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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Safety Intelligence Data Analyst|Safety Strategy Data Analyst (Directly under COO Office)
- Logistics & Transportation, Transportation, Trafic
- IT, Data Analyst, Research & Analysis
- Tokyo
- ¥7,000,000~¥12,000,000
A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
We are developing a sustainable mobility service that reduces environmental impact and includes solving urban transportation issues as well as rural transportation issues.
You will lead the planning and execution of data-driven safety measures directly under the COO's office. You will be responsible for quantitatively visualizing and improving safety while collaborating with all internal teams, including product, operations, and external relations. The mission is to integrate and analyze a wide variety of information, including accident data, driving data, and customer data, to build intelligence to support decision-making on safety strategies. -
Lead Marketing
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥10,000,000~¥12,100,000
Founded in 1989, it is a subsidiary of a world-renowned U.S.-based motorcycle manufacturer. In Japan, the company boasts the top market share among imported motorcycle brands and focuses on customer orientation and dealer satisfaction. Aiming to provide superior products and services, our goal is to become a trusted partner as a lifestyle brand.
This company is a subsidiary of a world-renowned motorcycle manufacturer based in the USA, with a long history dating back to 1989. As the number one imported motorcycle brand in Japan, the company places strong emphasis on customer focus and dealer satisfaction, striving to deliver exceptional products and services. Their goal is to be a trusted partner as a lifestyle brand.
The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer experience. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement.
In his role you will collaborate closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members.
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Space Life Science Experiment Coordinator
- Manufacturer, Aerospace & Robotics
- Other, Other, Research & Development, Research & Analysis, Account Manager (B2B)
- Tokyo
- ¥5,000,000~¥7,000,000
The company is a startup in the growth phase as a cutting-edge technology company from Japan, and is challenging new possibilities in space development. The company aims to develop innovative technologies for on-orbit services and the construction of next-generation space infrastructure, and to deliver value that cannot be realized on the ground to a variety of industries. In the rapidly globalizing space business, the company's mission is to create new usage models while strengthening cooperation with research institutions, companies, and governments, and to transform space into a more familiar field.
For those who want to be exposed to cutting-edge technology and engage in future-oriented projects in a fast-paced environment, the company provides an environment full of challenges and opportunities for growth. As a colleague who will shape the next generation of the space industry together, we welcome people with diverse backgrounds.
To promote the use of the demonstration and recovery platform in low Earth orbit, this position is responsible for developing researchers who will conduct life science-related experiments and demonstrations in space and coordinating technical interfaces. In particular, communication with researchers and engineers in fields such as drug discovery and regenerative medicine, where space environment utilization is expected. -
Data Scientist (for Four-Wheel Business)|Data Scientist (for Four-Wheel Business)
- Manufacturer, Manufacturer-Automotive
- IT, Data Analyst, Research & Analysis
- Tokyo
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
We forecast sales volume and production risk in the four-wheel business using a variety of internal and external data and advanced analytical techniques.
This position supports strategic lineup decisions and mid- to long-term decision-making by addressing the risk of fluctuations due to supply-demand balance and environmental factors. -
External Relations Lead - ADAS System
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Research & Analysis, Media, Ad, PR
- Tochigi
- ¥6,600,000~¥9,600,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
You will be responsible for liaison work in the development of driver assistance systems, automated driving systems, and parking assistance systems. -
AI/ML Engineer - Automotive Demand Forecasting and System Development (U.S. Market)|ML/AI Engineer - Four-Wheeled Vehicle Demand Forecasting Analysis and System Development (U.S. Market)
- Manufacturer, Manufacturer-Automotive
- IT, Other (Localization, QA), Data Analyst, SE(Web, OPEN), Research & Analysis
- Saitama
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
In light of overseas political and economic trends, supply and demand forecasting is becoming increasingly important, and as we organically combine all types of data from sales, production, and procurement to develop unique demand forecasting and supply optimization solutions at high speed and in an agile manner, we will accelerate data analysis in demand forecasting by using machine learning and generative AI. You will be responsible for accelerating data analysis in demand forecasting using machine learning and generative AI. -
Sales and Marketing (Electronic Devices)
- Manufacturer, Semiconductor, Trading
- Electronics, Sales・Service Engineer, Product Marketing, Planning, FAE
- Tokyo, Aichi
- ¥5,800,000~¥8,900,000
Hardware BusinessWe are a general electronics trading company that provides automotive parts manufacturers with a series of solutions for all kinds of electronic device products, including semiconductors and printed circuit boards, from planning, design and development to manufacturing, logistics, and quality control. We handle semiconductors and electronic components in a major general trading company group.
Since we are under the watchful eye of major companies, we have contracts with 9 major companies and can be involved in major projects.
We also have a support system that utilizes new technologies and partner networks in areas such as electrification, automated driving/ADAS, next-generation cockpits, and connectivity.
We are developing a wide range of businesses that go beyond the traditional trading company function of purchasing and selling products.
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Marketing Planner |Corporate Event & Experience Marketing Planner
- Consulting & Professional Services, Consulting
- HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
- Tokyo
- ¥7,000,000~¥11,000,000
A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.
You will be responsible for the strategic planning and execution of internal events aimed at improving employee engagement and fostering corporate culture, as well as external events aimed at expanding brand awareness, acquiring leads, and achieving business goals.
This is a key role in maximizing corporate value through strategic and creative events in collaboration with internal and external stakeholders. -
Four-Wheel Global Digital Marketing Strategy & Execution
- Manufacturer, Manufacturer-Automotive
- Sales, Business Development & Strategy, Brand Marketing, Digital Marketing
- Tokyo
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more and more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new value, not bound by existing frameworks, to satisfy our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technological capabilities, is looking for a colleague to fuse with the ICT society and create new services.
This is a global digital marketing position in the area of new four-wheeled vehicles.
You will work closely with local global offices to promote the entire process from policy design to implementation, verification, and improvement. You will take on the challenge of creating customer experience value and competitive advantage by anticipating and planning measures for the next generation from a global perspective. -
Group Marketing Strategy & PR Director
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥10,000,000~¥14,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
As the Group's Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.
As the Group's Marketing PR Director,
you will oversee the centralized and strategic marketing and communications functions supporting some of the world's most recognizable luxury automotive brands.
This position will serve as a shared service and drive consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, after-sales and financial services.
You oversee all areas of marketing strategy and execution, including:
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Consultant/Senior Consultant/Manager/Sr.
- Consulting & Professional Services, Consulting
- Consulting, IT Consultant, Management Planning・Corporate strategy, Purchasing, Program・Project Management, Business planning・Business management, Operational Consultant, Logistics Operation, SCM, EC consultant, Management, Strategic Consultant, Financial Planning&Analysis,Cost Controller, Corporate Finance, Sales Operations, Treasury, Tax, Sales Planning & Analysis, Brand Marketing, Research & Analysis
- Tokyo
- ¥7,000,000~¥16,000,000
A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.
With deep expertise in specific industries and business domains, you will be in charge of consulting services to support clients in strengthening their competitiveness and promoting change.
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External Relations Coordinator
- Energy & Infrastructure, Energy
- Executive Management, Business planning・Business management, Business Development & Strategy, Account Manager (B2B), Media, Ad, PR
- Tokyo
- ¥10,000,000~¥12,000,000
We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.
This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.
This is a key position to understand management strategy, policies, perspicuity, and vision, and to accelerate problem solving by involving many stakeholders.
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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