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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Planning Promotion Lead|Planning and Promotion of Transportation Infrastructure
- Manufacturer, Manufacturer-Automotive, Micromobility, Transportation, Trafic, Software platform
- Executive Management, Business planning・Business management, Event, Promotion, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,000,000~¥8,000,000
A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.
This position is responsible for a wide range of activities related to traffic safety, from planning and implementation of measures to educational activities and data analysis. -
Public Relations (Corporate Communications Department)
- OTHERS, Real Estate, Parking, Transportation, Trafic
- Marketing, Event, Promotion, Media, Ad, PR
- Tokyo
- ¥5,500,000~¥7,000,000
As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. Furthermore, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people and cities, and developing various businesses such as car rentals and related financial services.
In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.
You will be in charge of public relations for our services (parking, car sharing, car rental, etc.), which boast the largest market share in the industry, as well as various initiatives.
In the mobility industry, which is said to undergo a major transformation once every 100 years, we boast an overwhelming market share in the areas of parking and car sharing and have grown as a transportation infrastructure company while leading the industry and services. We have grown as a transportation infrastructure company while leading the industry and its services.
As the industry's top public relations manager, you will be responsible for everything from planning to promoting PR for society. -
Business Development
- IT, Software platform
- Sales, Area・Regional Sales, Event, Promotion, Business Development & Strategy, Account Manager (B2B)
- Tokyo
- ¥6,000,000~¥10,000,000
We operate a “vehicle-seeking and cargo-seeking matching platform” specialized for the transportation industry, providing a mechanism to smoothly connect shippers and transportation companies and promoting business reform through the power of digital.
The system, which has supported transportation companies since its inception, is already one of the largest systems in Japan, but there is still room for expansion, and you can be involved in work that can have an impact on society by helping to improve operational efficiency and vacancy rates.
As Business Development, you will be responsible for growing the business.
A wide range of work assignments can be expected depending on your experience and ambitions.
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Area Marketing Sales
- OTHERS, Real Estate, Parking, Transportation, Trafic
- Sales, Area・Regional Sales, Product Marketing, Planning, Brand Marketing, Media, Ad, PR, Account Manager (B2B)
- Tokyo
- ¥5,000,000~¥6,500,000
As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. In addition, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people to the city, and developing various businesses such as car rental and related financial services.
In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.
You will be in charge of sales to restaurants and retailers in order to expand the number of merchants of credit card payment services for stores. -
PR Manager
- Distribution & Retail
- Marketing, Media, Ad, PR
- Tokyo
- ¥6,000,000~¥8,000,000
We are engaged in a wide variety of automobile-related businesses, including the operation of a corporate car rental business, operation of authorized dealerships throughout Japan, and vehicle sales business.
By communicating with customers to understand their needs and respecting the autonomy of employees, we aim to be "a company where employees share the company's direction and work together to achieve customer satisfaction.
This company is engaged in a wide range of automotive-related businesses, including the operation of a rental car service for corporations, the This company is engaged in a wide range of automotive-related businesses, including the operation of a rental car service for corporations, the operation of authorized dealerships nationwide, and vehicle sales.
Through communication with our customers, we identify their needs, and by Through communication with our customers, we identify their needs, and by respecting the autonomy of our employees, we aim to be a company where employees empathize with the company's direction and work together to achieve customer satisfaction.
This role is for someone who shares our philosophy of "Connecting People and Happiness with Mobility" and wants to work as a PR person to deliver that message to the world.
As a PR person, the message you send out becomes the face of the company and can have a significant impact on the world.
Let's grow together by using public relations strategies to communicate our efforts and innovations to as many people as possible.
We are looking for someone who resonates with our philosophy of "connecting people and happiness through mobility" and wants to play an active role as a
The messages you communicate as part of PR will become the face of the company and can have a significant impact on society.
Let's work together to grow by using public relations strategies to share our initiatives and The messages you communicate as part of PR will become the face of the company and can have a significant impact on society. -
Senior Digital Payment Service Manager
- Financial Services
- IT, Program・Project Management, Product Marketing, Planning, Business Development & Strategy
- Tokyo
- ¥7,100,000~¥11,000,000
This Japanese company is a leading provider in the Japanese financial services industry, offering a wide range of financial products to its customers and dealers, including auto loans, leasing, and insurance. Playing a key role through customized financing solutions to support auto sales and improve customer mobility, the company operates in more than 40 countries and territories, and its finance business continues to grow globally as sales volumes increase. With a focus on innovation and reliability, the company is transforming itself into a mobility services company and is actively pursuing new business ventures to strengthen its brand and contribute to the growth of the automotive industry.
This company in Japan is a leading financial services provider in Japan offering a range of products including automobile loans, leases, and insurance, to customers and dealers. The company plays a pivotal role in supporting automotive sales and enhancing customer mobility with tailored financing solutions. Operating in over 40 countries and regions, the company's financial business continues to expand as sales volumes grow globally. Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business ventures to further strengthen its brand and contribute to the growth of the automotive industry.
In this position you will work on strategy planning to enhance the product value of the company's digital payment app, as well as system planning and alliance promotion.
We are in a phase where we aim to solidify user and group value through more multifaceted challenges.
You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business We are in a phase where we aim to solidify user and group value through more multifaceted challenges. You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business growth strategies.
[Job Details]
Rather than only the following instructions, we expect you to proactively think about what needs to be done to enhance product value, and take
The team operates in a scrum and agile style, deciding roles and responsibilities flexibly. The team operates in a scrum and agile style, deciding roles and responsibilities flexibly.
[Special Notes]
Career Path:
The company covers existing fields such as auto sales finance, and new business fields like personal mobility services, payment solutions, and blockchain.
This role is expected to begin in the new business domain, but as a general career-track employee, you may also later engage in areas like management of existing businesses or overseas business planning (which could involve a transfer to Nagoya).
Team Culture and Work Style:
・ Although it's a finance company in the auto sector, the organization is not rigid.
・ Many members come from major web-based
・ Many members come from major web-based companies, and the team values autonomy and diversity.
・ The environment is stable compared to startups but aims for dynamic growth. ・ We seek individuals who are curious, proactive, and motivated for self-development. We seek individuals who are curious, proactive, and motivated for self-development.
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Brand Marketing Promoter
- Financial Services
- Sales, Sales Planning & Analysis, Event, Promotion, Brand Marketing, Research & Analysis
- Tokyo
- ¥5,000,000~¥11,000,000
It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.
Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.
This position will work with importers to plan and execute sales promotion strategies and utilize financial products to promote sales and increase brand loyalty. This position will develop and implement campaigns, create promotional tools, and analyze results. They will also be involved in product development, dealer training, and sales process optimization. Working closely with internal teams and external partners, you will ensure smooth operations and contribute to the company's market share growth.
In this position, you will plan and execute sales promotion strategies in collaboration with importers, using financial products to enhance sales and brand loyalty. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. You'll work closely with both internal teams and external partners, ensuring smooth operations and contributing to the growth of the company's market share. -
Marketing for Semiconductor Products
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo, Aichi, Osaka
- ¥5,000,000~¥8,600,000
We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
We purchase products mainly from overseas manufacturers and sell them to
・Semiconductors to major Japanese electronics manufacturers
・Electronic application equipment to government offices and universities
.
The company has agency agreements with many major overseas semiconductor manufacturers and has the strength to provide total solutions to its customers.
This position will be responsible for product marketing of semiconductor products handled by the company, mainly overseas products.
This is a great opportunity to work in a top electronics trading company where you can gain a wide range of business experience. -
Sales, Marketing and FAE for Semiconductor equipment
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Account Manager (B2B), Media, Ad, PR, FAE
- Tokyo, Aichi, Osaka
- ¥5,300,000~¥7,300,000
We are an electronics trading company that “purchases” and “sells” semiconductors, mainly integrated circuits, and electronic application equipment (laser equipment, aviation-related equipment, etc.).
We purchase products mainly from overseas manufacturers and sell them to
・Semiconductors to major Japanese electronics manufacturers
・Electronic application equipment to government offices and universities
.
We have agency agreements with many major overseas semiconductor manufacturers and have the strength to provide total solutions to our customers.
This position is responsible for providing general support from product proposal to sales of semiconductor equipment and inspection equipment. -
Project Manager
- Manufacturer, Automotive Parts
- Electronics, Research & Development, Product Marketing, Planning, Program・Project Management, Program・Project Management, Account Manager (B2B)
- Kanagawa
- ¥8,000,000~¥10,000,000
The company is a subsidiary of a global leader in the design and manufacturing of innovative electronic solutions. It specializes in connectors, interconnect systems, and other electronic components used across various industries, including automotive, telecommunications, industrial, medical, and consumer electronics. The focus is on providing high-quality products and advanced technologies to meet the evolving needs of the local market. Committed to sustainability, the company prioritizes environmentally-friendly practices in its manufacturing processes. Known for its technical expertise, strong local presence, and collaborative approach, the company works closely with customers to drive product innovation and Committed to sustainability, the company priorizes environmentally-friendly practices in its manufacturing processes.
The Project Management role is essential for ensuring business success by meeting customer needs, achieving financial goals, and improving cost, quality, and delivery. It focuses on managing new product development, coordinating with teams across product management and sales, and driving projects to completion on schedule. By aligning with customer and market requirements, it supports long-term growth and competitiveness. -
Planning/strategic planning of power semiconductor devices for electric vehicles
- Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
- Executive Management, Business planning・Business management, Product Marketing, Planning
- Aichi
- ¥8,000,000~¥14,000,000
The company boasts the No. 1 market share in Japan in the automotive components industry in the areas of thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems.
We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].
The Element Strategy Office is in charge of sales expansion strategies for Si and SiC power semiconductor devices. -
Luxury Car Marketing Specialist
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥6,000,000~¥8,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.
You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.
Consultation
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