Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Public Relations Manager Candidate

    • OTHERS, Real Estate, Parking
    • Marketing, Media, Ad, PR
    • Osaka
    • ¥8,000,000~¥15,000,000

    His is a well-established, Osaka-based integrated group operating across real estate development, construction, hospitality, and senior care services. The company manages all aspects of its projects in-house-from property acquisition and architectural design to operations and asset management-allowing for a consistent, high-quality approach across its portfolio. With continued business expansion and diversification, the group is focused on strengthening its business model. With continued business expansion and diversification, the group is focused on strengthening its brand presence and public image through strategic communications.

    Based in Osaka, we are an integrated corporate group with diversified businesses including real estate development, construction, hotels, and nursing care. We provide high quality services by handling everything in-house from property acquisition to design, construction, operation, and asset management. In response to its recent business expansion, the company is focusing on enhancing its brand value through strategic public relations activities.

    The firm is seeking a Public Relations Manager Candidate to join its Corporate Planning Department. The successful candidate will lead group-wide PR and advertising initiatives, supporting branding strategies across a diverse portfolio of businesses, including real estate, construction, hotels, and elderly care. The successful candidate will lead group-wide PR and advertising initiatives, supporting branding strategies across a diverse portfolio of businesses, including real estate, construction, hotels, and elderly care.
    We are looking for a candidate to join our Corporate Planning Department, in charge of group-wide PR and advertising initiatives. You will be involved in brand strategies across a diverse portfolio of businesses, including real estate, construction, hotels, and elderly care.

    Details.

  • Web Marketing - HP Technical SEO

    • Marketing, Digital Marketing, Media, Ad, PR
    • Tokyo
    • ¥6,500,000~¥8,000,000

    We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the purchase service has increased significantly from the second half of 2022, and the sales portfolio has changed significantly since the company's inception.

    You will be responsible for the industry-leading technical SEO for the bulk car search. You will be responsible for improving a large site with over 2 million indexed pages. You will work with our consultants on improvement plans and develop them sequentially.

    Details.

  • PR Manager

    • Distribution & Retail
    • Marketing, Media, Ad, PR
    • Tokyo
    • ¥6,000,000~¥8,000,000

    We are engaged in a wide variety of automobile-related businesses, including the operation of a corporate car rental business, operation of authorized dealerships throughout Japan, and vehicle sales business.
    By communicating with customers to understand their needs and respecting the autonomy of employees, we aim to be "a company where employees share the company's direction and work together to achieve customer satisfaction.

    We are engaged in a wide range of automotive-related businesses, including the operation of a rental car service for corporations, the operation of
    Through communication with our customers, we identify their needs, and by respecting the Through communication with our customers, we identify their needs, and by respecting the autonomy of our employees, we aim to be a company where employees empathize with the company's direction and work together to achieve customer satisfaction.

    This role is for someone who shares our philosophy of "Connecting People and Happiness with Mobility" and wants to work as a PR person to deliver that message to the world.

    As a PR person, the message you send out becomes the face of the company and can have a significant impact on the world.
    Let's grow together by using public relations strategies to communicate our efforts and innovations to as many people as possible.

    We are looking for someone who resonates with our philosophy of "connecting people and happiness through mobility" and wants to play an active role as a
    The messages you communicate as part of PR will become the face of the company and can have a significant impact on society.
    Let's work together to grow by using public relations strategies to share our initiatives and The messages you communicate as part of PR will become the face of the company and can have a significant impact on society.

    Details.

  • Public Relations Staff

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Media, Ad, PR
    • Tokyo
    • ¥5,100,000~¥7,900,000

    A global automotive brand renowned for its innovative, high-quality vehicles that blend precision engineering with exceptional performance. In Japan, it offers a diverse lineup of premium models, aiming to elevate the driving experience while contributing to a more sustainable and forward-thinking mobility future. mobility future.

    Join one of the most respectable automotive manufacturers as Public Relations Staff.

    This position is responsible for building and strengthening brand reputation through planning and execution of strategic communication to our This position is responsible for building and strengthening brand reputation through planning and execution of strategic communication to our external and internal stakeholders along with the brand's vision and objectives including our BEV strategy, in close coordination with This position is responsible for building and strengthening brand reputation through planning and execution of strategic communication to our external and internal stakeholders along with the brand's vision and objectives including our BEV strategy, in close coordination with top management and other Departments.

    Hybrid remote work as well as a 401k is also available along with a clear career path.

    Details.

  • Senior Digital Payment Service Manager

    • Financial Services
    • IT, Program・Project Management, Product Marketing, Planning, Business Development & Strategy
    • Tokyo
    • ¥7,100,000~¥11,000,000

    This Japanese company is a leading provider in the Japanese financial services industry, offering a wide range of financial products to its customers and dealers, including auto loans, leasing, and insurance. Playing a key role through customized financing solutions to support auto sales and improve customer mobility, the company operates in more than 40 countries and territories, and its finance business continues to grow globally as sales volumes increase. With a focus on innovation and reliability, the company is transforming itself into a mobility services company and is actively pursuing new business ventures to strengthen its brand and contribute to the growth of the automotive industry.

    This company in Japan is a leading financial services provider in Japan offering a range of products including automobile loans, leases, and insurance, to customers and dealers. The company plays a pivotal role in supporting automotive sales and enhancing customer mobility with tailored financing solutions. Operating in over 40 countries and regions, the company's financial business continues to expand as sales volumes grow globally. Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business ventures to further strengthen its brand and contribute to the growth of the automotive industry.

    In this position you will work on strategy planning to enhance the product value of the company's digital payment app, as well as system planning and alliance promotion.
    We are in a phase where we aim to solidify user and group value through more multifaceted challenges.
    You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business We are in a phase where we aim to solidify user and group value through more multifaceted challenges. You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business growth strategies.

    [Job Details]
    Rather than only the following instructions, we expect you to proactively think about what needs to be done to enhance product value, and take
    The team operates in a scrum and agile style, deciding roles and responsibilities flexibly. The team operates in a scrum and agile style, deciding roles and responsibilities flexibly.

    [Special Notes]

    Career Path:
    The company covers existing fields such as auto sales finance, and new business fields like personal mobility services, payment solutions, and blockchain.
    This role is expected to begin in the new business domain, but as a general career-track employee, you may also later engage in areas like management of existing businesses or overseas business planning (which could involve a transfer to Nagoya).

    Team Culture and Work Style:
    ・ Although it's a finance company in the auto sector, the organization is not rigid.
    ・ Many members come from major web-based
    ・ Many members come from major web-based companies, and the team values autonomy and diversity.
    ・ The environment is stable compared to startups but aims for dynamic growth. ・ We seek individuals who are curious, proactive, and motivated for self-development. We seek individuals who are curious, proactive, and motivated for self-development.

    Details.

  • Public Affairs and Public Relations | eVTOL

    • Manufacturer, Aerospace & Robotics
    • Marketing, Media, Ad, PR
    • Tochigi, Saitama, Chiba, Aichi, Osaka, Ibaraki, Shiga, Kanagawa, Tokyo, Gunma, Wakayama, Hyogo, Kyoto, Nara
    • ¥6,000,000~¥13,000,000

    A pioneering startup in advanced air mobility, founded in 2018, is leading the development of cutting-edge eVTOL (flying car) technology to transform With a diverse team from automotive, aerospace, consulting, and startup sectors, the company offers a fast-paced, hands-on environment where employees shape the future of urban and regional mobility. With a diverse team from automotive, aerospace, consulting, and startup sectors, the company offers a fast-paced, hands-on environment where employees shape the future of urban and regional mobility. Now expanding its business through market research, new business models, proof-of-concept testing, and strategic partnerships, this is a rare chance to join a team driving a once-in-a-century mobility revolution.

    This role is focused on building awareness and trust for the firm and the emerging eVTOL (electric vertical takeoff and landing aircraft) industry. will lead efforts to coordinate internal communications, shape the company's messaging, and manage outreach to external stakeholders such as government agencies, business partners, industry associations, shareholders, and media. Rather than focusing solely on media relations, this position emphasizes upstream information strategy and media relations. Rather than focusing solely on media relations, this position emphasizes upstream information strategy and cross-functional stakeholder engagement.

    Details.

  • Marketing & PR Strategy Specialist | Flying Cars

    • Manufacturer, Aerospace & Robotics
    • Marketing, Media, Ad, PR
    • Tochigi, Saitama, Chiba, Aichi, Osaka, Ibaraki, Shiga, Kanagawa, Tokyo, Gunma, Wakayama, Hyogo, Kyoto, Nara
    • ¥5,500,000~¥8,000,000

    A pioneering startup in advanced air mobility, founded in 2018, is leading the development of cutting-edge eVTOL (flying car) technology to transform With a diverse team from automotive, aerospace, consulting, and startup sectors, the company offers a fast-paced, hands-on environment where employees shape the future of urban and regional mobility. With a diverse team from automotive, aerospace, consulting, and startup sectors, the company offers a fast-paced, hands-on environment where employees shape the future of urban and regional mobility. Now expanding its business through market research, new business models, proof-of-concept testing, and strategic partnerships, this is a rare chance to join a team driving a once-in-a-century mobility revolution.

    In this role you will be promoting the future of mobility, including the firm's eVTOL (electric Vertical Take-Off and Landing) operations for the 2025 In this role you will be promoting the future of mobility, including the firm's eVTOL (electric Vertical Take-Off and Landing) operations for the 2025 Osaka-Kansai Expo, as well as expanding logistics drone and drone show businesses.
    This role involves deeply understanding our corporate and business You'll be part of a 10-member marketing and PR team, including experts in web marketing, design, and international communications. The team operates flexibly and remotely, working across their specialties to execute global PR campaigns.

    Details.

  • Sales & Marketing Promotion Planning

    • Financial Services
    • Sales, Sales Planning & Analysis, Event, Promotion, Brand Marketing, Research & Analysis
    • Tokyo
    • ¥5,000,000~¥11,000,000

    Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financing solutions. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.

    This position will work with importers to plan and execute sales promotion strategies and utilize financial products to promote sales and increase brand loyalty. This position will develop and implement campaigns, create promotional tools, and analyze results. They will also be involved in product development, dealer training, and sales process optimization. Working closely with internal teams and external partners, you will ensure smooth operations and contribute to the company's market share growth.

    In this position, you will plan and execute sales promotion strategies in collaboration with importers, using financial products to enhance sales and brand loyalty. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. You'll work closely with both internal teams and external partners, ensuring smooth operations and contributing to the growth of the company's market share.

    Details.

  • Marketing for Semiconductor Products

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo, Aichi, Osaka
    • ¥5,000,000~¥8,600,000

    We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
    We purchase products mainly from overseas manufacturers and sell them to
    ・Semiconductors to major Japanese electronics manufacturers
    ・Electronic application equipment to government offices and universities
    .
    The company has agency agreements with many major overseas semiconductor manufacturers and has the strength to provide total solutions to its customers.

    This position will be responsible for product marketing of semiconductor products handled by the company, mainly overseas products.
    This is a great opportunity to work in a top electronics trading company where you can gain a wide range of business experience.

    Details.

  • Planning/strategic planning of power semiconductor devices for electric vehicles

    • Manufacturer, Automotive Parts
    • Executive Management, Business planning・Business management, Product Marketing, Planning
    • Tokyo
    • ¥8,000,000~¥13,000,000

    The company boasts the No. 1 market share in Japan in the automotive components industry in the areas of thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems.
    We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].



    The Element Strategy Office is in charge of sales expansion strategies for Si and SiC power semiconductor devices.

    Details.

  • Sales, Marketing and FAE for Semiconductor equipment

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Account Manager (B2B), Media, Ad, PR, FAE
    • Tokyo, Aichi, Osaka
    • ¥5,300,000~¥7,300,000

    We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
    We purchase products mainly from overseas manufacturers and sell them to
    ・Semiconductors to major Japanese electronics manufacturers
    ・Electronic application equipment to government offices and universities
    .
    We have agency agreements with many major overseas semiconductor manufacturers and have the strength to provide total solutions to our customers.

    This position is responsible for providing general support from product proposal to sales of semiconductor equipment and inspection equipment.

    Details.

  • Project Manager

    • Manufacturer, Automotive Parts
    • Electronics, Research & Development, Product Marketing, Planning, Program・Project Management, Account Manager (B2B), Program・Project Management
    • Kanagawa
    • ¥8,000,000~¥10,000,000

    The company is a subsidiary of a global leader in the design and manufacturing of innovative electronic solutions. It specializes in connectors, interconnect systems, and other electronic components used across various industries, including automotive, telecommunications, industrial, medical, and consumer electronics. The focus is on providing high-quality products and advanced technologies to meet the evolving needs of the local market. Committed to sustainability, the company prioritizes environmentally-friendly practices in its manufacturing processes. Known for its technical expertise, strong local presence, and collaborative approach, the company works closely with customers to drive product innovation and Committed to sustainability, the company priorizes environmentally-friendly practices in its manufacturing processes.

    The Project Management role is essential for ensuring business success by meeting customer needs, achieving financial goals, and improving cost, quality, and delivery. It focuses on managing new product development, coordinating with teams across product management and sales, and driving projects to completion on schedule. By aligning with customer and market requirements, it supports long-term growth and competitiveness.

    Details.

1 2 3

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