Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Public relations

    • Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
    • Marketing, Media, Ad, PR
    • Aichi
    • ¥5,900,000~¥7,200,000

    Since its founding, it has expanded its business in multiple fields such as electronic components, semiconductor-related products, and LED lighting, with its unique ceramic material technology at its core. In particular, we have one of the top market shares in ceramic substrates with high thermal conductivity in the world, and we have achieved stable business growth against the backdrop of growth in the AI data center and electric vehicle markets. Leveraging our manufacturing technology and quality assurance system, which are difficult for competitors to replicate, we continue to provide differentiated products to the global market.

    We are also focusing on the ease of working for our employees, and have established a free time system, an employee dormitory system, and a stock ownership association. In recent years, it has been ranked high in the ranking of listed companies and is attracting attention as a company with "high hourly wages × less overtime". It is a company with a stable management foundation and technological capabilities, and a work environment that allows for long-term career development.

    As internal and external public relations work, you will contribute to the improvement of corporate brand value through your work.

    Details.

  • PR – Motorcycle business|Public Relations Officer for the Motorcycle Business

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Media, Ad, PR
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide joy to more people 10 years from now, 20 years from now, and beyond, we have been and will continue to take on the challenge of creating new value that is not bound by existing frameworks so that customers around the world can be happy.
    The company, which has provided a variety of products loved by many customers based on its solid technical capabilities, is looking for colleagues to integrate with the ICT society and create new services.


    We will work with the company (management, other departments) to organize information and facts, compile them into official corporate documents, and consider and implement effective communication methods. In addition, we will efficiently disseminate accurate information to domestic and international audiences (media and stakeholders) to promote awareness among customers, shareholders, investors, business partners, etc.

    Details.

  • Sales Marketing and Planning

    • Logistics & Transportation, Transportation, Trafic
    • Sales, Sales Planning & Analysis, Business Development & Strategy, Brand Marketing, Research & Analysis, Account Manager (B2B)
    • Tokyo
    • ¥8,000,000~¥12,000,000

    This company, established in 2025, is a service provider in the mobility domain and is engaged in the business of helping companies manage the safety and operational efficiency of their vehicles.
    Under its management, the company operates its business based on billions of yen in capital, and was established with investments from several companies.
    Its main businesses include the planning, development, and operation of driving behavior analysis services aimed at reducing accident risks, and driving support systems that visualize and manage the driving conditions of work vehicles. Through these services, we aim to contribute to improving the safety and operational efficiency of companies that use vehicles.

    In order to further expand and deepen the foundation of collaboration with partner companies to date and accelerate introduction and sales via the channel, you will drive everything from planning and design to execution and improvement related to sales enhancement, etc. with companies that are our partners.

    Details.

  • Automotive After-Sales Manual Specialist

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Product Marketing, Planning, Parts & Accessories
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more and more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new value, not bound by existing frameworks, to satisfy our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technological capabilities, is looking for a colleague to fuse with the ICT society and create new services.


    As a representative of the after-sales service area, you will be responsible for sales preparation activities (planning and drafting of owners' manuals) for customers who use the products. As the person in charge of producing owner's manuals for four-wheeled products, you will be responsible for providing the best handling information for our customers in cooperation with a wide range of related departments, including the Research and Development Department.

    Details.

  • ASEAN Marketing Manager|ASEAN Marketing Manager

    • Manufacturer, Machinery, Equipment, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Other Overseas
    • ¥6,000,000~¥12,000,000

    We provide Saas services to solve direct problems in the manufacturing industry, which accounts for approximately 20% of Japanese industry.
    We have already succeeded in raising approximately 30 billion yen in funding, and are currently a rapidly growing company.
    It has already succeeded in raising approximately 30 billion yen in funding and is currently growing rapidly.


    The company is looking for a marketing-driven leader to lead the development of new Asian markets, with a focus on Japanese manufacturing companies, throughout Southeast Asia, with Thailand (Bangkok) as the hub. You will not be expected to develop existing successful patterns horizontally, but to understand the market from scratch and create GTM through a trial-and-error process.

    Details.

  • Sr. PdM/CPO [Product Planning Division]|Candidate for Sr.

    • IT, Software platform
    • IT, Product manager (Web/Application), Business planning・Business management, Product Marketing, Planning
    • Fukuoka, Tokyo, Osaka
    • ¥8,000,000~¥13,000,000

    We are a company that works to solve the social issues facing the logistics industry. Business-to-business logistics in particular is extremely complex, with diverse stakeholders and structural dynamics. Until now, operations at each site have evolved individually, and we are developing SaaS-type applications that redefine and support these operations through digital transformation (DX).

    Our main services include solutions related to logistics processes, such as truck reservation acceptance, dynamics management, vehicle dispatch ordering and management, and production, sales, and inventory management, to support the optimization of business-to-business logistics.
    All of these services are built on a common infrastructure, which also stores big data related to logistics. With this common platform, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry, avoiding inefficiencies caused by individual optimization.

    Currently, a large number of companies and logistics providers, mainly in the daily necessities and food industries, have introduced the service, with approximately 27,000 offices nationwide and over 700,000 drivers using the service.


    This is a product manager position where you will quickly and massively solve the problems of business-to-business logistics, a market 10 times larger than that of Last One Mile.

    Details.

  • Safety Intelligence Data Analyst|Safety Strategy Data Analyst (Directly under COO Office)

    • Manufacturer, Manufacturer-Automotive, Micromobility, Software platform, Transportation, Trafic
    • IT, Data Analyst, Research & Analysis
    • Tokyo
    • ¥7,000,000~¥12,000,000

    A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
    The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
    The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
    We are developing a sustainable mobility service that reduces environmental impact and includes solving urban transportation issues as well as rural transportation issues.

    You will lead the planning and execution of data-driven safety measures directly under the COO's office. You will be responsible for quantitatively visualizing and improving safety while collaborating with all internal teams, including product, operations, and external relations. The mission is to integrate and analyze a wide variety of information, including accident data, driving data, and customer data, to build intelligence to support decision-making on safety strategies.

    Details.

  • Corporate Planning/Government Relations

    • Manufacturer, Aerospace & Robotics
    • Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Media, Ad, PR
    • Tokyo
    • ¥7,040,000~¥10,030,000

    A Japanese space transportation systems developer and provider of innovative space infrastructure technologies such as rockets and satellites.
    We contribute to the development of the space industry by developing world-class, highly reliable products using our cutting-edge design capabilities and spirit of challenge.
    We are a company that values a culture in which each employee thinks and acts independently and promotes a highly flexible work style.

    This position will provide discretionary management strategy and government liaison work in collaboration with management and group leaders.

    Details.

  • Marketing|Marketing (brand marketing and project management)

    • Manufacturer, Manufacturer-Automotive, Micromobility, Transportation, Trafic, Software platform
    • Marketing, Event, Promotion, Brand Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥7,000,000~¥10,000,000

    A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
    Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
    Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
    We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

    In marketing operations, you will be responsible for planning, project management and implementation of various brand actions.

    Details.

  • Public Relations/IR/Corporate Planning

    • Legal, IR,Marketing, Media, Ad, PR
    • Tokyo
    • ¥5,300,000~¥7,800,000

    We are a prime listed trading company that handles electronic components for the world's top-class Korean semiconductor manufacturers.

    It is a manufacturer-affiliated trading company that sells semiconductors and electronic components to manufacturers in Japan and overseas, and is still expanding its business nearly 30 years after its establishment, strengthening its function as a "solution provider" that stands between suppliers and customers and provides consistent service functions from product design and development to implementation. The company is strengthening its function as a "solution provider" that stands between suppliers and customers and provides integrated service functions from product design/development to implementation.
    We are aiming to further expand our business by expanding and deepening our server, storage, and in-vehicle businesses and aggressively launching new businesses, and we are looking for people who can work with us as part of this expansion.

    Details.

  • Space Life Science Experiment Coordinator

    • Manufacturer, Aerospace & Robotics
    • Other, Other, Research & Development, Research & Analysis, Account Manager (B2B)
    • Tokyo
    • ¥5,000,000~¥7,000,000

    The company is a startup in the growth phase as a cutting-edge technology company from Japan, and is challenging new possibilities in space development. The company aims to develop innovative technologies for on-orbit services and the construction of next-generation space infrastructure, and to deliver value that cannot be realized on the ground to a variety of industries. In the rapidly globalizing space business, the company's mission is to create new usage models while strengthening cooperation with research institutions, companies, and governments, and to transform space into a more familiar field.
    For those who want to be exposed to cutting-edge technology and engage in future-oriented projects in a fast-paced environment, the company provides an environment full of challenges and opportunities for growth. As a colleague who will shape the next generation of the space industry together, we welcome people with diverse backgrounds.

    To promote the use of the demonstration and recovery platform in low Earth orbit, this position is responsible for developing researchers who will conduct life science-related experiments and demonstrations in space and coordinating technical interfaces. In particular, communication with researchers and engineers in fields such as drug discovery and regenerative medicine, where space environment utilization is expected.

    Details.

  • Data Scientist (for Four-Wheel Business)|Data Scientist (for Four-Wheel Business)

    • Manufacturer, Manufacturer-Automotive
    • IT, Data Analyst, Research & Analysis
    • Tokyo
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    We forecast sales volume and production risk in the four-wheel business using a variety of internal and external data and advanced analytical techniques.
    This position supports strategic lineup decisions and mid- to long-term decision-making by addressing the risk of fluctuations due to supply-demand balance and environmental factors.

    Details.

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