Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Product Planning and Marketing

    • IT, Software platform
    • Marketing, Product Marketing, Planning, Research & Analysis
    • Tokyo
    • ¥5,000,000~¥10,000,000

    The company provides high-performance graphics and AI processing solutions and is a leader in automotive, robotics, entertainment, and other fields. smart and immersive experiences.

    We are looking for a professional to drive product planning and marketing for our focused edge AI camera products (AI cameras, AI camera modules, and AI recognition software for the edge and cloud) to accelerate the growth of our SaaS business.

    Details.

  • Global PR & Communications (Global PR)

    • Sales, International Sales, Media, Ad, PR
    • Tokyo
    • ¥11,000,000~¥18,000,000

    We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.

    This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.

    ∙ Global Expansion Leadership
    └Our products are attracting attention from around the world as a technology that will revolutionize disaster response and infrastructure-deficient regions.

    It has been highly acclaimed in overseas markets, including participation in COP28 and winning the "most prestigious" environmental award in history, the "Earthshot Award" established by Prince William of England.
    It has the potential to spread the sustainable water cycle model throughout the world.

    ・Technologies of social significance
    └Technologies that make water circulation more efficient and reduce waste water are key to overcoming climate change and water resource issues.

    We are proud to be involved in a business of great social significance that supports the creation of a society in which people can enjoy "water freedom." We are in the growth phase of the business, from Series C to IPO, and we are confident that we will have many opportunities to gain a sense of fulfillment and satisfaction.


    We believe in "high purity of human resources" to establish "serious play" and "an environment that encourages bold challenges" based on the idea of "responsibility and growth", as well as "personnel affairs that confront each individual's existence" based on "love for humanity" rather than uniform standards. We also place importance on creating an environment that "encourages bold challenges" based on the concept of "responsibility and growth," and on "personnel affairs that confront the existence of each individual" based on "love for humanity" rather than uniform standards for personnel evaluations.

    Details.

  • PR Manager

    • Marketing, Event, Promotion, Media, Ad, PR
    • Tokyo
    • ¥6,000,000~¥10,000,000

    We are a logistics tech venture company that operates a matching platform business connecting shippers and carriers and a SaaS business supporting operational DX for shippers.
    In the over 14 trillion yen logistics industry, we combine our brand, nationwide sales network, and office business structure and products, We will revolutionize the logistics industry in Japan. The company's business growth is directly linked to future social issues, and it is an area that is attracting a great deal of attention from investors and client companies.

    As the Public Relations Manager, you will be involved in the entire process of public relations strategy planning, promotion, and execution of footwork. This role is to develop and execute corporate communication strategies based on a deep understanding of management strategies.

    Details.

  • Marketing and PR

    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Shizuoka, Tokyo
    • ¥4,000,000~¥7,500,000

    A logistics startup that provides outdoor automated transport services for closed environments such as factories and logistics warehouses that have achieved Level 4 automated driving. Established through joint investment by a major manufacturer of automobiles and mobility equipment and an automated driving software developer, the company will begin mass production of automated EVs in 2022, and has already begun providing services to customers in Japan at more than 40 locations.

    Furthermore, the RaaS-type service, which packages installation support service, operation management system, maintenance service, and insurance, realizes an automated transportation service that can be applied to complex outdoor environments by converting a small EV based on a golf car and an automated driving system that is basically designed for public roads. The company is expanding its organizational structure with the aim of expanding and operating the service in hundreds of locations nationwide.

    You will be responsible for the overall marketing of the automated outdoor conveyance service. You will be responsible for a wide range of tasks from expanding awareness to acquiring leads that will lead to sales promotion and lead nurturing, by collecting user needs and opinions conveyed from the field from the perspective closest to the customer.

    Details.

  • Public Relations (Corporate Communications Department)

    • Energy & Infrastructure, Energy
    • Marketing, Event, Promotion, Media, Ad, PR
    • Tokyo
    • ¥5,500,000~¥7,000,000

    The company is engaged in a variety of businesses centered on automobile mobility, parking, car sharing, car rental, and related financial services. The company was founded in Japan and currently operates overseas in seven countries, including the United Kingdom, Australia, and New Zealand.

    You will be responsible for public relations for each of our services (parking, car sharing, car rental, etc.), which boast the top market share in the industry, as well as various policies.
    In the mobility industry, which is said to be undergoing a once-in-a-century transformation, we boast an overwhelming market share in the areas of parking and car sharing, and have grown as a transportation infrastructure company while leading the industry and its services.
    As the industry's top public relations manager, you will be responsible for planning and promoting PR to society.

    Details.

  • Business Development

    • Sales, Area・Regional Sales, Event, Promotion, Business Development & Strategy, Account Manager (B2B)
    • Tokyo
    • ¥6,000,000~¥10,000,000

    We operate a “vehicle-seeking and cargo-seeking matching platform” specialized for the transportation industry, providing a mechanism to smoothly connect shippers and transportation companies and promoting business reform through the power of digital.
    The system, which has supported transportation companies since its inception, is already one of the largest systems in Japan, but there is still room for expansion, and you can be involved in work that can have an impact on society by helping to improve operational efficiency and vacancy rates.

    As Business Development, you will be responsible for growing the business.
    A wide range of work assignments can be expected depending on your experience and ambitions.

    Details.

  • Area Marketing Sales

    • Energy & Infrastructure, Energy
    • Sales, Area・Regional Sales, Product Marketing, Planning, Brand Marketing, Media, Ad, PR, Account Manager (B2B)
    • Tokyo
    • ¥5,000,000~¥6,500,000

    The company is engaged in a variety of businesses centered on automobile mobility, parking, car sharing, car rental, and related financial services. The company was founded in Japan and currently operates overseas in seven countries, including the United Kingdom, Australia, and New Zealand.

    You will be in charge of sales to restaurants and retailers to expand the number of merchants of credit card payment services for stores.

    Details.

  • Web Marketing - HP Technical SEO

    • Marketing, Digital Marketing, Media, Ad, PR
    • Tokyo
    • ¥6,500,000~¥8,000,000

    We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the purchase service has increased significantly from the second half of 2022, and the sales portfolio has changed significantly since the company's inception.

    You will be responsible for the industry-leading technical SEO for the bulk car search. You will be responsible for improving a large site with over 2 million indexed pages. You will work with our consultants on improvement plans and develop them sequentially.

    Details.

  • PR (Prospective Manager)

    • Marketing, Brand Marketing, Digital Marketing, Media, Ad, PR
    • Tokyo
    • ¥7,100,000~¥9,200,000

    We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the purchase service will increase significantly from the second half of 2022, and the company's sales portfolio has changed significantly since its establishment.

    This position is for a public relations manager responsible for designing and promoting strategies for corporate public relations, recruitment public relations, and overall branding for a company that operates a diversified IT matching platform business with a focus on the automotive domain.
    While connecting management and the field, you will lead the penetration of the brand internally and externally and the advancement of the public relations function.

    Details.

  • Web Marketing | Affiliate

    • Marketing, Digital Marketing
    • Tokyo
    • ¥4,500,000~¥6,500,000

    We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the company's sales portfolio has changed significantly since its inception, with a significant increase in purchase services starting in the second half of 2022, and sales have doubled for two consecutive years.

    In addition to the automobile purchase and auction business, the company plans to launch a real estate service business in December 2024 and to consider human resource services in the future. As the business expands, we are particularly looking for a person who can effectively manage and analyze affiliate advertising to further maximize customer attraction.
    You will be responsible for affiliate advertising operations while utilizing an advertising budget of several hundred million yen per month.

    Details.

  • Web Marketing | Ad Planner (Analysis and Operation)

    • Marketing, Digital Marketing, Research & Analysis
    • Tokyo
    • ¥6,500,000~¥8,000,000

    We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the purchase service will increase significantly from the second half of 2022, and the sales portfolio has changed dramatically since the company was founded.

    You will be responsible for developing and executing advertising strategies. As a full-time planner, you will be able to operate advertising budgets of several hundred million yen per month while promoting measures with discretion. You will be able to be involved in strategic advertising operations while utilizing a large budget and directly feeling the results.

    Details.

  • Product Planning | PdM (Manager Candidate)

    • IT, Product manager (Web/Application), Product Marketing, Planning
    • Tokyo
    • ¥6,000,000~¥8,500,000

    We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the company's sales portfolio has changed significantly since its establishment, with a large increase in purchase services starting in the second half of 2022, and sales have doubled for two consecutive years.

    As a candidate for a playing manager involved in the development and operation of the company's platform with an eye on the DX of automotive distribution, you will promote product planning and development. This position will be responsible for both execution and leadership, from strategy formulation, requirement definition, project promotion, and team management, with a focus on product management.

    Details.

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