Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • External Relations Lead - ADAS System

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Research & Analysis, Media, Ad, PR
    • Tochigi
    • ¥6,600,000~¥9,600,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    You will be responsible for liaison work in the development of driver assistance systems, automated driving systems, and parking assistance systems.

    Details.

  • AI/ML Engineer - Automotive Demand Forecasting and System Development (U.S. Market)|ML/AI Engineer - Four-Wheeled Vehicle Demand Forecasting Analysis and System Development (U.S. Market)

    • Manufacturer, Manufacturer-Automotive
    • IT, Other (Localization, QA), Data Analyst, SE(Web, OPEN), Research & Analysis
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    In light of overseas political and economic trends, supply and demand forecasting is becoming increasingly important, and as we organically combine all types of data from sales, production, and procurement to develop unique demand forecasting and supply optimization solutions at high speed and in an agile manner, we will accelerate data analysis in demand forecasting by using machine learning and generative AI. You will be responsible for accelerating data analysis in demand forecasting using machine learning and generative AI.

    Details.

  • Transportation Strategies Planning and Promotion (Osaka)

    • IT, Software platform, Transportation, Trafic
    • Executive Management, Management Planning・Corporate strategy, Business Development & Strategy, Brand Marketing
    • Osaka
    • ¥8,000,000~¥12,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
    Utilizing its proprietary apps and platforms, the company offers a variety of services, mainly cab dispatch services.
    It is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a variety of companies.

    Facing the actual conditions and transportation issues that differ from region to region, the company will take on the challenge of realizing sustainable regional transportation while combining solutions such as DXing cabs that can be provided, support team schemes, Japanese version of ride-sharing, public ride-sharing, and carpooling.

    Details.

  • Sales and Marketing (Electronic Devices)

    • Manufacturer, Semiconductor, Trading
    • Electronics, Sales・Service Engineer, Product Marketing, Planning, FAE
    • Tokyo, Aichi
    • ¥5,800,000~¥8,900,000

    Hardware BusinessWe are a general electronics trading company that provides automotive parts manufacturers with a series of solutions for all kinds of electronic device products, including semiconductors and printed circuit boards, from planning, design and development to manufacturing, logistics, and quality control. We handle semiconductors and electronic components in a major general trading company group.
    Since we are under the watchful eye of major companies, we have contracts with 9 major companies and can be involved in major projects.
    We also have a support system that utilizes new technologies and partner networks in areas such as electrification, automated driving/ADAS, next-generation cockpits, and connectivity.
    We are developing a wide range of businesses that go beyond the traditional trading company function of purchasing and selling products.


    Details.

  • Hardware technology planning for next-generation large-scale integrated ECUs

    • Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
    • Executive Management, Business planning・Business management, Research & Development, Product Marketing, Planning, Product Engineer (Hard/soft), Research & Analysis
    • Aichi
    • ¥5,500,000~¥13,300,000

    In the automotive parts industry, it is one of the largest companies in Japan in the thermal systems, mobility systems, power train systems, electrification systems, and electronic systems businesses.
    We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].

    You will be responsible for creating and planning new added value for the next generation of large scale integrated ECUs and the differentiating technologies that will make this possible.

    Details.

  • Marketing Planner |Corporate Event & Experience Marketing Planner

    • Consulting & Professional Services, Consulting
    • HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
    • Tokyo
    • ¥7,000,000~¥11,000,000

    A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.

    You will be responsible for the strategic planning and execution of internal events aimed at improving employee engagement and fostering corporate culture, as well as external events aimed at expanding brand awareness, acquiring leads, and achieving business goals.
    This is a key role in maximizing corporate value through strategic and creative events in collaboration with internal and external stakeholders.

    Details.

  • Director of Marketing Planning & Management

    • Manufacturer, Automotive Parts
    • Executive Management, Business planning・Business management, Product Marketing, Planning, Brand Marketing
    • Tokyo
    • ¥10,500,000~¥16,500,000

    We provide innovative solutions to meet the diverse needs of society and customers. In particular, in the Design Marketing Division, we promote the creation of brand culture, the development of new markets and businesses, and the maximization of existing businesses centered on "customer-centered business activities", as well as enhance the competitiveness of the entire company by strengthening UX design and modernizing marketing. In addition, in the Planning and Management Department of the Planning and Operations Department, he is responsible for continuously optimizing people, processes, and technology, and leading company-wide transformation projects and organizational reforms. By introducing a variety of career support systems and flexible work styles that respond to the global business environment, the company has established a system that allows each employee to contribute to solving social issues while growing.

    As the general manager of the Planning and Management Department of Design Marketing, you will lead customer-oriented business activities.
    In further promoting the transformation from the traditional vertical organization (department/section system) to an integrated organization (office, etc.), this position is responsible for planning and promoting the organizational reform, and it is a position that will be the head of the organization (equivalent to the general manager) of the new system introduction.

    Details.

  • Four-Wheel Global Digital Marketing Strategy & Execution

    • Manufacturer, Manufacturer-Automotive
    • Sales, Business Development & Strategy, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more and more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new value, not bound by existing frameworks, to satisfy our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technological capabilities, is looking for a colleague to fuse with the ICT society and create new services.


    This is a global digital marketing position in the area of new four-wheeled vehicles.
    You will work closely with local global offices to promote the entire process from policy design to implementation, verification, and improvement. You will take on the challenge of creating customer experience value and competitive advantage by anticipating and planning measures for the next generation from a global perspective.

    Details.

  • Insight Analyst/Planner

    • Energy & Infrastructure, Energy
    • Executive Management, Business planning・Business management, Data Analyst, Research & Analysis
    • Tokyo
    • ¥7,500,000~¥14,000,000

    We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.

    This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.

    As an insight analyst, you will grasp changes in society, the environment, and technology from multiple perspectives, formulate hypotheses, design surveys, conduct actual research, extract insights, and report the research results, providing statistical support and verbalizing insights. You will also contribute to the creation of new business, product, and service concepts.

    Details.

  • Group Marketing Strategy & PR Director

    • Distribution & Retail
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
    • Kanagawa
    • ¥10,000,000~¥14,000,000

    A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

    As the Group's Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.

    As the Group's Marketing PR Director,
    you will oversee the centralized and strategic marketing and communications functions supporting some of the world's most recognizable luxury automotive brands.
    This position will serve as a shared service and drive consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, after-sales and financial services.
    You oversee all areas of marketing strategy and execution, including:


    Details.

  • Consultant/Senior Consultant/Manager/Sr.

    • Consulting & Professional Services, Consulting
    • Supply Chain Management, Purchasing, IT Consultant, Management Planning・Corporate strategy, Logistics Operation, SCM, Business planning・Business management, Program・Project Management, Operational Consultant, EC consultant, Management, Strategic Consultant, Financial Planning&Analysis,Cost Controller, Corporate Finance, Sales Operations, Sales Planning & Analysis, Treasury, Tax, Brand Marketing, Research & Analysis
    • Tokyo
    • ¥7,000,000~¥16,000,000

    A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.

    With deep expertise in specific industries and business domains, you will be in charge of consulting services to support clients in strengthening their competitiveness and promoting change.

    Details.

  • External Relations Coordinator

    • Energy & Infrastructure, Energy
    • Executive Management, Business planning・Business management, Business Development & Strategy, Account Manager (B2B), Media, Ad, PR
    • Tokyo
    • ¥10,000,000~¥12,000,000

    We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.

    This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.

    This is a key position to understand management strategy, policies, perspicuity, and vision, and to accelerate problem solving by involving many stakeholders.

    Details.

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