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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Market Strategy & Planning Management | Market Strategy Business Planning
- Manufacturer, Automotive Parts
- Executive Management, Business planning・Business management, Sales Planning & Analysis, Event, Promotion, Brand Marketing, Research & Analysis
- Kanagawa
- ¥5,000,000~¥12,000,000
We are a Japan-based commercial vehicle manufacturer that develops, manufactures, and sells trucks, buses, and industrial engines. With production bases and sales networks in Japan and overseas, the company provides products to more than 170 countries and regions around the world, and is developing manufacturing that takes advantage of its global network.
The company is also progressive in its approach to environmental responsiveness, actively promoting the development of electrification and environmental technologies, and was one of the first to introduce mass-produced light-duty electric trucks to the market. The high level of technology and quality that we have cultivated over the years is highly regarded both in Japan and overseas, and we have earned the trust of our business partners. Our corporate culture is characterized by diversity, with global human resources playing an active role.
We support market strategy, business planning, and dealer engagement with commercial vehicles in our region. Collaborate with internal and external stakeholders to ensure timely forecasting, operational efficiency, and the achievement of business plans and marketing goals.
*Region: Europe America or Taiwan/Southeast Asia or MEA APAC
You will support the implementation of market strategies, business plans, and distributor engagement for commercial vehicles across assigned territories. You will coordinate with internal and external stakeholders to ensure timely forecasting, operational efficiency, and achievement of business plan and marketing goals.
※Area : Europe Americas or Taiwan South East Asia or MEA APAC -
B2B Marketing
- Manufacturer, Machinery, Equipment, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo, Osaka
- ¥4,500,000~¥6,500,000
We provide SaaS services to directly solve problems for the manufacturing industry, which accounts for about 20% of Japan's industry, and
have already succeeded in raising about 30 billion yen, and are currently a rapidly growing company.
In order to maximize the inherent power of all people involved in "manufacturing", we are a company that is working every day to "create new systems" that change the common sense of the industry.
You will be responsible for executing communication strategies at all touchpoints with customers, not just capturing leads, but also achieving business growth and providing a better customer experience.
The entire marketing organization plays a wide range of roles, from expanding product awareness to building trust, from lead generation in the manufacturing market to raising issues, raising needs, and encouraging buyers after the first business meeting. -
Public relations
- Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
- Marketing, Media, Ad, PR
- Aichi
- ¥5,900,000~¥7,200,000
Since its founding, it has expanded its business in multiple fields such as electronic components, semiconductor-related products, and LED lighting, with its unique ceramic material technology at its core. In particular, we have one of the top market shares in ceramic substrates with high thermal conductivity in the world, and we have achieved stable business growth against the backdrop of growth in the AI data center and electric vehicle markets. Leveraging our manufacturing technology and quality assurance system, which are difficult for competitors to replicate, we continue to provide differentiated products to the global market.
We are also focusing on the ease of working for our employees, and have established a free time system, an employee dormitory system, and a stock ownership association. In recent years, it has been ranked high in the ranking of listed companies and is attracting attention as a company with "high hourly wages × less overtime". It is a company with a stable management foundation and technological capabilities, and a work environment that allows for long-term career development.
As internal and external public relations work, you will contribute to the improvement of corporate brand value through your work. -
PR & Promotion Strategy – Motorcycle Motorsports
- Manufacturer, Manufacturer-Automotive
- Marketing, Media, Ad, PR
- Saitama
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
You will be in charge of publicity and promotion strategy planning for motorcycle motorsports in domestic and overseas/on-off races. -
Sales Marketing and Planning
- Logistics & Transportation, Transportation, Trafic
- Sales, Sales Planning & Analysis, Business Development & Strategy, Brand Marketing, Research & Analysis, Account Manager (B2B)
- Tokyo
- ¥8,000,000~¥12,000,000
This company, established in 2025, is a service provider in the mobility domain and is engaged in the business of helping companies manage the safety and operational efficiency of their vehicles.
Under its management, the company operates its business based on billions of yen in capital, and was established with investments from several companies.
Its main businesses include the planning, development, and operation of driving behavior analysis services aimed at reducing accident risks, and driving support systems that visualize and manage the driving conditions of work vehicles. Through these services, we aim to contribute to improving the safety and operational efficiency of companies that use vehicles.
In order to further expand and deepen the foundation of collaboration with partner companies to date and accelerate introduction and sales via the channel, you will drive everything from planning and design to execution and improvement related to sales enhancement, etc. with companies that are our partners. -
Automotive After-Sales Manual Specialist
- Manufacturer, Manufacturer-Automotive
- Marketing, Product Marketing, Planning, Parts & Accessories
- Saitama
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more and more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new value, not bound by existing frameworks, to satisfy our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technological capabilities, is looking for a colleague to fuse with the ICT society and create new services.
As a representative of the after-sales service area, you will be responsible for sales preparation activities (planning and drafting of owners' manuals) for customers who use the products. As the person in charge of producing owner's manuals for four-wheeled products, you will be responsible for providing the best handling information for our customers in cooperation with a wide range of related departments, including the Research and Development Department. -
ASEAN Marketing Manager|ASEAN Marketing Manager
- Manufacturer, Machinery, Equipment, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Other Overseas
- ¥6,000,000~¥12,000,000
We provide Saas services to solve direct problems in the manufacturing industry, which accounts for approximately 20% of Japanese industry.
We have already succeeded in raising approximately 30 billion yen in funding, and are currently a rapidly growing company.
It has already succeeded in raising approximately 30 billion yen in funding and is currently growing rapidly.
The company is looking for a marketing-driven leader to lead the development of new Asian markets, with a focus on Japanese manufacturing companies, throughout Southeast Asia, with Thailand (Bangkok) as the hub. You will not be expected to develop existing successful patterns horizontally, but to understand the market from scratch and create GTM through a trial-and-error process. -
Sr. PdM/CPO [Product Planning Division]|Candidate for Sr.
- IT, Software platform
- IT, Product manager (Web/Application), Business planning・Business management, Product Marketing, Planning
- Fukuoka, Tokyo, Osaka
- ¥8,000,000~¥13,000,000
We are a company that works to solve the social issues facing the logistics industry. Business-to-business logistics in particular is extremely complex, with diverse stakeholders and structural dynamics. Until now, operations at each site have evolved individually, and we are developing SaaS-type applications that redefine and support these operations through digital transformation (DX).
Our main services include solutions related to logistics processes, such as truck reservation acceptance, dynamics management, vehicle dispatch ordering and management, and production, sales, and inventory management, to support the optimization of business-to-business logistics.
All of these services are built on a common infrastructure, which also stores big data related to logistics. With this common platform, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry, avoiding inefficiencies caused by individual optimization.
Currently, a large number of companies and logistics providers, mainly in the daily necessities and food industries, have introduced the service, with approximately 27,000 offices nationwide and over 700,000 drivers using the service.
This is a product manager position where you will quickly and massively solve the problems of business-to-business logistics, a market 10 times larger than that of Last One Mile. -
Safety Intelligence Data Analyst|Safety Strategy Data Analyst (Directly under COO Office)
- Manufacturer, Manufacturer-Automotive, Micromobility, Software platform, Transportation, Trafic
- IT, Data Analyst, Research & Analysis
- Tokyo
- ¥7,000,000~¥12,000,000
A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
We are developing a sustainable mobility service that reduces environmental impact and includes solving urban transportation issues as well as rural transportation issues.
You will lead the planning and execution of data-driven safety measures directly under the COO's office. You will be responsible for quantitatively visualizing and improving safety while collaborating with all internal teams, including product, operations, and external relations. The mission is to integrate and analyze a wide variety of information, including accident data, driving data, and customer data, to build intelligence to support decision-making on safety strategies. -
Corporate Planning/Government Relations
- Manufacturer, Aerospace & Robotics
- Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Media, Ad, PR
- Tokyo
- ¥7,040,000~¥10,030,000
A Japanese space transportation systems developer and provider of innovative space infrastructure technologies such as rockets and satellites.
We contribute to the development of the space industry by developing world-class, highly reliable products using our cutting-edge design capabilities and spirit of challenge.
We are a company that values a culture in which each employee thinks and acts independently and promotes a highly flexible work style.
This position will provide discretionary management strategy and government liaison work in collaboration with management and group leaders. -
Marketing|Marketing (brand marketing and project management)
- Manufacturer, Manufacturer-Automotive, Micromobility, Transportation, Trafic, Software platform
- Marketing, Event, Promotion, Brand Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥7,000,000~¥10,000,000
A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.
In marketing operations, you will be responsible for planning, project management and implementation of various brand actions. -
General Manager (Head of Sales Department)
- Financial Services
- Sales, Sales Operations, Sales Planning & Analysis, Business Development & Strategy, Research & Analysis, Account Manager (B2B)
- Tokyo
- ¥13,000,000~¥15,000,000
It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.
Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.
In this role you will be responsible for leading the sales department by developing and executing strategies to drive revenue growth, expand market share , and strengthen customer relationships. You will oversee targets, budgets, market analysis, and team performance to ensure high customer satisfaction, while managing, developing, and mentoring a high-performing sales team and collaborating cross-functionally to achieve business objectives.
Consultation
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