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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Marketing|Marketing (brand marketing and project management)
- Logistics & Transportation, Transportation, Trafic
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥7,000,000~¥10,000,000
A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.
In marketing operations, you will be responsible for planning, project management and implementation of various brand actions. -
Digital/Event Marketing - Brand Communication
- Manufacturer, Automotive Parts
- IT, Design engineer,UI/UX designer, Event, Promotion, Brand Marketing, Digital Marketing
- Tokyo
- ¥4,900,000~¥6,500,000
We are a global supplier created in 2021 through integration. Our mission is to realize an advanced and sustainable mobility society. The company has offices in 27 countries around the world and employs approximately 80,000 people. The company has a wide range of business areas including powertrain, chassis, ADAS/automatic driving, motorcycles, and aftermarket, and demonstrates its strength in the CASE area. 50% reduction of CO₂ emissions by 2030 is targeted, and large-scale production of motors and inverters for EVs is underway. The company also emphasizes diversity and flexible work styles, and has an attractive environment that supports employee growth and work-life balance.
With the task of improving corporate recognition and strengthening global brand management, you will promote our technologies and initiatives to the many stakeholders surrounding the company through our website, digital content, exhibitions, sponsorship activities, and other means. In addition, you will work globally in cooperation with the communication members in each overseas region. -
General Manager (Head of Sales Department)
- Financial Services
- Sales, Sales Operations, Sales Planning & Analysis, Business Development & Strategy, Research & Analysis, Account Manager (B2B)
- Tokyo
- ¥13,000,000~¥15,000,000
It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.
Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.
In this role you will be responsible for leading the sales department by developing and executing strategies to drive revenue growth, expand market share , and strengthen customer relationships. You will oversee targets, budgets, market analysis, and team performance to ensure high customer satisfaction, while managing, developing, and mentoring a high-performing sales team and collaborating cross-functionally to achieve business objectives. -
Lead Marketing
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥10,000,000~¥11,500,000
Founded in 1989, it is a subsidiary of a world-renowned U.S.-based motorcycle manufacturer. In Japan, the company boasts the top market share among imported motorcycle brands and focuses on customer orientation and dealer satisfaction. Aiming to provide superior products and services, our goal is to become a trusted partner as a lifestyle brand.
This company is a subsidiary of a world-renowned motorcycle manufacturer based in the USA, with a long history dating back to 1989. As the number one imported motorcycle brand in Japan, the company places strong emphasis on customer focus and dealer satisfaction, striving to deliver exceptional products and services. Their goal is to be a trusted partner as a lifestyle brand.
The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer experience. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement.
In his role you will collaborate closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members.
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CRM Project Lead - Customer Engagement & Retention
- Financial Services
- Marketing, Digital Marketing
- Tokyo
- ¥6,400,000~¥8,500,000
A leading provider of financial services in Japan, the company specializes in offering a wide range of solutions tailored to support vehicle ownership and leasing. With a focus on flexibility and customer satisfaction, it provides financing, leasing, insurance, and related services, working closely with an extensive network of dealers to ensure easy access to these options. With a focus on flexibility and customer satisfaction, it provides financing, leasing, insurance, and related services, working closely with an extensive network of dealers to ensure easy access to these options.
The company is committed to delivering high-quality financial products designed to help both individual and corporate customers manage their vehicle investments. By offering personalized solutions, competitive rates, and clear terms, it plays a key role in making premium vehicles more accessible and By offering personalized solutions, competitive rates, and clear terms, it plays a key role in making premium vehicles more accessible and ensuring a smooth and enhanced customer experience.
Currently seeking someone to lead CRM project including CRM system initiatives to enhance customer engagement and loyalty (customer retention, conversion) conversion)
A great chance to work in a diverse and international company and utilize English skills. -
Public Relations/IR/Corporate Planning
- Legal, IR,Marketing, Media, Ad, PR
- Tokyo
- ¥5,300,000~¥7,800,000
We are a prime listed trading company that handles electronic components for the world's top-class Korean semiconductor manufacturers.
It is a manufacturer-affiliated trading company that sells semiconductors and electronic components to manufacturers in Japan and overseas, and is still expanding its business nearly 30 years after its establishment, strengthening its function as a "solution provider" that stands between suppliers and customers and provides consistent service functions from product design and development to implementation. The company is strengthening its function as a "solution provider" that stands between suppliers and customers and provides integrated service functions from product design/development to implementation.
We are aiming to further expand our business by expanding and deepening our server, storage, and in-vehicle businesses and aggressively launching new businesses, and we are looking for people who can work with us as part of this expansion.
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Commercial Vehicle Marketing Manager - APAC
- Manufacturer, Automotive Parts
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Kanagawa
- ¥8,000,000~¥12,000,000
We are a Japan-based commercial vehicle manufacturer that develops, manufactures, and sells trucks, buses, and industrial engines. With production bases and sales networks in Japan and overseas, the company provides products to more than 170 countries and regions around the world, and is developing manufacturing that takes advantage of its global network.
The company is also progressive in its approach to environmental responsiveness, actively promoting the development of electrification and environmental technologies, and was one of the first to introduce mass-produced light-duty electric trucks to the market. The high level of technology and quality that we have cultivated over the years is highly regarded both in Japan and overseas, and we have earned the trust of our business partners. Our corporate culture is characterized by diversity, with global human resources playing an active role.
You will be responsible for leading and executing an integrated marketing strategy to build brand equity, generate product demand, and support sales growth in specific markets. This role will focus on B2B marketing, channel marketing, campaign execution, and market communications tailored to fleet operators, logistics companies, and government agencies. You will need to work closely with product management, sales, and dealer network teams to ensure alignment with business objectives.
The Marketing Manager - Commercial Vehicles is responsible for leading and executing integrated marketing strategies to build brand This role focuses on B2B marketing, channel marketing, campaign execution, and market communication tailored to fleet operators, logistics companies, and government institutions. The role requires close collaboration with Product Management, Sales, and government institutions. The role requires close collaboration with Product Management, Sales, and Dealer Network teams to ensure alignment with business objectives. -
Community & Event Planning Manager
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Account Manager (B2B)
- Tokyo
- ¥6,000,000~¥10,000,000
This company, established in 2025, is a service provider in the mobility domain and is engaged in the business of helping companies manage the safety and operational efficiency of their vehicles.
Under its management, the company operates its business based on billions of yen in capital, and was established with investments from several companies.
Its main businesses include the planning, development, and operation of driving behavior analysis services aimed at reducing accident risks, and driving support systems that visualize and manage the driving conditions of work vehicles. Through these services, we aim to contribute to improving the safety and operational efficiency of companies that use vehicles.
You will lead the planning and operation of user communities and events. You will be responsible for creating connections between customers through offline events and user meetings, and promoting usage and preventing churn in the context of customer success. -
Space Life Science Experiment Coordinator
- Manufacturer, Aerospace & Robotics
- Other, Other, Research & Development, Research & Analysis, Account Manager (B2B)
- Tokyo
- ¥5,000,000~¥7,000,000
We are a deep-tech venture company that is pioneering the future of the space industry. Through the development of re-entry and recovery technologies, we aim to dramatically improve the safety and cost efficiency of space utilization. By doing so, we are playing a role in accelerating the growth of the space industry and leading Japan to become a world leader in next-generation space technology. Join our team to create new possibilities for space with cutting-edge technology.
To promote the use of the demonstration and recovery platform in low Earth orbit, you will be in charge of developing researchers who will conduct life science experiments and demonstrations in space and coordinating technical interfaces. In particular, you will be expected to communicate with researchers and engineers in the fields of drug discovery and regenerative medicine, which are expected to utilize the space environment. -
Marketing Specialist
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Media, Ad, PR
- Tokyo
- ¥6,000,000~¥8,500,000
This company is an official authorized dealer group for premium European vehicles in Japan, primarily operating in the central Tokyo area. Unlike other dealers, they offer very high incentives and also the chance to transfer to the importer. Unlike other dealers, they offer very high incentives and also the chance to transfer to the importer.
This company is a group of authorized dealers of premium European cars in Japan, operating primarily in central Tokyo. It is a separate organization from the brand's Japanese subsidiary and operates as an authorized dealer under its authorization. Unlike other dealers, the company offers very high incentives and the opportunity to transfer to an importer.
In collaboration with the manager, lead the planning and execution of marketing activities for new vehicles and some used vehicles -
Creative Director/Sales Promotion Planning
- Manufacturer, Electrical & Electronic, Machinery, Equipment
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing
- Osaka
- ¥13,500,000~¥20,000,000
This company is a global leader in factory automation and sensing technologies, providing a wide range of innovative products such as sensors, measuring instruments, vision systems, and microscopes. Headquartered in Japan and operating in numerous countries worldwide, it is known for its strong direct sales approach and commitment to delivering high-value technical solutions that support manufacturing productivity and quality improvement. The organization emphasizes speed, innovation, and quality improvement. organization emphasizes speed, innovation, and customer-centric problem solving, enabling clients across various industries to optimize their processes with cutting-edge automation and inspection technologies.
In addition to planning and promotion of catalogs and advertisements for new products, multilingual development of various production contents, and planning and promotion of exhibits of the company's products at trade shows, the company is also responsible for planning image strategies for corporate brands. -
Data Scientist (for Four-Wheel Business)|Data Scientist (for Four-Wheel Business)
- Manufacturer, Manufacturer-Automotive
- IT, Data Analyst, Research & Analysis
- Tokyo
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
We forecast sales volume and production risk in the four-wheel business using a variety of internal and external data and advanced analytical techniques.
This position supports strategic lineup decisions and mid- to long-term decision-making by addressing the risk of fluctuations due to supply-demand balance and environmental factors.
Consultation
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