growth
of the business in solid cooperation with the business planning team. ・In addition to the growth of existing businesses, Leading
the GTM (Go-To-Market) strategy in new businesses and markets to be developed in the future, launching a formal marketing department, managing members who have not fully demonstrated their potential, and transforming into an organization capable of education and training with an eye on future new graduate recruitment -
Driving Experience Event Manager
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion
- Chiba
- ¥6,500,000~¥10,000,000
This company represents a portfolio of premium vehicles that combine advanced engineering, refined design, and exceptional quality. reputation in the global automotive industry, it offers a diverse range of models to suit different customer lifestyles, from performance-oriented Its focus on innovation, safety, and customer satisfaction ensures a driving and ownership experience that stands Its focus on innovation, safety, and customer satisfaction ensures a driving and ownership experience that stands out in the premium segment.
This role manages and delivers B2B events for a major sports car manufacturer to deliver the best driving experience, handling everything from planning to execution. It supports sales and marketing efforts, coordinates internal teams and external partners, and ensures high-quality event experiences. The position is also responsible for achieving event-related revenue targets, tracking performance, and continuously improving service quality. -
PR
- Energy & Infrastructure, Energy
- Marketing, Media, Ad, PR
- Tokyo
- ¥6,000,000~¥10,000,000
We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.
This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.
You will be in charge of implementing information dissemination that contributes to improving brand value and supporting business promotion through optimal communication design with stakeholders. -
Strategic Customer Marketing Lead
- Manufacturer, Automotive Parts
- Marketing, Brand Marketing, Digital Marketing
- Tokyo
- ¥10,000,000~¥12,000,000
This global leader in connected technologies specializes in providing premium audio, visual, and telematics solutions, particularly for automotive, consumer, and enterprise markets. With a strong presence in Japan, the company develops advanced in-car audio systems, connected services, and infotainment solutions, often integrating AI and cloud-based technologies. Their focus includes enhancing in-vehicle experiences through high-quality sound, smart connectivity, and software-driven solutions, making them a Their focus includes enhancing in-vehicle experiences through high-quality sound, smart connectivity, and software-driven solutions, making them a key player in the automotive and consumer electronics industries.
This role leads marketing strategy and execution for the Japan market, translating global brand and product priorities into locally relevant initiatives for OEM customers and stakeholders. Acting as the primary marketing authority in Japan, the position provides market insights to shape global strategy while driving high-quality execution across communications, sales enablement, and employer branding. -
Marketing (CRM)|Marketing (CRM)
- Logistics & Transportation, Transportation, Trafic
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥6,000,000~¥9,000,000
A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.
You will be in charge of deeply analyzing user behavior data and usage patterns, and designing and executing a communication experience optimized for each individual. -
Aftermarket Brake Product Marketing Manager
- Manufacturer, Automotive Parts
- Marketing, Product Marketing, Planning
- Tokyo, Nagano
- ¥9,300,000~¥12,200,000
It is a global supplier that was born in 2021 through integration. Our mission is to realize an advanced and sustainable mobility society. It has bases in 27 countries around the world and is active for about 80,000 people. The business domains are wide-ranging, including powertrain, chassis, ADAS and autonomous driving, motorcycles, and aftermarket, and we are demonstrating our strengths in the CASE domain. The company aims to reduce CO2 emissions by 50% by 2030 and is also undergoing large-scale production of motor inverters for EVs. The environment emphasizes diversity and flexible work styles, and supports employee growth and work-life balance.
This position is in charge of marketing brake products for the aftermarket, and promotes product strategy planning through demand analysis and profitability evaluation in each country. In collaboration with global bases, we contribute to expanding our product lineup and maximizing profits. -
Swiss Luxury Watch Marketing Communications & PR Manager
- Manufacturer, Others
- Marketing, Media, Ad, PR
- Tokyo
- ¥8,000,000~¥11,000,000
An independent Swiss luxury watch manufacturer known for producing high-end mechanical timepieces with a strong focus on craftsmanship, in-house movement development, and refined design. The brand operates in the high luxury segment and is respected among collectors for its quality, exclusivity, and traditional Swiss watchmaking expertise.
This Swiss luxury company is seeking a strategic yet hands-on Marketing Communications & PR Manager who will
elevate brand awareness, deepen brand understanding among target audiences, and drive demand generation
contributing directly to sales and profitability recovery. As a lean organization, this role requires a hands-on executor who can both design strategy and personally implement initiatives across PR, communications, and marketing activation.
The successful candidate must be capable of maximizing exposure and impact with controlled budgets, leveraging
strategic PR, earned media, and smart media allocation.
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Market Strategy & Planning Management | Market Strategy Business Planning
- Manufacturer, Automotive Parts
- Executive Management, Business planning・Business management, Sales Planning & Analysis, Event, Promotion, Brand Marketing, Research & Analysis
- Kanagawa
- ¥5,000,000~¥12,000,000
We are a Japan-based commercial vehicle manufacturer that develops, manufactures, and sells trucks, buses, and industrial engines. With production bases and sales networks in Japan and overseas, the company provides products to more than 170 countries and regions around the world, and is developing manufacturing that takes advantage of its global network.
The company is also progressive in its approach to environmental responsiveness, actively promoting the development of electrification and environmental technologies, and was one of the first to introduce mass-produced light-duty electric trucks to the market. The high level of technology and quality that we have cultivated over the years is highly regarded both in Japan and overseas, and we have earned the trust of our business partners. Our corporate culture is characterized by diversity, with global human resources playing an active role.
We support market strategy, business planning, and dealer engagement with commercial vehicles in our region. Collaborate with internal and external stakeholders to ensure timely forecasting, operational efficiency, and the achievement of business plans and marketing goals.
*Region: Europe America or Taiwan/Southeast Asia or MEA APAC
You will support the implementation of market strategies, business plans, and distributor engagement for commercial vehicles across assigned territories. You will coordinate with internal and external stakeholders to ensure timely forecasting, operational efficiency, and achievement of business plan and marketing goals.
※Area : Europe Americas or Taiwan South East Asia or MEA APAC -
B2B Marketing
- Manufacturer, Machinery, Equipment, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo, Osaka
- ¥4,500,000~¥6,500,000
We provide SaaS services to directly solve problems for the manufacturing industry, which accounts for about 20% of Japan's industry, and
have already succeeded in raising about 30 billion yen, and are currently a rapidly growing company.
In order to maximize the inherent power of all people involved in "manufacturing", we are a company that is working every day to "create new systems" that change the common sense of the industry.
You will be responsible for executing communication strategies at all touchpoints with customers, not just capturing leads, but also achieving business growth and providing a better customer experience.
The entire marketing organization plays a wide range of roles, from expanding product awareness to building trust, from lead generation in the manufacturing market to raising issues, raising needs, and encouraging buyers after the first business meeting.
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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