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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Insight Analyst/Planner
- Energy & Infrastructure, Energy
- Executive Management, Business planning・Business management, Data Analyst, Research & Analysis
- Tokyo
- ¥7,500,000~¥14,000,000
We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.
This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.
As an insight analyst, you will grasp changes in society, the environment, and technology from multiple perspectives, formulate hypotheses, design surveys, conduct actual research, extract insights, and report the research results, providing statistical support and verbalizing insights. You will also contribute to the creation of new business, product, and service concepts. -
Group Marketing Strategy & PR Director
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥10,000,000~¥14,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
As the Group's Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.
You will oversee the full scope of marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including: marketing strategy and execution, including
- Steering of branding: Corporate branding, employer branding, as well as brand specific marketing activities on the importer and retail levels
- Defining and executing the yearly marketing strategy, quarterly planning, and monthly operational marketing activities-including ATL/BTL campaigns, accurate budgeting, ROI tracking, and forecasting
- Creating content & system implementation with centered on digital and social media strategies
- Leading collaboration with premium and luxury OEMs and internal brand managers to ensure proper execution of marketing guidelines and to achieve sales , profit, and KPI targets across all business areas
- Ensuring CRM data accuracy and usage, enabling increased customer retention, lead generation, and conquest activities
- Aligning and implementing global best practices from the parent company, leading worldwide premium dealer group
- Defining internal and external communication guidelines, generating and coordinating content, and introducing relevant platforms and channels
- Managing vendor relationships and outsourcing levels, including the selection and oversight of external marketing agencies
- In addition to these core responsibilities, you will serve as the company's PR lead and corporate spokesperson, managing all external communications and media across digital and traditional platforms
- Collaborating closely with HR team to enhance employer branding and foster internal communication through various channels including internal SNS platform, corporate and recruitment websites, intranet, etc.
- This leadership role is both strategic and hands-on in a fast-changing, brand-focused company. practical decision-making, and strong teamwork across departments.
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Consultant/Senior Consultant/Manager/Sr.
- Consulting & Professional Services, Consulting
- Consulting, IT Consultant, Management Planning・Corporate strategy, Purchasing, Business planning・Business management, Logistics Operation, SCM, EC consultant, Management, Program・Project Management, Operational Consultant, Strategic Consultant, Financial Planning&Analysis,Cost Controller, Corporate Finance, Sales Operations, Treasury, Tax, Sales Planning & Analysis, Brand Marketing, Research & Analysis
- Tokyo
- ¥7,000,000~¥16,000,000
A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.
With deep expertise in specific industries and business domains, you will be in charge of consulting services to support clients in strengthening their competitiveness and promoting change.
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External Relations Coordinator
- Energy & Infrastructure, Energy
- Executive Management, Business planning・Business management, Business Development & Strategy, Account Manager (B2B), Media, Ad, PR
- Tokyo
- ¥10,000,000~¥12,000,000
We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.
This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.
This is a key position to understand management strategy, policies, perspicuity, and vision, and to accelerate problem solving by involving many stakeholders. -
Global PR & Communications (Global PR)
- Energy & Infrastructure, Energy
- Sales, International Sales, Media, Ad, PR
- Tokyo
- ¥11,000,000~¥18,000,000
We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.
This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.
∙ Global Expansion Leadership
└Our products are attracting attention from around the world as a technology that will revolutionize disaster response and infrastructure-deficient regions.
It has been highly acclaimed in overseas markets, including participation in COP28 and winning the "most prestigious" environmental award in history, the "Earthshot Award" established by Prince William of England.
It has the potential to spread the sustainable water cycle model throughout the world.
・Technologies of social significance
└Technologies that make water circulation more efficient and reduce waste water are key to overcoming climate change and water resource issues.
We are proud to be involved in a business of great social significance that supports the creation of a society in which people can enjoy "water freedom." We are in the growth phase of the business, from Series C to IPO, and we are confident that we will have many opportunities to gain a sense of fulfillment and satisfaction.
We believe in "high purity of human resources" to establish "serious play" and "an environment that encourages bold challenges" based on the idea of "responsibility and growth", as well as "personnel affairs that confront each individual's existence" based on "love for humanity" rather than uniform standards. We also place importance on creating an environment that "encourages bold challenges" based on the concept of "responsibility and growth," and on "personnel affairs that confront the existence of each individual" based on "love for humanity" rather than uniform standards for personnel evaluations. -
Growth Marketing Lead
- Logistics & Transportation, Transportation, Trafic, Software platform
- Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing
- Tokyo
- ¥9,000,000~
It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
Utilizing its proprietary apps and platforms, the company offers a variety of services, primarily cab dispatch services.
is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a variety of other companies.
The Growth Planning Group is responsible for the development of growth strategies and execution of a series of measures to resolve issues related to our cab app business for the toC market, from both a product growth and marketing communication perspective.
The Growth Planning Group, to which you will be assigned, does not simply lead specific functions or measures, but plans and executes a variety of measures to solve issues based on the overall business strategy and policies of the app. For example, we use a cross-functional style to promote the planning and development of loyalty programs, mass marketing to promote them, and CRM.
In this environment, we are looking for someone who can lead the entire process from problem identification to strategy development and execution, including proposal of product improvements, development of user communication strategies, planning, design, and implementation of online and offline promotion measures, and user surveys and analysis.
This is an important role that will contribute to solving social issues such as transportation problems from a product perspective, while working closely with other departments such as management, UX and technical departments, as well as external partners.
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Planning Promotion Lead|Planning and Promotion of Transportation Infrastructure
- Manufacturer, Manufacturer-Automotive, Micromobility, Transportation, Trafic, Software platform
- Executive Management, Business planning・Business management, Event, Promotion, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,000,000~¥8,000,000
A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.
This position is responsible for a wide range of activities related to traffic safety, from planning and implementation of measures to educational activities and data analysis. -
Public Relations (Corporate Communications Department)
- OTHERS, Real Estate, Parking, Transportation, Trafic
- Marketing, Event, Promotion, Media, Ad, PR
- Tokyo
- ¥5,500,000~¥7,000,000
As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. Furthermore, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people and cities, and developing various businesses such as car rentals and related financial services.
In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.
You will be in charge of public relations for our services (parking, car sharing, car rental, etc.), which boast the largest market share in the industry, as well as various initiatives.
In the mobility industry, which is said to undergo a major transformation once every 100 years, we boast an overwhelming market share in the areas of parking and car sharing and have grown as a transportation infrastructure company while leading the industry and services. We have grown as a transportation infrastructure company while leading the industry and its services.
As the industry's top public relations manager, you will be responsible for everything from planning to promoting PR for society. -
Business Development
- IT, Software platform
- Sales, Area・Regional Sales, Event, Promotion, Business Development & Strategy, Account Manager (B2B)
- Tokyo
- ¥6,000,000~¥10,000,000
We operate a “vehicle-seeking and cargo-seeking matching platform” specialized for the transportation industry, providing a mechanism to smoothly connect shippers and transportation companies and promoting business reform through the power of digital.
The system, which has supported transportation companies since its inception, is already one of the largest systems in Japan, but there is still room for expansion, and you can be involved in work that can have an impact on society by helping to improve operational efficiency and vacancy rates.
As Business Development, you will be responsible for growing the business.
A wide range of work assignments can be expected depending on your experience and ambitions.
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Area Marketing Sales
- OTHERS, Real Estate, Parking, Transportation, Trafic
- Sales, Area・Regional Sales, Product Marketing, Planning, Brand Marketing, Media, Ad, PR, Account Manager (B2B)
- Tokyo
- ¥5,000,000~¥6,500,000
As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. In addition, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people to the city, and developing various businesses such as car rental and related financial services.
In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.
You will be in charge of sales to restaurants and retailers in order to expand the number of merchants of credit card payment services for stores. -
PR Manager
- Distribution & Retail
- Marketing, Media, Ad, PR
- Tokyo
- ¥6,000,000~¥8,000,000
We are engaged in a wide variety of automobile-related businesses, including the operation of a corporate car rental business, operation of authorized dealerships throughout Japan, and vehicle sales business.
By communicating with customers to understand their needs and respecting the autonomy of employees, we aim to be "a company where employees share the company's direction and work together to achieve customer satisfaction.
This company is engaged in a wide range of automotive-related businesses, including the operation of a rental car service for corporations, the This company is engaged in a wide range of automotive-related businesses, including the operation of a rental car service for corporations, the operation of authorized dealerships nationwide, and vehicle sales.
Through communication with our customers, we identify their needs, and by Through communication with our customers, we identify their needs, and by respecting the autonomy of our employees, we aim to be a company where employees empathize with the company's direction and work together to achieve customer satisfaction.
This role is for someone who shares our philosophy of "Connecting People and Happiness with Mobility" and wants to work as a PR person to deliver that message to the world.
As a PR person, the message you send out becomes the face of the company and can have a significant impact on the world.
Let's grow together by using public relations strategies to communicate our efforts and innovations to as many people as possible.
We are looking for someone who resonates with our philosophy of "connecting people and happiness through mobility" and wants to play an active role as a
The messages you communicate as part of PR will become the face of the company and can have a significant impact on society.
Let's work together to grow by using public relations strategies to share our initiatives and The messages you communicate as part of PR will become the face of the company and can have a significant impact on society. -
Senior Digital Payment Service Manager
- Financial Services
- IT, Program・Project Management, Product Marketing, Planning, Business Development & Strategy
- Tokyo
- ¥7,100,000~¥11,000,000
This Japanese company is a leading provider in the Japanese financial services industry, offering a wide range of financial products to its customers and dealers, including auto loans, leasing, and insurance. Playing a key role through customized financing solutions to support auto sales and improve customer mobility, the company operates in more than 40 countries and territories, and its finance business continues to grow globally as sales volumes increase. With a focus on innovation and reliability, the company is transforming itself into a mobility services company and is actively pursuing new business ventures to strengthen its brand and contribute to the growth of the automotive industry.
This company in Japan is a leading financial services provider in Japan offering a range of products including automobile loans, leases, and insurance, to customers and dealers. The company plays a pivotal role in supporting automotive sales and enhancing customer mobility with tailored financing solutions. Operating in over 40 countries and regions, the company's financial business continues to expand as sales volumes grow globally. Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business ventures to further strengthen its brand and contribute to the growth of the automotive industry.
In this position you will work on strategy planning to enhance the product value of the company's digital payment app, as well as system planning and alliance promotion.
We are in a phase where we aim to solidify user and group value through more multifaceted challenges.
You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business We are in a phase where we aim to solidify user and group value through more multifaceted challenges. You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business growth strategies.
[Job Details]
Rather than only the following instructions, we expect you to proactively think about what needs to be done to enhance product value, and take
The team operates in a scrum and agile style, deciding roles and responsibilities flexibly. The team operates in a scrum and agile style, deciding roles and responsibilities flexibly.
[Special Notes]
Career Path:
The company covers existing fields such as auto sales finance, and new business fields like personal mobility services, payment solutions, and blockchain.
This role is expected to begin in the new business domain, but as a general career-track employee, you may also later engage in areas like management of existing businesses or overseas business planning (which could involve a transfer to Nagoya).
Team Culture and Work Style:
・ Although it's a finance company in the auto sector, the organization is not rigid.
・ Many members come from major web-based
・ Many members come from major web-based companies, and the team values autonomy and diversity.
・ The environment is stable compared to startups but aims for dynamic growth. ・ We seek individuals who are curious, proactive, and motivated for self-development. We seek individuals who are curious, proactive, and motivated for self-development.
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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