JOB ID 22431

Marketing|Marketing (middle to low funnel)

  • Manufacturer, Manufacturer-Automotive, Micromobility, Software platform, Transportation, Trafic
  • Marketing, Brand Marketing, Digital Marketing
  • Tokyo
  • ¥7,000,000~¥10,000,000

A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.

You will be responsible for everything from middle to low funnel marketing strategy design to planning and implementation, with the goal of acquiring new users.

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Job Description

  • Responsibilities
    In this fast-growing business and rapidly changing market environment, the issues to be addressed are evolving daily, and we plan to develop a wide range of measures, including offline and online advertising, influencer partnerships, SNS strategies, grassroots initiatives, events, and more.
    You will be responsible for a series of tasks from designing KPIs and planning measures to achieve the objectives of each policy you were in charge of, to coordination and collaboration with all related parties, execution, and review and analysis.
  • Requirements
    ・Minimum of 3 years of marketing experience at a business company with toC services
    ・Experience with middle funnel to low funnel measures
    (Influencer marketing, experience in marketing using SNS, emphasis on new category marketing experience)
    ・Tentative logical and quantitative approach, including designing appropriate metrics Experience in implementing marketing initiatives through logical and quantitative tentative planning and verification, including designing appropriate metrics

    <Skills>
    ・Commitment to business goals and ability to drive planning and execution of promotions
    ・Backwards thinking from objectives
    ・Strong leadership and cross-functional execution skills to realize strategies
    ・Flexibility to adapt to changing markets and businesses with a sense of speed ・Flexibility to adapt to changes in Flexibility to respond to changing markets and businesses with speed
    ・Numerical and data-driven thinking and ability to translate into strategy and execution
  • Preferred
    -Startup experience: ability to think and move independently in an environment where various processes and learnings are not available
    -Growth experience in web and app services
    -Project management experience involving multiple stakeholders
    -Experience utilizing social listening tools
    Experience working outside of the marketing department (business development, sales, consulting, etc.)
    ・CRM experience
    ・Experience designing and conducting quantitative and qualitative research
  • Location
    Tokyo
  • Work Style
    Remote working possible, Flex working possible
  • Salary
    ¥7,000,000~¥10,000,000
  • Attractive
    Points
    Stock options available, No relocation, Average age 30s, Over 50% Mid-Career Hires, Weekends and holidays off, Major corporation, Venture Company, New businesses and services

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