Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Senior Digital Payment Service Manager

    • Financial Services
    • IT, Program・Project Management, Product Marketing, Planning, Business Development & Strategy
    • Tokyo
    • ¥7,100,000~¥11,000,000

    This Japanese company is a leading provider in the Japanese financial services industry, offering a wide range of financial products to its customers and dealers, including auto loans, leasing, and insurance. Playing a key role through customized financing solutions to support auto sales and improve customer mobility, the company operates in more than 40 countries and territories, and its finance business continues to grow globally as sales volumes increase. With a focus on innovation and reliability, the company is transforming itself into a mobility services company and is actively pursuing new business ventures to strengthen its brand and contribute to the growth of the automotive industry.

    This company in Japan is a leading financial services provider in Japan offering a range of products including automobile loans, leases, and insurance, to customers and dealers. The company plays a pivotal role in supporting automotive sales and enhancing customer mobility with tailored financing solutions. Operating in over 40 countries and regions, the company's financial business continues to expand as sales volumes grow globally. Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business ventures to further strengthen its brand and contribute to the growth of the automotive industry.

    In this position you will work on strategy planning to enhance the product value of the company's digital payment app, as well as system planning and alliance promotion.
    We are in a phase where we aim to solidify user and group value through more multifaceted challenges.
    You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business We are in a phase where we aim to solidify user and group value through more multifaceted challenges. You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business growth strategies.

    [Job Details]
    Rather than only the following instructions, we expect you to proactively think about what needs to be done to enhance product value, and take
    The team operates in a scrum and agile style, deciding roles and responsibilities flexibly. The team operates in a scrum and agile style, deciding roles and responsibilities flexibly.

    [Special Notes]

    Career Path:
    The company covers existing fields such as auto sales finance, and new business fields like personal mobility services, payment solutions, and blockchain.
    This role is expected to begin in the new business domain, but as a general career-track employee, you may also later engage in areas like management of existing businesses or overseas business planning (which could involve a transfer to Nagoya).

    Team Culture and Work Style:
    ・ Although it's a finance company in the auto sector, the organization is not rigid.
    ・ Many members come from major web-based
    ・ Many members come from major web-based companies, and the team values autonomy and diversity.
    ・ The environment is stable compared to startups but aims for dynamic growth. ・ We seek individuals who are curious, proactive, and motivated for self-development. We seek individuals who are curious, proactive, and motivated for self-development.

    Details.

  • Sales & Marketing Promotion Planning

    • Financial Services
    • Sales, Sales Planning & Analysis, Event, Promotion, Brand Marketing, Research & Analysis
    • Tokyo
    • ¥5,000,000~¥11,000,000

    Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financing solutions. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.

    This position will work with importers to plan and execute sales promotion strategies and utilize financial products to promote sales and increase brand loyalty. This position will develop and implement campaigns, create promotional tools, and analyze results. They will also be involved in product development, dealer training, and sales process optimization. Working closely with internal teams and external partners, you will ensure smooth operations and contribute to the company's market share growth.

    In this position, you will plan and execute sales promotion strategies in collaboration with importers, using financial products to enhance sales and brand loyalty. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. You'll work closely with both internal teams and external partners, ensuring smooth operations and contributing to the growth of the company's market share.

    Details.

  • Marketing for Semiconductor Products

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo, Aichi, Osaka
    • ¥5,000,000~¥8,600,000

    We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
    We purchase products mainly from overseas manufacturers and sell them to
    ・Semiconductors to major Japanese electronics manufacturers
    ・Electronic application equipment to government offices and universities
    .
    The company has agency agreements with many major overseas semiconductor manufacturers and has the strength to provide total solutions to its customers.

    This position will be responsible for product marketing of semiconductor products handled by the company, mainly overseas products.
    This is a great opportunity to work in a top electronics trading company where you can gain a wide range of business experience.

    Details.

  • Planning/strategic planning of power semiconductor devices for electric vehicles

    • Manufacturer, Automotive Parts
    • Executive Management, Business planning・Business management, Product Marketing, Planning
    • Aichi
    • ¥8,000,000~¥14,000,000

    The company boasts the No. 1 market share in Japan in the automotive components industry in the areas of thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems.
    We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].



    The Element Strategy Office is in charge of sales expansion strategies for Si and SiC power semiconductor devices.

    Details.

  • Sales, Marketing and FAE for Semiconductor equipment

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, FAE, Account Manager (B2B), Media, Ad, PR
    • Tokyo, Aichi, Osaka
    • ¥5,300,000~¥7,300,000

    We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
    We purchase products mainly from overseas manufacturers and sell them to
    ・Semiconductors to major Japanese electronics manufacturers
    ・Electronic application equipment to government offices and universities
    .
    We have agency agreements with many major overseas semiconductor manufacturers and have the strength to provide total solutions to our customers.

    This position is responsible for providing general support from product proposal to sales of semiconductor equipment and inspection equipment.

    Details.

  • Project Manager

    • Manufacturer, Automotive Parts
    • Electronics, Research & Development, Product Marketing, Planning, Program・Project Management, Program・Project Management, Account Manager (B2B)
    • Kanagawa
    • ¥8,000,000~¥10,000,000

    The company is a subsidiary of a global leader in the design and manufacturing of innovative electronic solutions. It specializes in connectors, interconnect systems, and other electronic components used across various industries, including automotive, telecommunications, industrial, medical, and consumer electronics. The focus is on providing high-quality products and advanced technologies to meet the evolving needs of the local market. Committed to sustainability, the company prioritizes environmentally-friendly practices in its manufacturing processes. Known for its technical expertise, strong local presence, and collaborative approach, the company works closely with customers to drive product innovation and Committed to sustainability, the company priorizes environmentally-friendly practices in its manufacturing processes.

    The Project Management role is essential for ensuring business success by meeting customer needs, achieving financial goals, and improving cost, quality, and delivery. It focuses on managing new product development, coordinating with teams across product management and sales, and driving projects to completion on schedule. By aligning with customer and market requirements, it supports long-term growth and competitiveness.

    Details.

  • Luxury Car Marketing Specialist

    • Distribution & Retail
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
    • Kanagawa
    • ¥6,000,000~¥8,000,000

    A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

    Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.

    You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.





    Details.

  • Semiconductor Machinery Sales & Marketing

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Account Manager (B2B)
    • Kanagawa
    • ¥5,000,000~¥8,000,000

    European supplier of equipment and process solutions for the semiconductor, nano and microsystems technology and related markets with headquarters in

    ◇World's most advanced photomask processing platform with more than 80% market share. Despite its small size, the company has gained worldwide recognition and recorded record sales in the Corona Disaster.
    We offer a wide range of solutions for every step related to the performance of wafer processing and photomask cleaning equipment.
    Comprehensive wafer processing is highly evaluated by customers in the semiconductor industry and related markets such as MEMS and LED.

    Details.

  • Public Relations and Marketer (MaaS Domain)

    • IT, Software platform
    • Marketing, Event, Promotion, Media, Ad, PR
    • Tokyo
    • ¥4,000,000~¥10,000,000

    A tech company that provides mobility solutions to help solve urban transportation issues and revitalize local communities.

    The candidate will be responsible for expanding sales of MaaS-related products, corporate branding, public relations activities, and marketing operations to acquire customers. The successful candidate will be responsible for all aspects of marketing operations, from strategic planning to execution of measures. This position is responsible for maximizing the value of products and services and spreading them throughout the world.

    Details.

  • Marketing

    • IT, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,000,000~¥9,000,000

    A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
    Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
    Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
    We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

    As our goal is to become a social infrastructure, the Marketing Department plays a very important role and is an indispensable position for the growth of our business.
    This is a very challenging position in which you will be entrusted with the branding of our company, which involves not only users but also companies, local governments, and other stakeholders.

    Details.

  • Digital Marketing Manager

    • Energy & Infrastructure, Energy
    • Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,300,000~¥6,400,000

    The company is engaged in a variety of businesses centered on automobile mobility, parking, car sharing, car rental, and related financial services. The company was founded in Japan and currently operates overseas in seven countries, including the United Kingdom, Australia, and New Zealand.

    You will be responsible for digital marketing across all services in multiple business areas, including parking and car sharing. Each business has grown independently, but in recent years we have focused on integrating services (making them seamless). In order to be involved across departments, you will aim to plan and execute customer communication measures across multiple services, not limited to specific services.

    Details.

  • Marketing Manager

    • IT, Software platform
    • Marketing, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥6,000,000~¥9,000,000

    A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
    The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
    The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
    We are developing a sustainable mobility service that reduces environmental impact and solves urban transportation issues as well as rural transportation issues.

    Marketing Department is a team that is solely responsible for the growth of the fast-growing business.
    We are responsible for the overall marketing planning and execution, including strategy design, Mass area such as TVCM and OOH, acquisition, CRM, etc., in order to reach more new users and to ensure the continuous use of our services.

    The position we are looking for requires strong leadership and execution skills to realize
    strategies, including a deep understanding of the service and the electric micromobility market, commitment to
    business goals, and the ability to drive the planning and execution of promotions.
    At the same time, a sense of balance with gaining public trust will also be important.

    Details.

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