Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • Marketing Manager

    • IT, Software platform
    • Marketing, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥6,000,000~¥9,000,000

    A startup company that provides electric kickboards and electric bicycle sharing services with the aim of popularizing micromobility.
    The company has set up stations mainly in urban areas and is developing a system that makes short-distance travel easy and efficient.
    The service is easy to use via a dedicated app and is attracting attention as a sustainable means of transportation.
    We are developing a sustainable mobility service that reduces environmental impact and solves urban transportation issues as well as rural transportation issues.

    Marketing Department is a team that is solely responsible for the growth of the fast-growing business.
    We are responsible for the overall marketing planning and execution, including strategy design, Mass area such as TVCM and OOH, acquisition, CRM, etc., in order to reach more new users and to ensure the continuous use of our services.

    The position we are looking for requires strong leadership and execution skills to realize
    strategies, including a deep understanding of the service and the electric micromobility market, commitment to
    business goals, and the ability to drive the planning and execution of promotions.
    At the same time, a sense of balance with gaining public trust will also be important.

    Details.

  • PR

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Media, Ad, PR
    • Kanagawa
    • ¥6,000,000~¥10,000,000

    ■We are a Japanese subsidiary of a world-class automobile manufacturer.
    In addition to the passenger car division, which has remained strong as in the past, our role in Japan is also growing by the day, as needs for commercial vehicles such as sightseeing buses are rapidly increasing due to the recent increase in the number of tourists visiting Japan.
    As a global automotive manufacturer, our work is characterized by a wide range of activities and great satisfaction.
    There is an atmosphere of freedom to work with a great deal of discretion, leaving the process of getting there up to the individual in charge, as long as the results are solid.

    Public Relations Manager for the Passenger Car Division

    Details.

  • DX Leader for Customer Experience

    • Financial Services
    • Marketing, Digital Marketing
    • Tokyo
    • ¥5,000,000~¥7,500,000

    Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financing solutions. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.

    A great opportunity to join a premium German automaker financial services company as a DX Leader. This role is ideal for professionals with strong experience and interest in sales, product and project management to lead brand's business and digitalization drive. Also, this is a great opportunity to utilize language skills and develop your career in marketing.

    Details.

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