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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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PR Manager
- Distribution & Retail
- Marketing, Media, Ad, PR
- Tokyo
- ¥6,000,000~¥8,000,000
法人向けレンタカー事業の運営や、全国各地での正規ディーラー運営、車両販売事業など、多岐にわたる自動車関連事業に取り組んでいます。
お客様とのコミュニケーションを通じたニーズの把握や、社員の自主性を尊重することで、「お客様の満足を実現するために社員が会社の方向性に共感し、共に実現する企業」を目指しています。
We are engaged in a wide range of automotive-related businesses, including the operation of a rental car service for corporations, the operation of authorized dealerships nationwide, and vehicle sales.
Through communication with our customers, we identify their needs, and by respecting the autonomy of our employees, we aim to be a company where employees empathize with the company's direction and work together to achieve customer satisfaction.
この役割は「人と幸せをモビリティで繋ぐ」という理念に共感し、そのメッセージを世界に届ける広報担当者として活躍した
い方を募集します。
広報として発信するメッセージが、企業の顔となり、世の中に大きな影響を与える事が可能になります。
広報戦略を駆使して、私たちの取り組みやイノベーションを多くの人々に伝え、一緒に成長していきましょう。
We are looking for someone who resonates with our philosophy of "connecting people and happiness through mobility" and wants to play an active role as a public relations representative to deliver that message to the world.
The messages you communicate as part of PR will become the face of the company and can have a significant impact on society.
Let’s work together to grow by using public relations strategies to share our initiatives and innovations with a wide audience. -
Senior Digital Payment Service Manager
- Financial Services
- IT, Program・Project Management, Product Marketing, Planning, Business Development & Strategy
- Tokyo
- ¥7,100,000~¥11,000,000
この日本の企業は、自動車ローン、リース、保険などの幅広い金融商品を顧客やディーラーに提供する、日本の金融サービス業界のリーディングプロバイダーです。自動車販売の支援と、顧客のモビリティ向上を目的としたカスタマイズされたファイナンスソリューションを通じて、重要な役割を果たしています。40以上の国と地域で展開しており、販売量の拡大に伴い、同社の金融事業は世界的に成長を続けています。革新性と信頼性を重視し、同社はモビリティサービス企業へと変革を遂げつつあり、ブランド強化と自動車業界の成長に貢献するために新たなビジネスベンチャーを積極的に追求しています。
This company in Japan is a leading financial services provider in Japan offering a range of products including automobile loans, leases, and insurance, to customers and dealers. The company plays a pivotal role in supporting automotive sales and enhancing customer mobility with tailored financing solutions. Operating in over 40 countries and regions, the company’s financial business continues to expand as sales volumes grow globally. Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business ventures to further strengthen its brand and contribute to the growth of the automotive industry.
In this position you will work on strategy planning to enhance the product value of the company's digital payment app, as well as system planning and alliance promotion.
We are in a phase where we aim to solidify user and group value through more multifaceted challenges.
You’ll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business growth strategies.
[Job Details]
Rather than only following instructions, we expect you to proactively think about what needs to be done to enhance product value, and take early action through proposals and consultations with your team and supervisors.
The team operates in a scrum and agile style, deciding roles and responsibilities flexibly.
[Special Notes]
Career Path:
The company covers existing fields such as auto sales finance, and new business fields like personal mobility services, payment solutions, and blockchain.
This role is expected to begin in the new business domain, but as a general career-track employee, you may also later engage in areas like management of existing businesses or overseas business planning (which could involve a transfer to Nagoya).
Team Culture and Work Style:
・ Although it's a finance company in the auto sector, the organization is not rigid.
・ Many members come from major web-based companies, and the team values autonomy and diversity.
・ The environment is stable compared to startups but aims for dynamic growth.
・ We seek individuals who are curious, proactive, and motivated for self-development.
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Sales & Marketing Promotion Planning
- Financial Services
- Sales, Sales Planning & Analysis, Event, Promotion, Brand Marketing, Research & Analysis
- Tokyo
- ¥5,000,000~¥11,000,000
この会社は、世界最大級の自動車メーカーの金融部門です。日本に本拠を置き、個人および法人向けに多様な金融商品とサービスを提供しており、自動車関連のファイナンスに特化しています。主な提供内容には、自動車ローン、リース、保険などの顧客および販売店向けの金融商品が含まれます。同社は、柔軟でニーズに合わせた金融ソリューションを通じて、日本市場における車両の販売と成長を支える重要な役割を担っています。
This company is the financial arm of one of the worlds biggest automotive makers. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.
このポジションでは、インポーターと協力して、販売促進戦略を計画・実行し、金融商品を活用して販売促進やブランドロイヤルティの向上を図ります。キャンペーンの立案・実施、販促ツールの作成、結果分析を行います。また、商品開発、ディーラートレーニング、販売プロセスの最適化にも関与します。社内チームや外部パートナーと密接に連携し、円滑なオペレーションを確保し、会社の市場シェアの拡大に貢献します。
In this position, you will plan and execute sales promotion strategies in collaboration with importers, using financial products to enhance sales and brand loyalty. You'll develop and implement campaigns, create promotional tools, and analyze results. Additionally, you’ll be involved in product development, dealer training, and optimizing sales processes. You'll work closely with both internal teams and external partners, ensuring smooth operations and contributing to the growth of the company’s market share. -
Marketing for Semiconductor Products
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo, Aichi, Osaka
- ¥5,000,000~¥8,600,000
集積回路を中心とした半導体、電子応用機器(レーザ機器・航空関連機器等)の「仕入」「販売」を行うエレクトロニクス専門商社です。
主に海外を中心としたメーカーから製品を仕入れ、
・半導体は日系大手電機メーカーへ
・電子応用機器は官公庁や大学等へ
販売しています。
多数の海外主要半導体メーカーと代理店契約を結んでおり、トータルソリューションを顧客に提供できる強みを持っており商社を超えた枠組みで活躍できる企業です。
本ポジションは同社の取り扱う主に海外製品の半導体製品のプロダクトマーケティングを行っていただきます。
TOPエレクトロニクス商社の担当者として幅広い業務を積むことができるポジションで活躍してみませんか。 -
Sales, Marketing and FAE for Semiconductor equipment
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Account Manager (B2B), Media, Ad, PR, FAE
- Tokyo, Aichi, Osaka
- ¥5,300,000~¥7,300,000
集積回路を中心とした半導体、電子応用機器(レーザ機器・航空関連機器等)の「仕入」「販売」を行うエレクトロニクス専門商社です。
主に海外を中心としたメーカーから製品を仕入れ、
・半導体は日系大手電機メーカーへ
・電子応用機器は官公庁や大学等へ
販売しています。
多数の海外主要半導体メーカーと代理店契約を結んでおり、トータルソリューションを顧客に提供できる強みを持っており商社を超えた枠組みで活躍できる企業です。
本ポジションは、半導体装置ならびに検査装置の製品提案~販売までの全般をサポートに従事いただきます。 -
電動車向けパワー半導体素子の企画/戦略立案
- Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
- Executive Management, Business planning・Business management, Product Marketing, Planning
- Aichi
- ¥8,000,000~¥14,000,000
自動車部品業界にて、サーマルシステム、モビリティシステム、パワトレインシステム、エレクトリフィケーションシステム、電子システム事業において国内No1のシェアを誇る企業です。
現在は4つの領域に力を入れており【電動化、コネクティッド、先進安全/自動運転、非車載の事業(FA/農業)】特に自動運転の分野に関してはLv4の自動運転については公道実証実験をしており、安全・安心なモビリティシステムの将来に向け取り組んでいます。
素子戦略室でSi, SiCパワー半導体素子を拡販戦略を担当いただきます。 -
Project Manager
- Manufacturer, Automotive Parts
- Electronics, Research & Development, Product Marketing, Planning, Program・Project Management, Account Manager (B2B), Program・Project Management
- Kanagawa
- ¥8,000,000~¥10,000,000
The company is a subsidiary of a global leader in the design and manufacturing of innovative electronic solutions. It specializes in connectors, interconnect systems, and other electronic components used across various industries, including automotive, telecommunications, industrial, medical, and consumer electronics. The focus is on providing high-quality products and advanced technologies to meet the evolving needs of the local market. Committed to sustainability, the company prioritizes environmentally-friendly practices in its manufacturing processes. Known for its technical expertise, strong local presence, and collaborative approach, the company works closely with customers to drive product innovation and improve performance.
The Project Management role is essential for ensuring business success by meeting customer needs, achieving financial goals, and improving cost, quality, and delivery. It focuses on managing new product development, coordinating with teams across product management and sales, and driving projects to completion on schedule. By aligning with customer and market requirements, it supports long-term growth and competitiveness. -
Luxury Car Marketing Specialist
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥6,000,000~¥8,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to grow in Japan and is looking for enthusiastic talents to become part of their excellence. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
高級車販売におけるマーケティングおよび広告活動を担当し、販売目標達成に向けた年間計画の立案・実施、デジタルキャンペーンやSNS活動の運用を行います。また、CRM活動の管理や地域オフィスとの連携を通じて、ブランドのコミュニケーション戦略を推進します。
You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.
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Semiconductor Machinery Sales & Marketing
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Account Manager (B2B)
- Kanagawa
- ¥5,000,000~¥8,000,000
European supplier of equipment and process solutions for the semiconductor, nano and microsystems technology and related markets with headquarters in Germany.
日本国内の半導体デバイスメーカー、材料メーカーなどのお客様に対して、当社の半導体製造装置の紹介・導入提案をしていただき、案件獲得をしていただく営業業務をお任せします。 -
広報兼マーケター (MaaS Domain)
- IT, Software platform
- Marketing, Event, Promotion, Media, Ad, PR
- Tokyo
- ¥4,000,000~¥10,000,000
都市交通の課題解決や地域活性化を支援するモビリティソリューションを提供するテック企業。B2Bおよび官公庁向けに、交通データを活用した提案型サービスを展開しています。
MaaS関連プロダクトの拡販、企業ブランディング、広報活動、顧客獲得のためのマーケティング業務を、戦略立案から施策実行まで一貫して担当いただきます。プロダクトやサービスの価値を最大化し、世の中に広めていく役割を担うポジションです。 -
UI Designer|UIデザイナー (プレイングマネージャー/GM候補)
- Distribution & Retail, Software platform
- IT, Design engineer,UI/UX designer, Digital Marketing
- Tokyo
- ¥8,000,000~¥10,000,000
自動車の買取事業・オークション事業をメインで展開する日系企業です。この2つの事業をDXで最適化することで、マネタイズを行なっています。市場の課題に真摯に向き合った結果、2022年下期より買取サービスが大きく増加し、創業時からの売上ポートフォリオは大きく変化。2年続けて約2倍の売上増加率となっており、加速度的に事業成長を遂げている企業で、2018年からのCAGRは43%に到達しています。
WebサイトおよびアプリのUIデザインを担当し、ユーザー体験の最適化を目指していただきます。
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Marketing
- Manufacturer, Manufacturer-Automotive, Micromobility, Transportation, Trafic, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,000,000~¥9,000,000
マイクロモビリティの普及を目指し、電動キックボードや電動自転車のシェアリングサービスを提供するスタートアップ企業です。
都市部を中心にステーションを設置し、短距離移動を手軽かつ効率的にする仕組みを展開しています。
専用アプリで簡単に利用でき、持続可能な移動手段として注目されています。
環境負荷を軽減し、都市の交通課題の解決とともに、地方の交通課題の解決を含めた持続可能なモビリティサービスを展開しています。
社会インフラを目標としている当社において、マーケティング部は非常に重要な役割を担っており、事業のグロースに欠かせないポジションです。
今回は、ユーザーはもちろん、企業や自治体などのステークホルダーを巻き込んだ当社のブランディングを一手にお任せする非常にやりがいのあるポジションとなっております。
Consultation
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