Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Lead Marketing

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥10,000,000~¥11,500,000

    Founded in 1989, it is a subsidiary of a world-renowned U.S.-based motorcycle manufacturer. In Japan, the company boasts the top market share among imported motorcycle brands and focuses on customer orientation and dealer satisfaction. Aiming to provide superior products and services, our goal is to become a trusted partner as a lifestyle brand.

    This company is a subsidiary of a world-renowned motorcycle manufacturer based in the USA, with a long history dating back to 1989. As the number one imported motorcycle brand in Japan, the company places strong emphasis on customer focus and dealer satisfaction, striving to deliver exceptional products and services. Their goal is to be a trusted partner as a lifestyle brand.

    The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer experience. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement.

    In his role you will collaborate closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members.

    Details.

  • Public Relations/IR/Corporate Planning

    • Legal, IR,Marketing, Media, Ad, PR
    • Tokyo
    • ¥5,300,000~¥7,800,000

    We are a prime listed trading company that handles electronic components for the world's top-class Korean semiconductor manufacturers.

    It is a manufacturer-affiliated trading company that sells semiconductors and electronic components to manufacturers in Japan and overseas, and is still expanding its business nearly 30 years after its establishment, strengthening its function as a "solution provider" that stands between suppliers and customers and provides consistent service functions from product design and development to implementation. The company is strengthening its function as a "solution provider" that stands between suppliers and customers and provides integrated service functions from product design/development to implementation.
    We are aiming to further expand our business by expanding and deepening our server, storage, and in-vehicle businesses and aggressively launching new businesses, and we are looking for people who can work with us as part of this expansion.

    Details.

  • Space Life Science Experiment Coordinator

    • Manufacturer, Aerospace & Robotics
    • Other, Other, Research & Development, Research & Analysis, Account Manager (B2B)
    • Tokyo
    • ¥5,000,000~¥7,000,000

    The company is a startup in the growth phase as a cutting-edge technology company from Japan, and is challenging new possibilities in space development. The company aims to develop innovative technologies for on-orbit services and the construction of next-generation space infrastructure, and to deliver value that cannot be realized on the ground to a variety of industries. In the rapidly globalizing space business, the company's mission is to create new usage models while strengthening cooperation with research institutions, companies, and governments, and to transform space into a more familiar field.
    For those who want to be exposed to cutting-edge technology and engage in future-oriented projects in a fast-paced environment, the company provides an environment full of challenges and opportunities for growth. As a colleague who will shape the next generation of the space industry together, we welcome people with diverse backgrounds.

    To promote the use of the demonstration and recovery platform in low Earth orbit, this position is responsible for developing researchers who will conduct life science-related experiments and demonstrations in space and coordinating technical interfaces. In particular, communication with researchers and engineers in fields such as drug discovery and regenerative medicine, where space environment utilization is expected.

    Details.

  • Data Scientist (for Four-Wheel Business)|Data Scientist (for Four-Wheel Business)

    • Manufacturer, Manufacturer-Automotive
    • IT, Data Analyst, Research & Analysis
    • Tokyo
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    We forecast sales volume and production risk in the four-wheel business using a variety of internal and external data and advanced analytical techniques.
    This position supports strategic lineup decisions and mid- to long-term decision-making by addressing the risk of fluctuations due to supply-demand balance and environmental factors.

    Details.

  • External Relations Lead - ADAS System

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Research & Analysis, Media, Ad, PR
    • Tochigi
    • ¥6,600,000~¥9,600,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    You will be responsible for liaison work in the development of driver assistance systems, automated driving systems, and parking assistance systems.

    Details.

  • AI/ML Engineer - Automotive Demand Forecasting and System Development (U.S. Market)|ML/AI Engineer - Four-Wheeled Vehicle Demand Forecasting Analysis and System Development (U.S. Market)

    • Manufacturer, Manufacturer-Automotive
    • IT, Other (Localization, QA), Data Analyst, SE(Web, OPEN), Research & Analysis
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    In light of overseas political and economic trends, supply and demand forecasting is becoming increasingly important, and as we organically combine all types of data from sales, production, and procurement to develop unique demand forecasting and supply optimization solutions at high speed and in an agile manner, we will accelerate data analysis in demand forecasting by using machine learning and generative AI. You will be responsible for accelerating data analysis in demand forecasting using machine learning and generative AI.

    Details.

  • Event Strategy Planning/Promotion Specialist | Event Strategy Planning and Management Specialist

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis
    • Tokyo
    • ¥6,000,000~¥12,000,000

    This company aims to provide new mobility solutions by leveraging expertise from both the automotive and electronics industries. electrification, connected technologies, autonomous driving, and the integration of entertainment, it strives to lead the next-generation luxury car market.

    Since its establishment, the company has pursued technological innovation and the enhancement of customer experiences, delivering unique services and products globally. Through the development of high-performance EVs, it also contributes to reducing environmental impact and achieving a sustainable society.

    The candidate will be responsible for planning Japan marketing plans and event planning and experience design, execution management, permanent base PDCA, and planning and execution of other measures to expand brand awareness, arouse interest, acquire and expand the fan base, and increase sales prospects.

    Details.

  • Transportation Strategies Planning and Promotion (Osaka)

    • IT, Software platform, Transportation, Trafic
    • Executive Management, Management Planning・Corporate strategy, Business Development & Strategy, Brand Marketing
    • Osaka
    • ¥8,000,000~¥12,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
    Utilizing its proprietary apps and platforms, the company offers a variety of services, mainly cab dispatch services.
    It is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a variety of companies.

    Facing the actual conditions and transportation issues that differ from region to region, the company will take on the challenge of realizing sustainable regional transportation while combining solutions such as DXing cabs that can be provided, support team schemes, Japanese version of ride-sharing, public ride-sharing, and carpooling.

    Details.

  • Sales and Marketing (Electronic Devices)

    • Manufacturer, Semiconductor, Trading
    • Electronics, Sales・Service Engineer, Product Marketing, Planning, FAE
    • Tokyo, Aichi
    • ¥5,800,000~¥8,900,000

    Hardware BusinessWe are a general electronics trading company that provides automotive parts manufacturers with a series of solutions for all kinds of electronic device products, including semiconductors and printed circuit boards, from planning, design and development to manufacturing, logistics, and quality control. We handle semiconductors and electronic components in a major general trading company group.
    Since we are under the watchful eye of major companies, we have contracts with 9 major companies and can be involved in major projects.
    We also have a support system that utilizes new technologies and partner networks in areas such as electrification, automated driving/ADAS, next-generation cockpits, and connectivity.
    We are developing a wide range of businesses that go beyond the traditional trading company function of purchasing and selling products.


    Details.

  • Hardware technology planning for next-generation large-scale integrated ECUs

    • Manufacturer, Electrical & Electronic
    • Executive Management, Business planning・Business management, Research & Development, Product Marketing, Planning, Product Engineer (Hard/soft), Research & Analysis
    • Aichi
    • ¥5,500,000~¥13,300,000

    The company boasts the No. 1 market share in Japan in the automotive components industry in the areas of thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems.
    We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].

    You will be responsible for creating and planning new added value for the next generation of large scale integrated ECUs and the differentiating technologies that will make this possible.

    Details.

  • Marketing Planner |Corporate Event & Experience Marketing Planner

    • Consulting & Professional Services, Consulting
    • HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
    • Tokyo
    • ¥7,000,000~¥11,000,000

    A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.

    You will be responsible for the strategic planning and execution of internal events aimed at improving employee engagement and fostering corporate culture, as well as external events aimed at expanding brand awareness, acquiring leads, and achieving business goals.
    This is a key role in maximizing corporate value through strategic and creative events in collaboration with internal and external stakeholders.

    Details.

  • General Manager, Planning and Management Department, Marketing Division

    • Manufacturer, Automotive Parts
    • Executive Management, Business planning・Business management, Product Marketing, Planning, Brand Marketing
    • Tokyo
    • ¥10,500,000~¥16,500,000

    We provide innovative solutions to meet the diverse needs of society and customers. In particular, the Design & Marketing Division, with "customer-driven business activities" at its core, promotes the creation of brands and cultures, the development of new markets and businesses, and the maximization of existing businesses, while also enhancing the competitiveness of the entire company by strengthening UX design and modernizing marketing. In addition, the Planning & Operations Management Department's Planning & Management Division is responsible for leading cross-company transformation projects and organizational reforms by continuously optimizing people, processes, and technology. By introducing diverse career support systems and flexible work styles that respond to the global business environment, the company has established a system that allows each employee to contribute to solving social issues while growing as an individual.

    As the General Manager of the Planning & Operations Management Department, Planning & Administration Division, you will lead customer-driven business activities.

    Details.

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