Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • ASEAN Marketing Manager|ASEAN Marketing Manager

    • Manufacturer, Machinery, Equipment, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Other Overseas
    • ¥6,000,000~¥12,000,000

    We provide Saas services to solve direct problems in the manufacturing industry, which accounts for approximately 20% of Japanese industry.
    We have already succeeded in raising approximately 30 billion yen in funding, and are currently a rapidly growing company.
    It has already succeeded in raising approximately 30 billion yen in funding and is currently growing rapidly.


    The company is looking for a marketing-driven leader to lead the development of new Asian markets, with a focus on Japanese manufacturing companies, throughout Southeast Asia, with Thailand (Bangkok) as the hub. You will not be expected to develop existing successful patterns horizontally, but to understand the market from scratch and create GTM through a trial-and-error process.

    Details.

  • Sr. PdM/CPO [Product Planning Division]|Candidate for Sr.

    • IT, Software platform
    • IT, Product manager (Web/Application), Business planning・Business management, Product Marketing, Planning
    • Fukuoka, Tokyo, Osaka
    • ¥8,000,000~¥13,000,000

    We are a company that works to solve the social issues facing the logistics industry. Business-to-business logistics in particular is extremely complex, with diverse stakeholders and structural dynamics. Until now, operations at each site have evolved individually, and we are developing SaaS-type applications that redefine and support these operations through digital transformation (DX).

    Our main services include solutions related to logistics processes, such as truck reservation acceptance, dynamics management, vehicle dispatch ordering and management, and production, sales, and inventory management, to support the optimization of business-to-business logistics.
    All of these services are built on a common infrastructure, which also stores big data related to logistics. With this common platform, we are promoting the construction of a "logistics information platform" that aims to optimize the entire industry, avoiding inefficiencies caused by individual optimization.

    Currently, a large number of companies and logistics providers, mainly in the daily necessities and food industries, have introduced the service, with approximately 27,000 offices nationwide and over 700,000 drivers using the service.


    This is a product manager position where you will quickly and massively solve the problems of business-to-business logistics, a market 10 times larger than that of Last One Mile.

    Details.

  • Safety Intelligence Data Analyst|Safety Strategy Data Analyst (Directly under COO Office)

    • Manufacturer, Manufacturer-Automotive, Micromobility, Transportation, Trafic, Software platform
    • IT, Data Analyst, Research & Analysis
    • Tokyo
    • ¥7,000,000~¥12,000,000

    A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
    The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
    The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
    We are developing a sustainable mobility service that reduces environmental impact and includes solving urban transportation issues as well as rural transportation issues.

    You will lead the planning and execution of data-driven safety measures directly under the COO's office. You will be responsible for quantitatively visualizing and improving safety while collaborating with all internal teams, including product, operations, and external relations. The mission is to integrate and analyze a wide variety of information, including accident data, driving data, and customer data, to build intelligence to support decision-making on safety strategies.

    Details.

  • Corporate Planning/Government Relations

    • Manufacturer, Aerospace & Robotics
    • Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Media, Ad, PR
    • Tokyo
    • ¥7,040,000~¥10,030,000

    A Japanese space transportation systems developer and provider of innovative space infrastructure technologies such as rockets and satellites.
    We contribute to the development of the space industry by developing world-class, highly reliable products using our cutting-edge design capabilities and spirit of challenge.
    We are a company that values a culture in which each employee thinks and acts independently and promotes a highly flexible work style.

    This position will provide discretionary management strategy and government liaison work in collaboration with management and group leaders.

    Details.

  • Marketing|Marketing (brand marketing and project management)

    • Manufacturer, Manufacturer-Automotive, Micromobility, Software platform, Transportation, Trafic
    • Marketing, Event, Promotion, Brand Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥7,000,000~¥10,000,000

    A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
    Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
    Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
    We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

    In marketing operations, you will be responsible for planning, project management and implementation of various brand actions.

    Details.

  • Space Life Science Experiment Coordinator

    • Manufacturer, Aerospace & Robotics
    • Other, Other, Research & Development, Research & Analysis, Account Manager (B2B)
    • Tokyo
    • ¥5,000,000~¥7,000,000

    The company is a startup in the growth phase as a cutting-edge technology company from Japan, and is challenging new possibilities in space development. The company aims to develop innovative technologies for on-orbit services and the construction of next-generation space infrastructure, and to deliver value that cannot be realized on the ground to a variety of industries. In the rapidly globalizing space business, the company's mission is to create new usage models while strengthening cooperation with research institutions, companies, and governments, and to transform space into a more familiar field.
    For those who want to be exposed to cutting-edge technology and engage in future-oriented projects in a fast-paced environment, the company provides an environment full of challenges and opportunities for growth. As a colleague who will shape the next generation of the space industry together, we welcome people with diverse backgrounds.

    To promote the use of the demonstration and recovery platform in low Earth orbit, this position is responsible for developing researchers who will conduct life science-related experiments and demonstrations in space and coordinating technical interfaces. In particular, communication with researchers and engineers in fields such as drug discovery and regenerative medicine, where space environment utilization is expected.

    Details.

  • Data Scientist (for Four-Wheel Business)|Data Scientist (for Four-Wheel Business)

    • Manufacturer, Manufacturer-Automotive
    • IT, Data Analyst, Research & Analysis
    • Tokyo
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    We forecast sales volume and production risk in the four-wheel business using a variety of internal and external data and advanced analytical techniques.
    This position supports strategic lineup decisions and mid- to long-term decision-making by addressing the risk of fluctuations due to supply-demand balance and environmental factors.

    Details.

  • External Relations Lead - ADAS System

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Research & Analysis, Media, Ad, PR
    • Tochigi
    • ¥6,600,000~¥9,600,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    You will be responsible for liaison work in the development of driver assistance systems, automated driving systems, and parking assistance systems.

    Details.

  • AI/ML Engineer - Automotive Demand Forecasting and System Development (U.S. Market)|ML/AI Engineer - Four-Wheeled Vehicle Demand Forecasting Analysis and System Development (U.S. Market)

    • Manufacturer, Manufacturer-Automotive
    • IT, Other (Localization, QA), Data Analyst, SE(Web, OPEN), Research & Analysis
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    In light of overseas political and economic trends, supply and demand forecasting is becoming increasingly important, and as we organically combine all types of data from sales, production, and procurement to develop unique demand forecasting and supply optimization solutions at high speed and in an agile manner, we will accelerate data analysis in demand forecasting by using machine learning and generative AI. You will be responsible for accelerating data analysis in demand forecasting using machine learning and generative AI.

    Details.

  • Transportation Strategies Planning and Promotion (Osaka)

    • Logistics & Transportation, Transportation, Trafic, Software platform
    • Executive Management, Management Planning・Corporate strategy, Business Development & Strategy, Brand Marketing
    • Osaka
    • ¥8,000,000~¥12,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
    Utilizing its proprietary apps and platforms, the company offers a variety of services, mainly cab dispatch services.
    It is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a variety of companies.

    Facing the actual conditions and transportation issues that differ from region to region, the company will take on the challenge of realizing sustainable regional transportation while combining solutions such as DXing cabs that can be provided, support team schemes, Japanese version of ride-sharing, public ride-sharing, and carpooling.

    Details.

  • Sales and Marketing (Electronic Devices)

    • Manufacturer, Semiconductor, Trading
    • Electronics, Sales・Service Engineer, Product Marketing, Planning, FAE
    • Tokyo, Aichi
    • ¥5,800,000~¥8,900,000

    Hardware BusinessWe are a general electronics trading company that provides automotive parts manufacturers with a series of solutions for all kinds of electronic device products, including semiconductors and printed circuit boards, from planning, design and development to manufacturing, logistics, and quality control. We handle semiconductors and electronic components in a major general trading company group.
    Since we are under the watchful eye of major companies, we have contracts with 9 major companies and can be involved in major projects.
    We also have a support system that utilizes new technologies and partner networks in areas such as electrification, automated driving/ADAS, next-generation cockpits, and connectivity.
    We are developing a wide range of businesses that go beyond the traditional trading company function of purchasing and selling products.


    Details.

  • Marketing Planner |Corporate Event & Experience Marketing Planner

    • Consulting & Professional Services, Consulting
    • HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
    • Tokyo
    • ¥7,000,000~¥11,000,000

    A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.

    You will be responsible for the strategic planning and execution of internal events aimed at improving employee engagement and fostering corporate culture, as well as external events aimed at expanding brand awareness, acquiring leads, and achieving business goals.
    This is a key role in maximizing corporate value through strategic and creative events in collaboration with internal and external stakeholders.

    Details.

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