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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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BtoB Marketing - Leader Candidate | BtoB Marketing [Leader Candidate]
- IT, Software platform
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,040,000~¥6,020,000
We operate a 'Vehicle Demand and Cargo Matching Platform' specialized for the transportation industry, providing a system that smoothly connects shippers and shipping companies, and promoting business transformation through digital technology.
Since its founding, this system, which has supported transportation companies, is already one of the largest in Japan, but there is still room for expansion. By contributing to operational efficiency and improving empty vehicle rates, you can engage in work that can make an impact on society.
This is a marketer position that maximizes the value of your product. Because this service is still developing, there are plenty of opportunities to turn realizations and ideas like "I could do better this way" into reality. You will work closely with product and business teams to strengthen user-centered marketing approaches. -
Strategic PR
- IT, Software platform
- Marketing, Media, Ad, PR
- Tokyo
- ¥7,000,000~¥9,000,000
We operate a 'Vehicle Demand and Cargo Matching Platform' specialized for the transportation industry, providing a system that smoothly connects shippers and shipping companies, and promoting business transformation through digital technology.
Since its founding, this system, which has supported transportation companies, is already one of the largest in Japan, but there is still room for expansion. By contributing to operational efficiency and improving empty vehicle rates, you can engage in work that can make an impact on society.
You will be responsible for everything from planning to executing PR strategies that widely communicate brand value to society. This is a highly rewarding position where you proactively create points of contact with media and society, and promote communication strategies that directly lead to business growth.
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Luxury Car Brand - Head of Marketing
- Manufacturer, Manufacturer-Automotive
- Marketing, Brand Marketing
- Tokyo
- ¥8,000,000~¥11,000,000
A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.
Marketing: strategic and operational brand marketing, including new model launches, customer events, media advertising, affinity partner collaboration; in support of the brand development and Marketing KPI performance delivery.
Implementation and Delivering "Brand" Crewe, APAC Marketing strategy into Japanese market
Communications: Maintaining strong network within the brand target media in support of positive editorial generation through media activities, including press releases, press events and press fleet.
Strategically direct communication with customer including the "Brands" Drivers Club Japan / VIP and handling -
Global Aftermarket Product Strategy & Product Manager
- Manufacturer, Automotive Parts
- Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Product Marketing, Planning
- Tokyo
- ¥8,100,000~¥12,200,000
A global supplier established in 2021 through integration. Our mission is to realize an advanced and sustainable mobility society. We have bases in 27 countries worldwide and about 80,000 active employees. Our business areas are broad, including powertrains, chassis, ADAS/autonomous driving, motorcycles, and the aftermarket, demonstrating strengths in the CASE area. We aim to reduce CO2 emissions by 50% by 2030 and are also underway large-scale production of motors and inverters for EVs. We emphasize diversity and flexible work styles, and our environment supports employee growth and work-life balance, which is also attractive.
This position is not just a "design lead" for chassis products, but as a product manager driving business growth centered on the product. Based on market, customer, and competitive analysis, we formulate product strategies and consistently drive new product planning, sales strategies, market launches, and profitability improvement.
To drive business growth for the products in charge by involving diverse stakeholders such as sales, development, manufacturing, purchasing, quality, and overseas bases, not only technical knowledge but also business, market, and project leadership are required. In this position, you are expected to proactively propose and execute proposals and executions aimed at business growth, while being mindful of the profitability and market competitiveness of the products you are responsible for. -
B2B Product Marketing Specialist | BtoB Product Marketer
- IT, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing
- Tokyo
- ¥6,000,000~¥9,000,000
We are a company dedicated to solving social issues faced by the logistics industry. In particular, intercompany logistics is extremely complex, with diverse stakeholders and structural dynamics. Until now, each site has evolved individually, and we are developing SaaS-based applications that redefine and support these tasks through DX (Digital Transformation).
Our main services include solutions related to logistics processes such as truck reservation reception, status management, dispatch order and placement management, production, sales, and inventory management, supporting the optimization of inter-company logistics.
All these services are built on a common foundation, and big data related to logistics is also accumulated. Through this common foundation, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry and avoid inefficiencies caused by individual optimization.
Currently, many companies and logistics operators, mainly in the daily necessities and food industries, have adopted the service, with about 27,000 locations nationwide and over 700,000 drivers using it.
In the product marketing field, you will lead the entire process from planning to execution aimed at lead acquisition and business negotiation generation, serving as a project owner. You will play an active role as a core member in the Sales and Marketing Department, directly driving business growth. -
CX Strategy & Planning | CX Strategy Planning
- Logistics & Transportation, Transportation, Trafic
- Sales, Sales Planning & Analysis, Call Center Operations, Digital Marketing, Research & Analysis
- Tokyo
- ¥5,500,000~¥7,000,000
It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation methods.
Utilizing its proprietary apps and platforms, it offers a variety of services centered on taxi dispatch services. As
one of only a dozen or so unicorn companies in Japan, it co-creates new mobility services with various companies.
Starting from analyzing quantitative and qualitative data related to the customer experience of app users and corporations, you will identify issues and plan and implement improvement measures. You will be in a position that supports a better mobility experience by collaborating with other departments such as support and development. -
Marketing_Creative Project Leader
- Manufacturer, Manufacturer-Automotive
- Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,000,000~¥8,500,000
A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.
Join one of the most respectable automotive manufacturers as a Marketing Creative Project Leader.
This position is responsible for the planning, proposing, and development of advertising content that aligns with the brand's marketing communication strategies and campaign goals, within classical and digital push media channels.
All produced creative content should represent the brand well, and contribute to strengthening brand image and awareness in Japan.
Hybrid remote work as well as 401k is also available along with a clear career path.
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Service Manual Planning & Development – Motorcycles | Service Document Production and Planning (Motorcycle Business)
- Manufacturer, Manufacturer-Automotive
- Marketing, Product Marketing, Planning, Parts & Accessories
- Saitama
- ¥5,900,000~¥10,900,000
As an automaker that continues to evolve to provide "joy" to more people 10 years, 20 years from now, and beyond, we have always and will continue to challenge ourselves to create new value beyond existing frameworks so that customers around the world can be delighted.
With reliable technical expertise, the company has provided a wide range of products loved by many customers. We are now seeking partners to integrate with the ICT society and create new services.
This position leads the formulation of standards and quality regulations for documentation and guidance and collaboration with business partners to achieve high-level QCD (Quality, Cost, Delivery) standardization in document production. Additionally, through planning and executing global service information strategies, supporting overseas bases, and co-creating with partners, we deliver reliable service quality to customers worldwide. As the shift from print to digital media progresses, you will proactively consider "how to provide more user-friendly information" from a usability perspective and proactively promote everything from planning to execution. -
After-Sales Planning & Operations | Planning and operation in the after-sales service domain
- Manufacturer, Manufacturer-Automotive
- Executive Management, Business planning・Business management, Sales Operations, Sales Planning & Analysis, Research & Analysis
- Saitama
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
You will be responsible for the operation of the technical service area for swappable batteries and swap stations, as well as planning and operation in the after-sales service area. -
Regional Mobility Strategy & Planning | Planning and Promotion of Regional Mobility Strategy
- Logistics & Transportation, Transportation, Trafic
- Executive Management, Business planning・Business management, Business Development & Strategy, Brand Marketing
- Tokyo
- ¥7,000,000~¥12,000,000
It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation methods.
Utilizing its proprietary apps and platforms, it offers a variety of services centered on taxi dispatch services. As
one of only a dozen or so unicorn companies in Japan, it co-creates new mobility services with various companies.
By addressing the unique realities and transportation challenges of each region, you will take on the challenge of realizing sustainable regional transportation by combining solutions such as taxi DX, cheering squad schemes, Japanese-style ride-sharing, public ride-sharing, and ride-sharing. -
UX/UI Designer|UX/UI Designer
- Manufacturer, Machinery, Equipment
- IT, Design engineer,UI/UX designer, Product Marketing, Planning
- Osaka
- ¥12,000,000~¥20,000,000
This company is a global leader in factory automation and sensing technologies, providing a wide range of innovative products such as sensors, measuring instruments, vision systems, and microscopes. Headquartered in Japan and operating in numerous countries worldwide, it is known for its strong direct sales approach and commitment to delivering high-value technical solutions that support manufacturing productivity and quality improvement. The organization emphasizes speed, innovation, and quality improvement. organization emphasizes speed, innovation, and customer-centric problem solving, enabling clients across various industries to optimize their processes with cutting-edge automation and inspection technologies.
You will work on the design and development of new products. We will have a good understanding of the actual situation of the customer, and propose and realize the optimal design of the
product while discussing with the person in charge of planning, development, and sales. -
PR
- Energy & Infrastructure, Energy
- Marketing, Media, Ad, PR
- Tokyo
- ¥6,000,000~¥10,000,000
We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.
This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.
You will be in charge of implementing information dissemination that contributes to improving brand value and supporting business promotion through optimal communication design with stakeholders.
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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