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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Brand Manager
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Kanagawa
- ¥8,000,000~¥13,000,000
The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.
We are preparing for the business announcement of a new car brand and the introduction of products in the future.
The brand manager will be responsible for the consistency of the new brand's ideology, worldview, and message, and will take on the role of nurturing the brand over the medium to long term. -
PR Staff | Public Relations
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Kanagawa
- ¥4,000,000~¥9,000,000
The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.
We are recruiting public relations staff to build a system to divide PR work into multiple specialized areas for full-scale business announcements and future product publicity. -
Product Specialist | Product Manager
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Kanagawa
- ¥4,000,000~¥9,000,000
The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.
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PR Manager | Public Relations Manager
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Kanagawa
- ¥8,000,000~¥13,000,000
The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.
We plan to announce our business as a new automobile brand in the Japanese market and launch products in the future.
In this position, you will integrate
PR areas with different characteristics (economics/GR/automotive products/specialized areas) and design and promote a PR system that functions as a team. -
Marketing Specialist | Marketing
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Kanagawa
- ¥4,000,000~¥9,000,000
The company is working on the development of new mobility, including electric vehicles. Currently, we are focusing on the research and development of new energy vehicles, and in the future, we will build a manufacturing and sales system for vehicles developed in-house, aiming to develop our business as a new automobile brand originating in Japan.
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Product Marketing Manager
- IT, Software platform
- Marketing, Product Marketing, Planning, Brand Marketing, Research & Analysis
- Tokyo, Aichi, Osaka
- ¥5,000,000~¥12,000,000
We provide SaaS services to directly solve problems in the manufacturing industry, which accounts for about 20% of Japan's industry, and
have already succeeded in raising approximately 30 billion yen, making it a rapidly growing company.
In order to maximize the inherent power of all people involved in "manufacturing," we are working every day to create new systems that change the common sense of the industry.
You will be in charge of product marketing management for the manufacturing AI data platform. With the mission of "bringing the added value of products to market as quickly as possible", you will be responsible for the growth of each business and product KPI in the segment in charge, and you will be in charge of planning and executing GTM strategies to achieve goals while involving a wide range of stakeholders from business organizations to product organizations. -
UX/UI Designer|UX/UI Designer
- Manufacturer, Machinery, Equipment
- IT, Design engineer,UI/UX designer, Product Marketing, Planning
- Osaka
- ¥12,000,000~¥20,000,000
This company is a global leader in factory automation and sensing technologies, providing a wide range of innovative products such as sensors, measuring instruments, vision systems, and microscopes. Headquartered in Japan and operating in numerous countries worldwide, it is known for its strong direct sales approach and commitment to delivering high-value technical solutions that support manufacturing productivity and quality improvement. The organization emphasizes speed, innovation, and quality improvement. organization emphasizes speed, innovation, and customer-centric problem solving, enabling clients across various industries to optimize their processes with cutting-edge automation and inspection technologies.
You will work on the design and development of new products. We will have a good understanding of the actual situation of the customer, and propose and realize the optimal design of the
product while discussing with the person in charge of planning, development, and sales. -
CRM Leadership Potential
- Logistics & Transportation, Transportation, Trafic
- Marketing, Digital Marketing, Research & Analysis
- Tokyo
- ¥7,000,000~¥10,000,000
It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation.
In addition to developing a variety of services using its own apps and platforms, mainly taxi dispatch services, it
is also one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with various companies.
In the app business, you will be responsible for planning and executing marketing measures to solve problems.
Our main business area is the design and operation of user analysis and CRM measures aimed at promoting the use of app users, improving loyalty and LTV. In addition, from the perspective of a bird's-eye view of the entire point of contact with users, you will also be involved in tasks related to experience design, such as campaign planning, benefit design, and UX/UI design direction.
In addition, you will coordinate and communicate from a marketing perspective while coordinating with relevant departments within the company.
There are also interactions with external partners, and there are also situations where we discuss the technical content related to the implementation of measures.
In this app, which boasts one of the highest downloads in the industry, it is a marketing position that is responsible for building relationships with users across the board through user analysis, CRM measures, campaign and experience design, etc. -
PR
- Energy & Infrastructure, Energy
- Marketing, Media, Ad, PR
- Tokyo
- ¥6,000,000~¥10,000,000
We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.
This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.
You will be in charge of implementing information dissemination that contributes to improving brand value and supporting business promotion through optimal communication design with stakeholders. -
Strategic Customer Marketing Lead
- Manufacturer, Automotive Parts
- Marketing, Brand Marketing, Digital Marketing
- Tokyo
- ¥10,000,000~¥12,000,000
This global leader in connected technologies specializes in providing premium audio, visual, and telematics solutions, particularly for automotive, consumer, and enterprise markets. With a strong presence in Japan, the company develops advanced in-car audio systems, connected services, and infotainment solutions, often integrating AI and cloud-based technologies. Their focus includes enhancing in-vehicle experiences through high-quality sound, smart connectivity, and software-driven solutions, making them a Their focus includes enhancing in-vehicle experiences through high-quality sound, smart connectivity, and software-driven solutions, making them a key player in the automotive and consumer electronics industries.
This role leads marketing strategy and execution for the Japan market, translating global brand and product priorities into locally relevant initiatives for OEM customers and stakeholders. Acting as the primary marketing authority in Japan, the position provides market insights to shape global strategy while driving high-quality execution across communications, sales enablement, and employer branding. -
PR – Motorcycle business|Public Relations Officer for the Motorcycle Business
- Manufacturer, Manufacturer-Automotive
- Marketing, Media, Ad, PR
- Saitama
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide joy to more people 10 years from now, 20 years from now, and beyond, we have been and will continue to take on the challenge of creating new value that is not bound by existing frameworks so that customers around the world can be happy.
The company, which has provided a variety of products loved by many customers based on its solid technical capabilities, is looking for colleagues to integrate with the ICT society and create new services.
We will work with the company (management, other departments) to organize information and facts, compile them into official corporate documents, and consider and implement effective communication methods. In addition, we will efficiently disseminate accurate information to domestic and international audiences (media and stakeholders) to promote awareness among customers, shareholders, investors, business partners, etc. -
Sr. PdM/CPO [Product Planning Division]|Candidate for Sr.
- IT, Software platform
- IT, Product manager (Web/Application), Business planning・Business management, Product Marketing, Planning
- Fukuoka, Tokyo, Osaka
- ¥8,000,000~¥13,000,000
We are a company that works to solve the social issues facing the logistics industry. Business-to-business logistics in particular is extremely complex, with diverse stakeholders and structural dynamics. Until now, operations at each site have evolved individually, and we are developing SaaS-type applications that redefine and support these operations through digital transformation (DX).
Our main services include solutions related to logistics processes, such as truck reservation acceptance, dynamics management, vehicle dispatch ordering and management, and production, sales, and inventory management, to support the optimization of business-to-business logistics.
All of these services are built on a common infrastructure, which also stores big data related to logistics. With this common platform, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry, avoiding inefficiencies caused by individual optimization.
Currently, a large number of companies and logistics providers, mainly in the daily necessities and food industries, have introduced the service, with approximately 27,000 offices nationwide and over 700,000 drivers using the service.
This is a product manager position where you will quickly and massively solve the problems of business-to-business logistics, a market 10 times larger than that of Last One Mile.
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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