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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Brand Marketing Promoter
- Financial Services
- Sales, Sales Planning & Analysis, Event, Promotion, Brand Marketing, Research & Analysis
- Tokyo
- ¥5,000,000~¥11,000,000
It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.
Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.
This position will work with importers to plan and execute sales promotion strategies and utilize financial products to promote sales and increase brand loyalty. This position will develop and implement campaigns, create promotional tools, and analyze results. They will also be involved in product development, dealer training, and sales process optimization. Working closely with internal teams and external partners, you will ensure smooth operations and contribute to the company's market share growth.
In this position, you will plan and execute sales promotion strategies in collaboration with importers, using financial products to enhance sales and brand loyalty. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. You'll work closely with both internal teams and external partners, ensuring smooth operations and contributing to the growth of the company's market share. -
Marketing for Semiconductor Products
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo, Aichi, Osaka
- ¥5,000,000~¥8,600,000
We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
We purchase products mainly from overseas manufacturers and sell them to
・Semiconductors to major Japanese electronics manufacturers
・Electronic application equipment to government offices and universities
.
The company has agency agreements with many major overseas semiconductor manufacturers and has the strength to provide total solutions to its customers.
This position will be responsible for product marketing of semiconductor products handled by the company, mainly overseas products.
This is a great opportunity to work in a top electronics trading company where you can gain a wide range of business experience. -
Sales, Marketing and FAE for Semiconductor equipment
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Account Manager (B2B), Media, Ad, PR, FAE
- Tokyo, Aichi, Osaka
- ¥5,300,000~¥7,300,000
We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
We purchase products mainly from overseas manufacturers and sell them to
・Semiconductors to major Japanese electronics manufacturers
・Electronic application equipment to government offices and universities
.
We have agency agreements with many major overseas semiconductor manufacturers and have the strength to provide total solutions to our customers.
This position is responsible for providing general support from product proposal to sales of semiconductor equipment and inspection equipment. -
Project Manager
- Manufacturer, Automotive Parts
- Electronics, Research & Development, Product Marketing, Planning, Program・Project Management, Program・Project Management, Account Manager (B2B)
- Kanagawa
- ¥8,000,000~¥10,000,000
The company is a subsidiary of a global leader in the design and manufacturing of innovative electronic solutions. It specializes in connectors, interconnect systems, and other electronic components used across various industries, including automotive, telecommunications, industrial, medical, and consumer electronics. The focus is on providing high-quality products and advanced technologies to meet the evolving needs of the local market. Committed to sustainability, the company prioritizes environmentally-friendly practices in its manufacturing processes. Known for its technical expertise, strong local presence, and collaborative approach, the company works closely with customers to drive product innovation and Committed to sustainability, the company priorizes environmentally-friendly practices in its manufacturing processes.
The Project Management role is essential for ensuring business success by meeting customer needs, achieving financial goals, and improving cost, quality, and delivery. It focuses on managing new product development, coordinating with teams across product management and sales, and driving projects to completion on schedule. By aligning with customer and market requirements, it supports long-term growth and competitiveness. -
Planning/strategic planning of power semiconductor devices for electric vehicles
- Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
- Executive Management, Business planning・Business management, Product Marketing, Planning
- Aichi
- ¥8,000,000~¥14,000,000
The company boasts the No. 1 market share in Japan in the automotive components industry in the areas of thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems.
We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].
The Element Strategy Office is in charge of sales expansion strategies for Si and SiC power semiconductor devices. -
Luxury Car Marketing Specialist
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥6,000,000~¥8,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.
You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.
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Semiconductor Machinery Sales & Marketing
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Account Manager (B2B)
- Kanagawa
- ¥5,000,000~¥8,000,000
European supplier of equipment and process solutions for the semiconductor, nano and microsystems technology and related markets with headquarters in Germany.
We are looking for a sales person to introduce and propose the introduction of our semiconductor manufacturing equipment to our customers, such as semiconductor device manufacturers and material manufacturers in Japan, and to win projects for them. -
UI Designer|UI Designer (Playing Manager/GM Candidate)
- Distribution & Retail, Software platform
- IT, Design engineer,UI/UX designer, Digital Marketing
- Tokyo
- ¥8,000,000~¥10,000,000
We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the purchase service has increased significantly from the second half of 2022, and the sales portfolio has changed dramatically since the company's inception.
Web You will be responsible for the UI design of the site and app, aiming to optimize the user experience.
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Digital Marketing Manager
- OTHERS, Real Estate, Parking, Transportation, Trafic
- Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,300,000~¥6,400,000
As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. Furthermore, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people and cities, and developing various businesses such as car rentals and related financial services.
In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.
You will be responsible for digital marketing across all services in multiple business areas, including parking and car sharing. Each business has grown independently, but in recent years we have focused on integrating services (making them seamless). In order to be involved across departments, you will aim to plan and execute customer communication measures across multiple services, not limited to specific services. -
Marketing
- Logistics & Transportation, Transportation, Trafic
- Marketing, Brand Marketing, Digital Marketing
- Tokyo
- ¥7,000,000~¥10,000,000
A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.
This position will be mainly responsible for middle to low funnel marketing strategies. -
DX Leader for Customer Experience
- Financial Services
- Marketing, Digital Marketing
- Tokyo
- ¥5,000,000~¥12,000,000
It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.
Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.
A great opportunity to join an automotive financial services company as a DX Leader. This role is ideal for professionals with strong experience and interest in sales, product and project management to lead brand's business and digitalization drive. This role is ideal for professionals with strong experience and interest in sales, product and project management to lead brand's business and digitalization drive. Also, this is a great opportunity to utilize language skills and develop your career in marketing. -
PR
- Manufacturer, Manufacturer-Automotive
- Marketing, Media, Ad, PR
- ¥6,000,000~¥10,000,000
We are a Japanese subsidiary of a world-class automobile manufacturer.
In addition to the passenger car division, which has remained strong as in the past, our role in Japan is also growing by the day, as needs for commercial vehicles such as sightseeing buses are rapidly increasing due to the recent increase in the number of tourists visiting Japan.
As a global automotive manufacturer, our work is characterized by a wide range of activities and great satisfaction.
There is an atmosphere of freedom to work with a great deal of discretion, leaving the process of getting there up to the individual in charge, as long as the results are solid.
Public Relations Manager for the Passenger Car Division
Consultation
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