Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • BtoB Marketing

    • IT, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,000,000~¥8,000,000

    We operate a “vehicle-seeking and cargo-seeking matching platform” specialized for the transportation industry, providing a mechanism to smoothly connect shippers and transportation companies and promoting business reform through the power of digital.
    The system, which has supported transportation companies since its inception, is already one of the largest systems in Japan, but there is still room for expansion, and you can be involved in work that can have an impact on society by helping to improve operational efficiency and vacancy rates.

    You will be responsible for all marketing and PR work for various products.
    The product has been supported by transportation companies for 25 years and has already been introduced to approximately 14,000 of the 60,000 transportation companies.
    On the other hand, there is still much room for development in the market, and our mission is to help them deliver value to as many customers as possible through PR/marketing activities.
    You will also be responsible for proposing plans for functional improvements and enhancements to the product in collaboration with the sales and product teams.

    As a developing service and organization, there are still many points for improvement and challenge, so you can conduct marketing activities with discretion and responsibility.
    You will be able to make a direct contribution to the growth of our business by utilizing your own strengths that you have cultivated over the years.

    Details.

  • Luxury Car Marketing Specialist

    • Distribution & Retail
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
    • Kanagawa
    • ¥6,000,000~¥8,000,000

    A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

    Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.

    You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.





    Details.

  • Semiconductor Machinery Sales & Marketing

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Account Manager (B2B)
    • Kanagawa
    • ¥5,000,000~¥8,000,000

    European supplier of equipment and process solutions for the semiconductor, nano and microsystems technology and related markets with headquarters in

    ◇World's most advanced photomask processing platform with more than 80% market share. Despite its small size, the company has gained worldwide recognition and recorded record sales in the Corona Disaster.
    We offer a wide range of solutions for every step related to the performance of wafer processing and photomask cleaning equipment.
    Comprehensive wafer processing is highly evaluated by customers in the semiconductor industry and related markets such as MEMS and LED.

    Details.

  • Marketing Manager for Saas product

    • Manufacturer, Machinery, Equipment
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo, Osaka
    • ¥6,700,000~¥10,000,000

    The company provides Saas services to solve direct problems in the manufacturing industry, which accounts for approximately 20% of Japanese industry.
    The company has already succeeded in raising approximately 30 billion yen in funding and is currently growing rapidly.
    It is a company that is working daily to create a “new system” that will change the common sense of the industry in order to maximize the power of all people involved in “manufacturing”.
    Join our fast-paced business and increase your skills and salary.


    The Marketing & Inside Sales team is comprised of the Marketing and Inside Sales functions working in the same team.
    The marketing team is responsible for educating people about the issues that can be solved by the company's products, raising awareness of their needs, and building trust.
    The team currently consists of about 10 people and is divided into functions such as design, PR, lead generation, and branding.
    We are currently looking for a position to head this marketing team.

    Details.

  • B2B Marketing

    • Manufacturer, Machinery, Equipment
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo, Osaka
    • ¥4,500,000~¥6,500,000

    The company provides Saas services to solve direct problems in the manufacturing industry, which accounts for approximately 20% of Japanese industry.
    The company has already succeeded in raising approximately 30 billion yen in funding and is currently growing rapidly.
    It is a company that is working daily to create a “new system” that will change the common sense of the industry, so that all people involved in “manufacturing” can maximize their inherent capabilities.
    Join a company that develops business with a sense of urgency and speed, while improving your skills and salary.


    The Marketing & Inside Sales Team is a part of the Marketing & Inside Sales team, where the marketing and inside sales functions work together as one team.
    The marketing team is responsible for educating people about the issues that can be solved by the company's products, raising awareness of their needs, and fostering trust in the company.
    In this position, you will be working within this team.

    Details.

  • Sales Marketing 【Inside Sales】/Sales Marketing 【Inside Sales】/Sales Marketing 【Inside Sales】/Sales Marketing 【Inside Sales】/Sales Marketing 【Inside Sales

    • Manufacturer, Machinery, Equipment
    • Sales, Sales Operations, Sales Planning & Analysis, Call Center Operations, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR, Area・Regional Sales, Retail Sales (B2C), Business Development & Strategy, Account Manager (B2B)
    • Tokyo, Osaka
    • ¥3,800,000~¥10,000,000

    The company provides Saas services to solve direct problems in the manufacturing industry, which accounts for approximately 20% of Japanese industry.
    The company has already succeeded in raising approximately 30 billion yen in funding and is currently growing rapidly.
    It is a company that is working daily to create a “new system” that will change the common sense of the industry in order to maximize the power of all people involved in “manufacturing”.
    Join a company that develops business with a sense of urgency and speed, while improving your skills and salary.


    As one of the functions of the Marketing Department, you will be responsible for educating the key people in companies that have the potential to introduce the company's products, and then stimulating their needs, and then winning business negotiations.
    Join a team that is responsible for vertical marketing as well as a part of the sales function.

    Details.

  • Marketing

    • IT, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,000,000~¥9,000,000

    A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
    Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
    Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
    We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

    As our goal is to become a social infrastructure, the Marketing Department plays a very important role and is an indispensable position for the growth of our business.
    This is a very challenging position in which you will be entrusted with the branding of our company, which involves not only users but also companies, local governments, and other stakeholders.

    Details.

  • Digital Marketing Manager

    • Energy & Infrastructure, Energy
    • Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,300,000~¥6,400,000

    The company is engaged in a variety of businesses centered on automobile mobility, parking, car sharing, car rental, and related financial services. The company was founded in Japan and currently operates overseas in seven countries, including the United Kingdom, Australia, and New Zealand.

    You will be responsible for digital marketing across all services in multiple business areas, including parking and car sharing. Each business has grown independently, but in recent years we have focused on integrating services (making them seamless). In order to be involved across departments, you will aim to plan and execute customer communication measures across multiple services, not limited to specific services.

    Details.

  • Marketing Manager

    • IT, Software platform
    • Marketing, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥6,000,000~¥9,000,000

    A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
    The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
    The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
    We are developing a sustainable mobility service that reduces environmental impact and solves urban transportation issues as well as rural transportation issues.

    Marketing Department is a team that is solely responsible for the growth of the fast-growing business.
    We are responsible for the overall marketing planning and execution, including strategy design, Mass area such as TVCM and OOH, acquisition, CRM, etc., in order to reach more new users and to ensure the continuous use of our services.

    The position we are looking for requires strong leadership and execution skills to realize
    strategies, including a deep understanding of the service and the electric micromobility market, commitment to
    business goals, and the ability to drive the planning and execution of promotions.
    At the same time, a sense of balance with gaining public trust will also be important.

    Details.

  • PR

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Media, Ad, PR
    • Kanagawa
    • ¥6,000,000~¥10,000,000

    ■We are a Japanese subsidiary of a world-class automobile manufacturer.
    In addition to the passenger car division, which has remained strong as in the past, our role in Japan is also growing by the day, as needs for commercial vehicles such as sightseeing buses are rapidly increasing due to the recent increase in the number of tourists visiting Japan.
    As a global automotive manufacturer, our work is characterized by a wide range of activities and great satisfaction.
    There is an atmosphere of freedom to work with a great deal of discretion, leaving the process of getting there up to the individual in charge, as long as the results are solid.

    Public Relations Manager for the Passenger Car Division

    Details.

  • DX Leader for Customer Experience

    • Financial Services
    • Marketing, Digital Marketing
    • Tokyo
    • ¥5,000,000~¥7,500,000

    Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financing solutions. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.

    A great opportunity to join a premium German automaker financial services company as a DX Leader. This role is ideal for professionals with strong experience and interest in sales, product and project management to lead brand's business and digitalization drive. Also, this is a great opportunity to utilize language skills and develop your career in marketing.

    Details.

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