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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Planning/strategic planning of power semiconductor devices for electric vehicles
- Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
- Executive Management, Business planning・Business management, Product Marketing, Planning
- Aichi
- ¥8,000,000~¥14,000,000
The company boasts the No. 1 market share in Japan in the automotive components industry in the areas of thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems.
We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].
The Element Strategy Office is in charge of sales expansion strategies for Si and SiC power semiconductor devices. -
Semiconductor Machinery Sales & Marketing
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Account Manager (B2B)
- Kanagawa
- ¥5,000,000~¥8,000,000
European supplier of equipment and process solutions for the semiconductor, nano and microsystems technology and related markets with headquarters in Germany.
We are looking for a sales person to introduce and propose the introduction of our semiconductor manufacturing equipment to our customers, such as semiconductor device manufacturers and material manufacturers in Japan, and to win projects for them. -
Luxury Car Marketing Specialist
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥6,000,000~¥8,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.
You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.
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UI Designer|UI Designer (Playing Manager/GM Candidate)
- Distribution & Retail, Software platform
- IT, Design engineer,UI/UX designer, Digital Marketing
- Tokyo
- ¥8,000,000~¥10,000,000
We are a Japanese-affiliated company mainly engaged in the automobile purchase business and auction business. We are monetizing these two businesses by optimizing them through DX. As a result of sincere efforts to address market challenges, the purchase service has increased significantly from the second half of 2022, and the sales portfolio has changed dramatically since the company's inception.
Web You will be responsible for the UI design of the site and app, aiming to optimize the user experience.
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Marketing
- Manufacturer, Manufacturer-Automotive, Micromobility, Transportation, Trafic, Software platform
- Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,000,000~¥9,000,000
A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.
As our goal is to become a social infrastructure, the Marketing Department plays a very important role and is an indispensable position for the growth of our business.
This is a very challenging position in which you will be entrusted with the branding of our company, which involves not only users but also companies, local governments, and other stakeholders.
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Digital Marketing Manager
- OTHERS, Real Estate, Parking, Transportation, Trafic
- Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo
- ¥5,300,000~¥6,400,000
As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. Furthermore, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people and cities, and developing various businesses such as car rentals and related financial services.
In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.
You will be responsible for digital marketing across all services in multiple business areas, including parking and car sharing. Each business has grown independently, but in recent years we have focused on integrating services (making them seamless). In order to be involved across departments, you will aim to plan and execute customer communication measures across multiple services, not limited to specific services. -
Market Research Associate Consultant/Consultant
- Consulting & Professional Services, Research
- Marketing, Research & Analysis
- Tokyo
- ¥7,000,000~¥12,000,000
This global market research firm specializes in providing comprehensive data, analysis, and insights across various industries and consumer markets. Their reports help businesses understand market trends, competitive landscapes, and consumer behavior to support strategic decision-making. serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide. They serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide.
The Associate Consultant / Consultant position reports, on a line-management basis, to a Consulting Manager, with day-to-day reporting for specific The primary function of this role is to successfully execute the strategic objectives of custom research clients. The incumbent is central to the running and further growth of the company's ad hoc research capacity. The incumbent is central to the running and further growth of the company's ad hoc research capacity. -
Marketing Manager
- Manufacturer, Manufacturer-Automotive, Micromobility, Transportation, Trafic, Software platform
- Marketing, Brand Marketing, Digital Marketing
- Tokyo
- ¥6,000,000~¥9,000,000
A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
We are developing a sustainable mobility service that reduces environmental impact and solves urban transportation issues as well as rural transportation issues.
Marketing Department is a team that is solely responsible for the growth of the fast-growing business.
We are responsible for the overall marketing planning and execution, including strategy design, Mass area such as TVCM and OOH, acquisition, CRM, etc., in order to reach more new users and to ensure the continuous use of our services.
The position we are looking for requires strong leadership and execution skills to realize
strategies, including a deep understanding of the service and the electric micromobility market, commitment to
business goals, and the ability to drive the planning and execution of promotions.
At the same time, a sense of balance with gaining public trust will also be important. -
DX Leader for Customer Experience
- Financial Services
- Marketing, Digital Marketing
- Tokyo
- ¥5,000,000~¥12,000,000
It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.
Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.
A great opportunity to join a premium German automaker financial services company as a DX Leader. This role is ideal for professionals with strong experience and interest in sales, product and project management to lead brand's business and digitalization drive. Also, this is a great opportunity to utilize language skills and develop your career in marketing.
Consultation
Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.
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