Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Sales Marketing and Planning

    • Logistics & Transportation, Transportation, Trafic
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥8,000,000~¥12,000,000

    This company, established in 2025, is a service provider in the mobility domain and is engaged in the business of helping companies manage the safety and operational efficiency of their vehicles.
    Under its management, the company operates its business based on billions of yen in capital, and was established with investments from several companies.
    Its main businesses include the planning, development, and operation of driving behavior analysis services aimed at reducing accident risks, and driving support systems that visualize and manage the driving conditions of work vehicles. Through these services, we aim to contribute to improving the safety and operational efficiency of companies that use vehicles.

    In order to further expand and deepen the foundation of collaboration with partner companies to date and accelerate introduction and sales via the channel, you will drive everything from planning and design to execution and improvement related to sales enhancement, etc. with companies that are our partners.

    Details.

  • Automotive After-Sales Manual Specialist

    • Marketing, Product Marketing, Planning, Parts & Accessories
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more and more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new value, not bound by existing frameworks, to satisfy our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technological capabilities, is looking for a colleague to fuse with the ICT society and create new services.


    As a representative of the after-sales service area, you will be responsible for sales preparation activities (planning and drafting of owners' manuals) for customers who use the products. As the person in charge of producing owner's manuals for four-wheeled products, you will be responsible for providing the best handling information for our customers in cooperation with a wide range of related departments, including the Research and Development Department.

    Details.

  • ASEAN Marketing Manager|ASEAN Marketing Manager

    • IT, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Other Overseas
    • ¥6,000,000~¥12,000,000

    We provide Saas services to solve direct problems in the manufacturing industry, which accounts for approximately 20% of Japanese industry.
    We have already succeeded in raising approximately 30 billion yen in funding, and are currently a rapidly growing company.
    It has already succeeded in raising approximately 30 billion yen in funding and is currently growing rapidly.


    The company is looking for a marketing-driven leader to lead the development of new Asian markets, with a focus on Japanese manufacturing companies, throughout Southeast Asia, with Thailand (Bangkok) as the hub. You will not be expected to develop existing successful patterns horizontally, but to understand the market from scratch and create GTM through a trial-and-error process.

    Details.

  • Sr. PdM/CPO [Product Planning Division]|Candidate for Sr.

    • IT, Software platform
    • IT, Product manager (Web/Application), Business planning・Business management, Product Marketing, Planning
    • Fukuoka, Tokyo, Osaka
    • ¥8,000,000~¥13,000,000

    We are a company that works to solve the social issues facing the logistics industry. Business-to-business logistics in particular is extremely complex, with diverse stakeholders and structural dynamics. Until now, operations at each site have evolved individually, and we are developing SaaS-type applications that redefine and support these operations through digital transformation (DX).

    Our main services include solutions related to logistics processes, such as truck reservation acceptance, dynamics management, vehicle dispatch ordering and management, and production, sales, and inventory management, to support the optimization of business-to-business logistics.
    All of these services are built on a common infrastructure, which also stores big data related to logistics. With this common platform, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry, avoiding inefficiencies caused by individual optimization.

    Currently, a large number of companies and logistics providers, mainly in the daily necessities and food industries, have introduced the service, with approximately 27,000 offices nationwide and over 700,000 drivers using the service.


    This is a product manager position where you will quickly and massively solve the problems of business-to-business logistics, a market 10 times larger than that of Last One Mile.

    Details.

  • Safety Intelligence Data Analyst|Safety Strategy Data Analyst (Directly under COO Office)

    • Logistics & Transportation, Transportation, Trafic
    • IT, Data Analyst, Research & Analysis
    • Tokyo
    • ¥7,000,000~¥12,000,000

    A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
    The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
    The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
    We are developing a sustainable mobility service that reduces environmental impact and includes solving urban transportation issues as well as rural transportation issues.

    You will lead the planning and execution of data-driven safety measures directly under the COO's office. You will be responsible for quantitatively visualizing and improving safety while collaborating with all internal teams, including product, operations, and external relations. The mission is to integrate and analyze a wide variety of information, including accident data, driving data, and customer data, to build intelligence to support decision-making on safety strategies.

    Details.

  • Corporate Planning/Government Relations

    • Manufacturer, Aerospace & Robotics
    • Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Media, Ad, PR
    • Tokyo
    • ¥7,040,000~¥10,030,000

    A Japanese space transportation systems developer and provider of innovative space infrastructure technologies such as rockets and satellites.
    We contribute to the development of the space industry by developing world-class, highly reliable products using our cutting-edge design capabilities and spirit of challenge.
    We are a company that values a culture in which each employee thinks and acts independently and promotes a highly flexible work style.

    This position will provide discretionary management strategy and government liaison work in collaboration with management and group leaders.

    Details.

  • Marketing|Marketing (brand marketing and project management)

    • Logistics & Transportation, Transportation, Trafic
    • Marketing, Event, Promotion, Brand Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥7,000,000~¥10,000,000

    A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
    Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
    Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
    We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

    In marketing operations, you will be responsible for planning, project management and implementation of various brand actions.

    Details.

  • Digital/Event Marketing - Brand Communication

    • Manufacturer, Automotive Parts
    • IT, Design engineer,UI/UX designer, Event, Promotion, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥4,900,000~¥6,500,000

    We are a global supplier created in 2021 through integration. Our mission is to realize an advanced and sustainable mobility society. The company has offices in 27 countries around the world and employs approximately 80,000 people. The company has a wide range of business areas including powertrain, chassis, ADAS/automatic driving, motorcycles, and aftermarket, and demonstrates its strength in the CASE area. 50% reduction of CO₂ emissions by 2030 is targeted, and large-scale production of motors and inverters for EVs is underway. The company also emphasizes diversity and flexible work styles, and has an attractive environment that supports employee growth and work-life balance.

    With the task of improving corporate recognition and strengthening global brand management, you will promote our technologies and initiatives to the many stakeholders surrounding the company through our website, digital content, exhibitions, sponsorship activities, and other means. In addition, you will work globally in cooperation with the communication members in each overseas region.

    Details.

  • General Manager (Head of Sales Department)

    • Financial Services
    • Sales, Sales Operations, Sales Planning & Analysis, Business Development & Strategy, Research & Analysis, Account Manager (B2B)
    • Tokyo
    • ¥13,000,000~¥15,000,000

    It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.

    Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.

    In this role you will be responsible for leading the sales department by developing and executing strategies to drive revenue growth, expand market share , and strengthen customer relationships. You will oversee targets, budgets, market analysis, and team performance to ensure high customer satisfaction, while managing, developing, and mentoring a high-performing sales team and collaborating cross-functionally to achieve business objectives.

    Details.

  • Lead Marketing

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥10,000,000~¥11,500,000

    Founded in 1989, it is a subsidiary of a world-renowned U.S.-based motorcycle manufacturer. In Japan, the company boasts the top market share among imported motorcycle brands and focuses on customer orientation and dealer satisfaction. Aiming to provide superior products and services, our goal is to become a trusted partner as a lifestyle brand.

    This company is a subsidiary of a world-renowned motorcycle manufacturer based in the USA, with a long history dating back to 1989. As the number one imported motorcycle brand in Japan, the company places strong emphasis on customer focus and dealer satisfaction, striving to deliver exceptional products and services. Their goal is to be a trusted partner as a lifestyle brand.

    The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer experience. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement.

    In his role you will collaborate closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members.

    Details.

  • Public Relations/IR/Corporate Planning

    • Legal, IR,Marketing, Media, Ad, PR
    • Tokyo
    • ¥5,300,000~¥7,800,000

    We are a prime listed trading company that handles electronic components for the world's top-class Korean semiconductor manufacturers.

    It is a manufacturer-affiliated trading company that sells semiconductors and electronic components to manufacturers in Japan and overseas, and is still expanding its business nearly 30 years after its establishment, strengthening its function as a "solution provider" that stands between suppliers and customers and provides consistent service functions from product design and development to implementation. The company is strengthening its function as a "solution provider" that stands between suppliers and customers and provides integrated service functions from product design/development to implementation.
    We are aiming to further expand our business by expanding and deepening our server, storage, and in-vehicle businesses and aggressively launching new businesses, and we are looking for people who can work with us as part of this expansion.

    Details.

  • Space Life Science Experiment Coordinator

    • Manufacturer, Aerospace & Robotics
    • Other, Other, Research & Development, Research & Analysis, Account Manager (B2B)
    • Tokyo
    • ¥5,000,000~¥7,000,000

    We are a deep-tech venture company that is pioneering the future of the space industry. Through the development of re-entry and recovery technologies, we aim to dramatically improve the safety and cost efficiency of space utilization. By doing so, we are playing a role in accelerating the growth of the space industry and leading Japan to become a world leader in next-generation space technology. Join our team to create new possibilities for space with cutting-edge technology.

    To promote the use of the demonstration and recovery platform in low Earth orbit, you will be in charge of developing researchers who will conduct life science experiments and demonstrations in space and coordinating technical interfaces. In particular, you will be expected to communicate with researchers and engineers in the fields of drug discovery and regenerative medicine, which are expected to utilize the space environment.

    Details.

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