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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Luxury Car Brand - Head of Marketing
- Manufacturer, Manufacturer-Automotive
- Marketing, Brand Marketing
- Tokyo
- ¥8,000,000~¥11,000,000
A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.
Marketing: strategic and operational brand marketing, including new model launches, customer events, media advertising, affinity partner collaboration; in support of the brand development and Marketing KPI performance delivery.
Implementation and Delivering "Brand" Crewe, APAC Marketing strategy into Japanese market
Communications: Maintaining strong network within the brand target media in support of positive editorial generation through media activities, including press releases, press events and press fleet.
Strategically direct communication with customer including the "Brands" Drivers Club Japan / VIP and handling -
Global Aftermarket Product Strategy & Product Manager
- Manufacturer, Automotive Parts
- Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Product Marketing, Planning
- Tokyo
- ¥8,100,000~¥12,200,000
A global supplier established in 2021 through integration. Our mission is to realize an advanced and sustainable mobility society. We have bases in 27 countries worldwide and about 80,000 active employees. Our business areas are broad, including powertrains, chassis, ADAS/autonomous driving, motorcycles, and the aftermarket, demonstrating strengths in the CASE area. We aim to reduce CO2 emissions by 50% by 2030 and are also underway large-scale production of motors and inverters for EVs. We emphasize diversity and flexible work styles, and our environment supports employee growth and work-life balance, which is also attractive.
This position is not just a "design lead" for chassis products, but as a product manager driving business growth centered on the product. Based on market, customer, and competitive analysis, we formulate product strategies and consistently drive new product planning, sales strategies, market launches, and profitability improvement.
To drive business growth for the products in charge by involving diverse stakeholders such as sales, development, manufacturing, purchasing, quality, and overseas bases, not only technical knowledge but also business, market, and project leadership are required. In this position, you are expected to proactively propose and execute proposals and executions aimed at business growth, while being mindful of the profitability and market competitiveness of the products you are responsible for. -
PR leader Candidate | PR Leader Candidates
- IT, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Media, Ad, PR
- Tokyo
- ¥5,000,000~¥7,000,000
We are a technology company focused on researching and providing unmanned aerial systems for industrial applications and operational management platforms for low-altitude areas.
We have extensive implementation experience across diverse sites such as surveying, equipment inspection, and agricultural support, and our management technologies have been adopted for standard operations in multiple regions.
In recent years, we have expanded our business by establishing corporations overseas and conducting large-scale fundraising, and we have continued to participate in public-private projects. Aiming to create a new low-altitude mobility industry that integrates hardware, software, and operational integration platforms, we are promoting the construction of a global platform.
This position is responsible for planning and executing PR strategies. Focusing on media relations, you will communicate the value of companies and businesses to society, promoting brand awareness and enhancing corporate value. We expect you to lead the development of public relations infrastructure for companies in the growth phase, working closely with management and each division. -
Brand Marketing Manager | Brand Marketing Communication Manager
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Tokyo
- ¥8,000,000~¥13,000,000
This company is a holding company overseeing the entire group, established in 2021 after changing its name from a business operator. The headquarters is located in Minato-ku, Tokyo, and is mainly responsible for formulating management strategies and allocating resources for the entire group. We entrust specific business activities to subsidiaries and support a wide range of fields including electronics, entertainment, and finance.
Through communication activities and branding, your mission is to build and operate, strengthen, and expand communities by enhancing recognition, credibility, attractiveness, and uniqueness. As the leader and manager of the Branding Communication Team, you will be responsible for overall planning, promotion, execution, and management tasks. -
B2B Product Marketing Specialist | BtoB Product Marketer
- IT, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing
- Tokyo
- ¥6,000,000~¥9,000,000
We are a company dedicated to solving social issues faced by the logistics industry. In particular, intercompany logistics is extremely complex, with diverse stakeholders and structural dynamics. Until now, each site has evolved individually, and we are developing SaaS-based applications that redefine and support these tasks through DX (Digital Transformation).
Our main services include solutions related to logistics processes such as truck reservation reception, status management, dispatch order and placement management, production, sales, and inventory management, supporting the optimization of inter-company logistics.
All these services are built on a common foundation, and big data related to logistics is also accumulated. Through this common foundation, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry and avoid inefficiencies caused by individual optimization.
Currently, many companies and logistics operators, mainly in the daily necessities and food industries, have adopted the service, with about 27,000 locations nationwide and over 700,000 drivers using it.
In the product marketing field, you will lead the entire process from planning to execution aimed at lead acquisition and business negotiation generation, serving as a project owner. You will play an active role as a core member in the Sales and Marketing Department, directly driving business growth. -
BtoB Marketing - Leader Candidate | BtoB Marketing - Leader Candidate
- Sales, Sales Planning & Analysis, Brand Marketing, Research & Analysis
- Tokyo
- ¥6,000,000~¥12,000,000
This company, established in 2025, is a service provider in the mobility sector, and operates businesses that support the safety management and operational efficiency of the vehicles owned by companies.
Under management, the company operates its business based on capital worth several billion yen and was established with investments from multiple companies.
Our main businesses include driving behavior analysis services aimed at reducing accident risks, as well as planning, developing, and operating driver assistance systems that visualize and manage the driving conditions of work vehicles. Through these services, we aim to contribute to improving safety and operational efficiency for companies using vehicles.
You will be involved in marketing services for corporate clients. Our corporate services support companies in solving challenges by improving the safety and efficiency of vehicle management, and have been adopted by many leading enterprise companies in the industry. Furthermore, by having many companies implement it, we can contribute to realizing a safe and secure transportation society.
This position involves personally planning, executing, and verifying marketing strategies that accelerate business growth, from the end of the process to a seamless process. We are looking for individuals who can independently devise the most impactful measures for business growth without limiting themselves to specific areas, and work with team members to turn them into tangible forms. -
UX Design & Strategy | UX Design & Strategy Planning
- Manufacturer, Automotive Parts
- IT, Design engineer,UI/UX designer, Digital Marketing
- Tokyo
- ¥13,300,000~¥18,100,000
We provide innovative solutions to meet the diverse needs of society and our customers. In particular, within the Design Marketing Division, we focus on 'customer-centric business activities,' promoting the creation of brand culture, developing new markets and businesses, maximizing existing businesses, and further enhancing the overall competitiveness of the company through strengthening UX design and modernizing marketing. Additionally, in the Planning Operations Division, Planning and Management Department, I continuously execute optimization of people, processes, and technology, and take on the role of leading company-wide transformation projects and organizational reforms. By introducing diverse career support systems and flexible work styles tailored to a global business environment, we have established a system where each employee can grow while contributing to solving social issues.
You will lead the formulation and execution of UX and design strategies linked to business goals, driving organizational reform and roadmap development.
This position is responsible for strengthening the software development foundation through UX improvement through collaboration with business divisions, management of design organizations, human resource development, and process reform. -
CX Strategy & Planning | CX Strategy Planning
- Logistics & Transportation, Transportation, Trafic
- Sales, Sales Planning & Analysis, Call Center Operations, Digital Marketing, Research & Analysis
- Tokyo
- ¥5,500,000~¥7,000,000
It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation methods.
Utilizing its proprietary apps and platforms, it offers a variety of services centered on taxi dispatch services. As
one of only a dozen or so unicorn companies in Japan, it co-creates new mobility services with various companies.
Starting from analyzing quantitative and qualitative data related to the customer experience of app users and corporations, you will identify issues and plan and implement improvement measures. You will be in a position that supports a better mobility experience by collaborating with other departments such as support and development. -
Marketing_Creative Project Leader
- Manufacturer, Manufacturer-Automotive
- Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,000,000~¥8,500,000
A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.
Join one of the most respectable automotive manufacturers as a Marketing Creative Project Leader.
This position is responsible for the planning, proposing, and development of advertising content that aligns with the brand's marketing communication strategies and campaign goals, within classical and digital push media channels.
All produced creative content should represent the brand well, and contribute to strengthening brand image and awareness in Japan.
Hybrid remote work as well as 401k is also available along with a clear career path.
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Service Manual Planning & Development – Motorcycles | Service Document Production and Planning (Motorcycle Business)
- Manufacturer, Manufacturer-Automotive
- Marketing, Product Marketing, Planning, Parts & Accessories
- Saitama
- ¥5,900,000~¥10,900,000
As an automaker that continues to evolve to provide "joy" to more people 10 years, 20 years from now, and beyond, we have always and will continue to challenge ourselves to create new value beyond existing frameworks so that customers around the world can be delighted.
With reliable technical expertise, the company has provided a wide range of products loved by many customers. We are now seeking partners to integrate with the ICT society and create new services.
This position leads the formulation of standards and quality regulations for documentation and guidance and collaboration with business partners to achieve high-level QCD (Quality, Cost, Delivery) standardization in document production. Additionally, through planning and executing global service information strategies, supporting overseas bases, and co-creating with partners, we deliver reliable service quality to customers worldwide. As the shift from print to digital media progresses, you will proactively consider "how to provide more user-friendly information" from a usability perspective and proactively promote everything from planning to execution. -
After-Sales Planning & Operations | Planning and operation in the after-sales service domain
- Manufacturer, Manufacturer-Automotive
- Executive Management, Business planning・Business management, Sales Operations, Sales Planning & Analysis, Research & Analysis
- Saitama
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
You will be responsible for the operation of the technical service area for swappable batteries and swap stations, as well as planning and operation in the after-sales service area. -
Regional Mobility Strategy & Planning | Planning and Promotion of Regional Mobility Strategy
- Logistics & Transportation, Transportation, Trafic
- Executive Management, Business planning・Business management, Business Development & Strategy, Brand Marketing
- Tokyo
- ¥7,000,000~¥12,000,000
It is a company that develops mobility-related services and promotes the digitalization of transportation and transportation methods.
Utilizing its proprietary apps and platforms, it offers a variety of services centered on taxi dispatch services. As
one of only a dozen or so unicorn companies in Japan, it co-creates new mobility services with various companies.
By addressing the unique realities and transportation challenges of each region, you will take on the challenge of realizing sustainable regional transportation by combining solutions such as taxi DX, cheering squad schemes, Japanese-style ride-sharing, public ride-sharing, and ride-sharing.
Consultation
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