Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Growth Marketing Lead

    • IT, Software platform, Transportation, Trafic
    • Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥9,000,000~

    It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
    Utilizing its proprietary apps and platforms, the company offers a variety of services, primarily cab dispatch services.
    is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a variety of other companies.

    The Growth Planning Group is responsible for the development of growth strategies and execution of a series of measures to resolve issues related to our cab app business for the toC market, from both a product growth and marketing communication perspective.
    The Growth Planning Group, to which you will be assigned, does not simply lead specific functions or measures, but plans and executes a variety of measures to solve issues based on the overall business strategy and policies of the app. For example, we use a cross-functional style to promote the planning and development of loyalty programs, mass marketing to promote them, and CRM.
    In this environment, we are looking for someone who can lead the entire process from problem identification to strategy development and execution, including proposal of product improvements, development of user communication strategies, planning, design, and implementation of online and offline promotion measures, and user surveys and analysis.
    This is an important role that will contribute to solving social issues such as transportation problems from a product perspective, while working closely with other departments such as management, UX and technical departments, as well as external partners.

    Details.

  • Planning Promotion Lead|Planning and Promotion of Transportation Infrastructure

    • Manufacturer, Manufacturer-Automotive, Micromobility, Software platform, Transportation, Trafic
    • Executive Management, Business planning・Business management, Event, Promotion, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,000,000~¥8,000,000

    A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
    Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
    Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
    We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

    This position is responsible for a wide range of activities related to traffic safety, from planning and implementation of measures to educational activities and data analysis.

    Details.

  • Public Relations (Corporate Communications Department)

    • OTHERS, Real Estate, Parking, Transportation, Trafic
    • Marketing, Event, Promotion, Media, Ad, PR
    • Tokyo
    • ¥5,500,000~¥7,000,000

    As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. Furthermore, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people and cities, and developing various businesses such as car rentals and related financial services.
    In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.

    You will be in charge of public relations for our services (parking, car sharing, car rental, etc.), which boast the largest market share in the industry, as well as various initiatives.
    In the mobility industry, which is said to undergo a major transformation once every 100 years, we boast an overwhelming market share in the areas of parking and car sharing and have grown as a transportation infrastructure company while leading the industry and services. We have grown as a transportation infrastructure company while leading the industry and its services.
    As the industry's top public relations manager, you will be responsible for everything from planning to promoting PR for society.

    Details.

  • Business Development

    • IT, Software platform
    • Sales, Area・Regional Sales, Event, Promotion, Business Development & Strategy, Account Manager (B2B)
    • Tokyo
    • ¥6,000,000~¥10,000,000

    We operate a “vehicle-seeking and cargo-seeking matching platform” specialized for the transportation industry, providing a mechanism to smoothly connect shippers and transportation companies and promoting business reform through the power of digital.
    The system, which has supported transportation companies since its inception, is already one of the largest systems in Japan, but there is still room for expansion, and you can be involved in work that can have an impact on society by helping to improve operational efficiency and vacancy rates.

    As Business Development, you will be responsible for growing the business.
    A wide range of work assignments can be expected depending on your experience and ambitions.

    Details.

  • Area Marketing Sales

    • OTHERS, Real Estate, Parking, Transportation, Trafic
    • Sales, Area・Regional Sales, Product Marketing, Planning, Brand Marketing, Media, Ad, PR, Account Manager (B2B)
    • Tokyo
    • ¥5,000,000~¥6,500,000

    As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. In addition, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people to the city, and developing various businesses such as car rental and related financial services.
    In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.

    You will be in charge of sales to restaurants and retailers in order to expand the number of merchants of credit card payment services for stores.

    Details.

  • Marketing|Marketing

    • Manufacturer, Machinery, Equipment, Software platform
    • Sales, Sales Operations, Sales Planning & Analysis, Area・Regional Sales, Product Marketing, Planning, Business Development & Strategy, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo, Osaka
    • ¥5,000,000~¥8,000,000

    We provide Saas services to solve direct problems in the manufacturing industry, which accounts for approximately 20% of Japanese industry.
    We have already succeeded in raising approximately 30 billion yen in funding, and are currently a rapidly growing company.
    It is a company that is working daily to create a "new system" that will change the conventional wisdom of the industry in order to maximize the inherent capabilities of all people involved in "manufacturing.


    As the owner of marketing initiatives, you will lead the execution and improvement of initiatives to achieve goals.

    Details.

  • PR Manager

    • Distribution & Retail
    • Marketing, Media, Ad, PR
    • Tokyo
    • ¥6,000,000~¥8,000,000

    We are engaged in a wide variety of automobile-related businesses, including the operation of a corporate car rental business, operation of authorized dealerships throughout Japan, and vehicle sales business.
    By communicating with customers to understand their needs and respecting the autonomy of employees, we aim to be "a company where employees share the company's direction and work together to achieve customer satisfaction.

    We are engaged in a wide range of automotive-related businesses, including the operation of a rental car service for corporations, the operation of
    Through communication with our customers, we identify their needs, and by respecting the Through communication with our customers, we identify their needs, and by respecting the autonomy of our employees, we aim to be a company where employees empathize with the company's direction and work together to achieve customer satisfaction.

    This role is for someone who shares our philosophy of "Connecting People and Happiness with Mobility" and wants to work as a PR person to deliver that message to the world.

    As a PR person, the message you send out becomes the face of the company and can have a significant impact on the world.
    Let's grow together by using public relations strategies to communicate our efforts and innovations to as many people as possible.

    We are looking for someone who resonates with our philosophy of "connecting people and happiness through mobility" and wants to play an active role as a
    The messages you communicate as part of PR will become the face of the company and can have a significant impact on society.
    Let's work together to grow by using public relations strategies to share our initiatives and The messages you communicate as part of PR will become the face of the company and can have a significant impact on society.

    Details.

  • Senior Digital Payment Service Manager

    • Financial Services
    • IT, Program・Project Management, Product Marketing, Planning, Business Development & Strategy
    • Tokyo
    • ¥7,100,000~¥11,000,000

    This Japanese company is a leading provider in the Japanese financial services industry, offering a wide range of financial products to its customers and dealers, including auto loans, leasing, and insurance. Playing a key role through customized financing solutions to support auto sales and improve customer mobility, the company operates in more than 40 countries and territories, and its finance business continues to grow globally as sales volumes increase. With a focus on innovation and reliability, the company is transforming itself into a mobility services company and is actively pursuing new business ventures to strengthen its brand and contribute to the growth of the automotive industry.

    This company in Japan is a leading financial services provider in Japan offering a range of products including automobile loans, leases, and insurance, to customers and dealers. The company plays a pivotal role in supporting automotive sales and enhancing customer mobility with tailored financing solutions. Operating in over 40 countries and regions, the company's financial business continues to expand as sales volumes grow globally. Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business ventures to further strengthen its brand and contribute to the growth of the automotive industry.

    In this position you will work on strategy planning to enhance the product value of the company's digital payment app, as well as system planning and alliance promotion.
    We are in a phase where we aim to solidify user and group value through more multifaceted challenges.
    You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business We are in a phase where we aim to solidify user and group value through more multifaceted challenges. You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business growth strategies.

    [Job Details]
    Rather than only the following instructions, we expect you to proactively think about what needs to be done to enhance product value, and take
    The team operates in a scrum and agile style, deciding roles and responsibilities flexibly. The team operates in a scrum and agile style, deciding roles and responsibilities flexibly.

    [Special Notes]

    Career Path:
    The company covers existing fields such as auto sales finance, and new business fields like personal mobility services, payment solutions, and blockchain.
    This role is expected to begin in the new business domain, but as a general career-track employee, you may also later engage in areas like management of existing businesses or overseas business planning (which could involve a transfer to Nagoya).

    Team Culture and Work Style:
    ・ Although it's a finance company in the auto sector, the organization is not rigid.
    ・ Many members come from major web-based
    ・ Many members come from major web-based companies, and the team values autonomy and diversity.
    ・ The environment is stable compared to startups but aims for dynamic growth. ・ We seek individuals who are curious, proactive, and motivated for self-development. We seek individuals who are curious, proactive, and motivated for self-development.

    Details.

  • Sales Analyst (Tokyo)

    • Manufacturer, Electrical & Electronic
    • IT, Data Analyst, Sales Planning & Analysis, Research & Analysis
    • Tokyo
    • ¥5,000,000~¥8,000,000

    Their experienced team specializes in designing, producing, and selling components, integrated systems, modules, and services to automakers and the aftermarket. With more than 100,000 employees across more than 30 countries, the With more than 100,000 employees across more than 30 countries, the company operates almost 200 plants, 20 research centers, 39 development centers with reported sales of €19.1 billion.

    The company offers a broad range of smart sensors and features that enhance vehicle safety and comfort, including automated parking systems and advanced driving assistance technologies.

    This role involves driving business transformation through advanced data analysis and supporting cross-functional data utilization initiatives. The successful candidate will help improve existing database structures, expand data management systems, and integrate financial metrics into strategic insights. You will also explore new technologies and conduct PoC verifications to support innovation and provide actionable feedback to technical teams. technical teams.

    Details.

  • Marketing for Semiconductor Products

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo, Aichi, Osaka
    • ¥5,000,000~¥8,600,000

    We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
    We purchase products mainly from overseas manufacturers and sell them to
    ・Semiconductors to major Japanese electronics manufacturers
    ・Electronic application equipment to government offices and universities
    .
    The company has agency agreements with many major overseas semiconductor manufacturers and has the strength to provide total solutions to its customers.

    This position will be responsible for product marketing of semiconductor products handled by the company, mainly overseas products.
    This is a great opportunity to work in a top electronics trading company where you can gain a wide range of business experience.

    Details.

  • Sales, Marketing and FAE for Semiconductor equipment

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, FAE, Account Manager (B2B), Media, Ad, PR
    • Tokyo, Aichi, Osaka
    • ¥5,300,000~¥7,300,000

    We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
    We purchase products mainly from overseas manufacturers and sell them to
    ・Semiconductors to major Japanese electronics manufacturers
    ・Electronic application equipment to government offices and universities
    .
    We have agency agreements with many major overseas semiconductor manufacturers and have the strength to provide total solutions to our customers.

    This position is responsible for providing general support from product proposal to sales of semiconductor equipment and inspection equipment.

    Details.

  • Project Manager

    • Manufacturer, Automotive Parts
    • Electronics, Research & Development, Product Marketing, Planning, Program・Project Management, Program・Project Management, Account Manager (B2B)
    • Kanagawa
    • ¥8,000,000~¥10,000,000

    The company is a subsidiary of a global leader in the design and manufacturing of innovative electronic solutions. It specializes in connectors, interconnect systems, and other electronic components used across various industries, including automotive, telecommunications, industrial, medical, and consumer electronics. The focus is on providing high-quality products and advanced technologies to meet the evolving needs of the local market. Committed to sustainability, the company prioritizes environmentally-friendly practices in its manufacturing processes. Known for its technical expertise, strong local presence, and collaborative approach, the company works closely with customers to drive product innovation and Committed to sustainability, the company priorizes environmentally-friendly practices in its manufacturing processes.

    The Project Management role is essential for ensuring business success by meeting customer needs, achieving financial goals, and improving cost, quality, and delivery. It focuses on managing new product development, coordinating with teams across product management and sales, and driving projects to completion on schedule. By aligning with customer and market requirements, it supports long-term growth and competitiveness.

    Details.

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