Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Four-Wheel Global Digital Marketing Strategy & Execution

    • Manufacturer, Manufacturer-Automotive
    • Sales, Business Development & Strategy, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more and more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new value, not bound by existing frameworks, to satisfy our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technological capabilities, is looking for a colleague to fuse with the ICT society and create new services.


    This is a global digital marketing position in the area of new four-wheeled vehicles.
    You will work closely with local global offices to promote the entire process from policy design to implementation, verification, and improvement. You will take on the challenge of creating customer experience value and competitive advantage by anticipating and planning measures for the next generation from a global perspective.

    Details.

  • Group Marketing Strategy & PR Director

    • Distribution & Retail
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
    • Kanagawa
    • ¥10,000,000~¥14,000,000

    A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

    As the Group's Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.

    As the Group's Marketing PR Director,
    you will oversee the centralized and strategic marketing and communications functions supporting some of the world's most recognizable luxury automotive brands.
    This position will serve as a shared service and drive consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, after-sales and financial services.
    You oversee all areas of marketing strategy and execution, including:


    Details.

  • Consultant/Senior Consultant/Manager/Sr.

    • Consulting & Professional Services, Consulting
    • Supply Chain Management, Purchasing, IT Consultant, Management Planning・Corporate strategy, Logistics Operation, SCM, Business planning・Business management, Operational Consultant, Program・Project Management, EC consultant, Management, Strategic Consultant, Financial Planning&Analysis,Cost Controller, Corporate Finance, Sales Operations, Treasury, Tax, Sales Planning & Analysis, Brand Marketing, Research & Analysis
    • Tokyo
    • ¥7,000,000~¥16,000,000

    A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.

    With deep expertise in specific industries and business domains, you will be in charge of consulting services to support clients in strengthening their competitiveness and promoting change.

    Details.

  • External Relations Coordinator

    • Energy & Infrastructure, Energy
    • Executive Management, Business planning・Business management, Business Development & Strategy, Account Manager (B2B), Media, Ad, PR
    • Tokyo
    • ¥10,000,000~¥12,000,000

    We are a start-up company that provides new options for disasters and under-infrastructured areas with innovative technologies that enable the recycling and use of water resources. The company is evolving into a global organization that brings together engineers and researchers from around the world while taking on global issues such as climate change and water scarcity. Currently in the business growth phase, we are aiming for further expansion with an IPO in sight, based on a mission of high social significance. Our 100-person organization is rooted in a culture where each individual can take on challenges with discretion and responsibility.

    This startup is pioneering innovative technologies that enable sustainable water circulation, offering vital solutions in times of disaster and in Tackling global issues such as climate change and water scarcity, the company is rapidly evolving into a global organization that attracts engineers and researchers from around the world. Now in a growth phase with an IPO on the horizon, it offers the opportunity to work on a mission with significant social impact. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges. With a team of around 100 members, the company fosters a culture where each individual is empowered to take ownership and boldly pursue meaningful challenges.

    This is a key position to understand management strategy, policies, perspicuity, and vision, and to accelerate problem solving by involving many stakeholders.

    Details.

  • Planning Promotion Lead|Planning and Promotion of Transportation Infrastructure

    • Manufacturer, Manufacturer-Automotive, Micromobility, Software platform, Transportation, Trafic
    • Executive Management, Business planning・Business management, Event, Promotion, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,000,000~¥8,000,000

    A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
    Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
    Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
    We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

    This position is responsible for a wide range of activities related to traffic safety, from planning and implementation of measures to educational activities and data analysis.

    Details.

  • Business Development

    • IT, Software platform
    • Sales, Area・Regional Sales, Event, Promotion, Business Development & Strategy, Account Manager (B2B)
    • Tokyo
    • ¥6,000,000~¥10,000,000

    We operate a “vehicle-seeking and cargo-seeking matching platform” specialized for the transportation industry, providing a mechanism to smoothly connect shippers and transportation companies and promoting business reform through the power of digital.
    The system, which has supported transportation companies since its inception, is already one of the largest systems in Japan, but there is still room for expansion, and you can be involved in work that can have an impact on society by helping to improve operational efficiency and vacancy rates.

    As Business Development, you will be responsible for growing the business.
    A wide range of work assignments can be expected depending on your experience and ambitions.

    Details.

  • Area Marketing Sales

    • Logistics & Transportation, Transportation, Trafic
    • Sales, Area・Regional Sales, Product Marketing, Planning, Brand Marketing, Media, Ad, PR, Account Manager (B2B)
    • Tokyo
    • ¥5,000,000~¥6,500,000

    As an infrastructure company that supports urban mobility, we are developing an overwhelmingly large parking network in Japan and abroad. In addition, the company is expanding new mobility services such as ride-sharing and car-sharing, building a next-generation mobility infrastructure that connects people to the city, and developing various businesses such as car rental and related financial services.
    In addition to its stable business foundation, the company is actively developing new services utilizing digital technology, and sustainable growth is expected. The company is expanding not only domestically but also globally, currently operating overseas in seven countries including the UK, Australia, and New Zealand, providing an environment where you can be involved in large-scale challenges. We are currently expanding overseas in seven countries, including the United Kingdom, Australia, and New Zealand, providing an environment in which you can be involved in large-scale challenges.

    You will be in charge of sales to restaurants and retailers in order to expand the number of merchants of credit card payment services for stores.

    Details.

  • Senior Digital Payment Service Manager

    • Financial Services
    • IT, Program・Project Management, Product Marketing, Planning, Business Development & Strategy
    • Tokyo
    • ¥7,100,000~¥11,000,000

    This Japanese company is a leading provider in the Japanese financial services industry, offering a wide range of financial products to its customers and dealers, including auto loans, leasing, and insurance. Playing a key role through customized financing solutions to support auto sales and improve customer mobility, the company operates in more than 40 countries and territories, and its finance business continues to grow globally as sales volumes increase. With a focus on innovation and reliability, the company is transforming itself into a mobility services company and is actively pursuing new business ventures to strengthen its brand and contribute to the growth of the automotive industry.

    This company in Japan is a leading financial services provider in Japan offering a range of products including automobile loans, leases, and insurance, to customers and dealers. The company plays a pivotal role in supporting automotive sales and enhancing customer mobility with tailored financing solutions. Operating in over 40 countries and regions, the company's financial business continues to expand as sales volumes grow globally. Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business Committed to innovation and reliability, the company is also transforming into a mobility service company, actively pursuing new business ventures to further strengthen its brand and contribute to the growth of the automotive industry.

    In this position you will work on strategy planning to enhance the product value of the company's digital payment app, as well as system planning and alliance promotion.
    We are in a phase where we aim to solidify user and group value through more multifaceted challenges.
    You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business We are in a phase where we aim to solidify user and group value through more multifaceted challenges. You'll be actively involved in product strategy planning and product management, considering system specifications, usability, customer experience, and business growth strategies.

    [Job Details]
    Rather than only the following instructions, we expect you to proactively think about what needs to be done to enhance product value, and take
    The team operates in a scrum and agile style, deciding roles and responsibilities flexibly. The team operates in a scrum and agile style, deciding roles and responsibilities flexibly.

    [Special Notes]

    Career Path:
    The company covers existing fields such as auto sales finance, and new business fields like personal mobility services, payment solutions, and blockchain.
    This role is expected to begin in the new business domain, but as a general career-track employee, you may also later engage in areas like management of existing businesses or overseas business planning (which could involve a transfer to Nagoya).

    Team Culture and Work Style:
    ・ Although it's a finance company in the auto sector, the organization is not rigid.
    ・ Many members come from major web-based
    ・ Many members come from major web-based companies, and the team values autonomy and diversity.
    ・ The environment is stable compared to startups but aims for dynamic growth. ・ We seek individuals who are curious, proactive, and motivated for self-development. We seek individuals who are curious, proactive, and motivated for self-development.

    Details.

  • Brand Marketing Promoter

    • Financial Services
    • Sales, Sales Planning & Analysis, Event, Promotion, Brand Marketing, Research & Analysis
    • Tokyo
    • ¥5,000,000~¥7,500,000

    It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.

    Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.

    This position will work with importers to plan and execute sales promotion strategies and utilize financial products to promote sales and increase brand loyalty. This position will develop and implement campaigns, create promotional tools, and analyze results. They will also be involved in product development, dealer training, and sales process optimization. Working closely with internal teams and external partners, you will ensure smooth operations and contribute to the company's market share growth.

    In this position, you will plan and execute sales promotion strategies in collaboration with importers, using financial products to enhance sales and brand loyalty. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. Additionally, you'll be involved in product development, dealer training, and optimizing sales processes. You'll work closely with both internal teams and external partners, ensuring smooth operations and contributing to the growth of the company's market share.

    Details.

  • Semiconductor Machinery Sales & Marketing

    • Manufacturer, Semiconductor
    • Marketing, Event, Promotion, Product Marketing, Planning, Account Manager (B2B)
    • Kanagawa
    • ¥5,000,000~¥8,000,000

    European supplier of equipment and process solutions for the semiconductor, nano and microsystems technology and related markets with headquarters in Germany.

    We are looking for a sales person to introduce and propose the introduction of our semiconductor manufacturing equipment to our customers, such as semiconductor device manufacturers and material manufacturers in Japan, and to win projects for them.

    Details.

  • Luxury Car Marketing Specialist

    • Distribution & Retail
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing
    • Kanagawa
    • ¥6,000,000~¥8,000,000

    A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.

    Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.

    You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.





    Details.

  • UX Research / User Research

    • Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
    • IT, Design engineer,UI/UX designer, Research & Analysis
    • Tokyo, Aichi
    • ¥6,000,000~¥11,000,000

    In the automotive parts industry, it is one of the largest companies in Japan in the thermal systems, mobility systems, power train systems, electrification systems, and electronic systems businesses.
    We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].

    In this position, you will be in charge of UX planning and UX design development as well as researching end-user value.

    Details.

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