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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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B2B Marketing
- IT, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo, Osaka
- ¥4,500,000~¥6,500,000
We provide SaaS services to directly solve problems for the manufacturing industry, which accounts for about 20% of Japan's industry, and
have already succeeded in raising about 30 billion yen, and are currently a rapidly growing company.
In order to maximize the inherent power of all people involved in "manufacturing", we are a company that is working every day to "create new systems" that change the common sense of the industry.
You will be responsible for executing communication strategies at all touchpoints with customers, not just capturing leads, but also achieving business growth and providing a better customer experience.
The entire marketing organization plays a wide range of roles, from expanding product awareness to building trust, from lead generation in the manufacturing market to raising issues, raising needs, and encouraging buyers after the first business meeting. -
Public relations
- Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
- Marketing, Media, Ad, PR
- Aichi
- ¥5,900,000~¥7,200,000
Since its founding, it has expanded its business in multiple fields such as electronic components, semiconductor-related products, and LED lighting, with its unique ceramic material technology at its core. In particular, we have one of the top market shares in ceramic substrates with high thermal conductivity in the world, and we have achieved stable business growth against the backdrop of growth in the AI data center and electric vehicle markets. Leveraging our manufacturing technology and quality assurance system, which are difficult for competitors to replicate, we continue to provide differentiated products to the global market.
We are also focusing on the ease of working for our employees, and have established a free time system, an employee dormitory system, and a stock ownership association. In recent years, it has been ranked high in the ranking of listed companies and is attracting attention as a company with "high hourly wages × less overtime". It is a company with a stable management foundation and technological capabilities, and a work environment that allows for long-term career development.
As internal and external public relations work, you will contribute to the improvement of corporate brand value through your work. -
PR – Motorcycle business|Public Relations Officer for the Motorcycle Business
- Manufacturer, Manufacturer-Automotive
- Marketing, Media, Ad, PR
- Saitama
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide joy to more people 10 years from now, 20 years from now, and beyond, we have been and will continue to take on the challenge of creating new value that is not bound by existing frameworks so that customers around the world can be happy.
The company, which has provided a variety of products loved by many customers based on its solid technical capabilities, is looking for colleagues to integrate with the ICT society and create new services.
We will work with the company (management, other departments) to organize information and facts, compile them into official corporate documents, and consider and implement effective communication methods. In addition, we will efficiently disseminate accurate information to domestic and international audiences (media and stakeholders) to promote awareness among customers, shareholders, investors, business partners, etc. -
Sr. PdM/CPO [Product Planning Division]|Candidate for Sr.
- IT, Software platform
- IT, Product manager (Web/Application), Business planning・Business management, Product Marketing, Planning
- Fukuoka, Tokyo, Osaka
- ¥8,000,000~¥13,000,000
We are a company that works to solve the social issues facing the logistics industry. Business-to-business logistics in particular is extremely complex, with diverse stakeholders and structural dynamics. Until now, operations at each site have evolved individually, and we are developing SaaS-type applications that redefine and support these operations through digital transformation (DX).
Our main services include solutions related to logistics processes, such as truck reservation acceptance, dynamics management, vehicle dispatch ordering and management, and production, sales, and inventory management, to support the optimization of business-to-business logistics.
All of these services are built on a common infrastructure, which also stores big data related to logistics. With this common platform, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry, avoiding inefficiencies caused by individual optimization.
Currently, a large number of companies and logistics providers, mainly in the daily necessities and food industries, have introduced the service, with approximately 27,000 offices nationwide and over 700,000 drivers using the service.
This is a product manager position where you will quickly and massively solve the problems of business-to-business logistics, a market 10 times larger than that of Last One Mile. -
Safety Intelligence Data Analyst|Safety Strategy Data Analyst (Directly under COO Office)
- Logistics & Transportation, Transportation, Trafic
- IT, Data Analyst, Research & Analysis
- Tokyo
- ¥7,000,000~¥12,000,000
A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
We are developing a sustainable mobility service that reduces environmental impact and includes solving urban transportation issues as well as rural transportation issues.
You will lead the planning and execution of data-driven safety measures directly under the COO's office. You will be responsible for quantitatively visualizing and improving safety while collaborating with all internal teams, including product, operations, and external relations. The mission is to integrate and analyze a wide variety of information, including accident data, driving data, and customer data, to build intelligence to support decision-making on safety strategies. -
Lead Marketing
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥10,000,000~¥12,100,000
Founded in 1989, it is a subsidiary of a world-renowned U.S.-based motorcycle manufacturer. In Japan, the company boasts the top market share among imported motorcycle brands and focuses on customer orientation and dealer satisfaction. Aiming to provide superior products and services, our goal is to become a trusted partner as a lifestyle brand.
This company is a subsidiary of a world-renowned motorcycle manufacturer based in the USA, with a long history dating back to 1989. As the number one imported motorcycle brand in Japan, the company places strong emphasis on customer focus and dealer satisfaction, striving to deliver exceptional products and services. Their goal is to be a trusted partner as a lifestyle brand.
The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer experience. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement. This role is central to leading the execution of approved marketing strategies, with a strong focus on event planning, media relations, and customer experience initiatives that elevate brand presence and drive consumer engagement.
In his role you will collaborate closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and club members.
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Space Life Science Experiment Coordinator
- Manufacturer, Aerospace & Robotics
- Other, Other, Research & Development, Research & Analysis, Account Manager (B2B)
- Tokyo
- ¥5,000,000~¥7,000,000
The company is a startup in the growth phase as a cutting-edge technology company from Japan, and is challenging new possibilities in space development. The company aims to develop innovative technologies for on-orbit services and the construction of next-generation space infrastructure, and to deliver value that cannot be realized on the ground to a variety of industries. In the rapidly globalizing space business, the company's mission is to create new usage models while strengthening cooperation with research institutions, companies, and governments, and to transform space into a more familiar field.
For those who want to be exposed to cutting-edge technology and engage in future-oriented projects in a fast-paced environment, the company provides an environment full of challenges and opportunities for growth. As a colleague who will shape the next generation of the space industry together, we welcome people with diverse backgrounds.
To promote the use of the demonstration and recovery platform in low Earth orbit, this position is responsible for developing researchers who will conduct life science-related experiments and demonstrations in space and coordinating technical interfaces. In particular, communication with researchers and engineers in fields such as drug discovery and regenerative medicine, where space environment utilization is expected. -
Data Scientist (for Four-Wheel Business)|Data Scientist (for Four-Wheel Business)
- Manufacturer, Manufacturer-Automotive
- IT, Data Analyst, Research & Analysis
- Tokyo
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
We forecast sales volume and production risk in the four-wheel business using a variety of internal and external data and advanced analytical techniques.
This position supports strategic lineup decisions and mid- to long-term decision-making by addressing the risk of fluctuations due to supply-demand balance and environmental factors. -
External Relations Lead - ADAS System
- Manufacturer, Manufacturer-Automotive
- Marketing, Event, Promotion, Research & Analysis, Media, Ad, PR
- Tochigi
- ¥6,600,000~¥9,600,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
You will be responsible for liaison work in the development of driver assistance systems, automated driving systems, and parking assistance systems. -
AI/ML Engineer - Automotive Demand Forecasting and System Development (U.S. Market)|ML/AI Engineer - Four-Wheeled Vehicle Demand Forecasting Analysis and System Development (U.S. Market)
- Manufacturer, Manufacturer-Automotive
- IT, Other (Localization, QA), Data Analyst, SE(Web, OPEN), Research & Analysis
- Saitama
- ¥5,900,000~¥10,900,000
As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.
In light of overseas political and economic trends, supply and demand forecasting is becoming increasingly important, and as we organically combine all types of data from sales, production, and procurement to develop unique demand forecasting and supply optimization solutions at high speed and in an agile manner, we will accelerate data analysis in demand forecasting by using machine learning and generative AI. You will be responsible for accelerating data analysis in demand forecasting using machine learning and generative AI. -
Sales and Marketing (Electronic Devices)
- Manufacturer, Semiconductor, Trading
- Electronics, Sales・Service Engineer, Product Marketing, Planning, FAE
- Tokyo, Aichi
- ¥5,800,000~¥8,900,000
Hardware BusinessWe are a general electronics trading company that provides automotive parts manufacturers with a series of solutions for all kinds of electronic device products, including semiconductors and printed circuit boards, from planning, design and development to manufacturing, logistics, and quality control. We handle semiconductors and electronic components in a major general trading company group.
Since we are under the watchful eye of major companies, we have contracts with 9 major companies and can be involved in major projects.
We also have a support system that utilizes new technologies and partner networks in areas such as electrification, automated driving/ADAS, next-generation cockpits, and connectivity.
We are developing a wide range of businesses that go beyond the traditional trading company function of purchasing and selling products.
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Marketing Planner |Corporate Event & Experience Marketing Planner
- Consulting & Professional Services, Consulting
- HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
- Tokyo
- ¥7,000,000~¥11,000,000
A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.
You will be responsible for the strategic planning and execution of internal events aimed at improving employee engagement and fostering corporate culture, as well as external events aimed at expanding brand awareness, acquiring leads, and achieving business goals.
This is a key role in maximizing corporate value through strategic and creative events in collaboration with internal and external stakeholders.
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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