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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Luxury Car Marketing Specialist
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥6,000,000~¥8,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
Responsible for marketing and advertising activities in luxury car sales, developing and implementing annual plans to achieve sales targets, and managing digital campaigns and social networking activities. In addition, the position will manage CRM activities and promote the brand's communication strategy through collaboration with the regional offices.
You will be responsible for marketing and advertising activities in luxury car sales, planning and implementing annual plans to achieve sales targets, and managing digital campaigns and social media activities. Additionally, I will drive the brand's communication strategy through CRM activities and In addition, I will drive the brand's communication strategy through CRM activities and collaboration with regional offices.
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Semiconductor Machinery Sales & Marketing
- Manufacturer, Semiconductor
- Marketing, Event, Promotion, Product Marketing, Planning, Account Manager (B2B)
- Kanagawa
- ¥5,000,000~¥8,000,000
European supplier of equipment and process solutions for the semiconductor, nano and microsystems technology and related markets with headquarters in Germany.
We are looking for a sales person to introduce and propose the introduction of our semiconductor manufacturing equipment to our customers, such as semiconductor device manufacturers and material manufacturers in Japan, and to win projects for them. -
UX Research / User Research
- Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
- IT, Design engineer,UI/UX designer, Research & Analysis
- Tokyo, Aichi
- ¥6,000,000~¥11,000,000
In the automotive parts industry, it is one of the largest companies in Japan in the thermal systems, mobility systems, power train systems, electrification systems, and electronic systems businesses.
We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].
In this position, you will be in charge of UX planning and UX design development as well as researching end-user value. -
Marketing|Marketing (middle to low funnel)
- Manufacturer, Manufacturer-Automotive, Micromobility, Software platform, Transportation, Trafic
- Marketing, Brand Marketing, Digital Marketing
- Tokyo
- ¥7,000,000~¥10,000,000
A startup company that provides electric kickboard and electric bicycle sharing services with the aim of popularizing micromobility.
Stations are set up mainly in urban areas, and a system is being developed to make short-distance travel easier and more efficient.
Easily accessible via a dedicated app, it is attracting attention as a sustainable means of transportation.
We are developing sustainable mobility services that reduce environmental impact and include solutions to urban transportation issues as well as rural transportation issues.
You will be responsible for everything from middle to low funnel marketing strategy design to planning and implementation, with the goal of acquiring new users. -
DX Leader for Customer Experience
- Financial Services
- Marketing, Digital Marketing
- Tokyo
- ¥5,000,000~¥12,000,000
It is the financial arm of one of the world's largest automobile manufacturers. Headquartered in Japan, it offers a diverse range of financial products and services to individuals and corporations, specializing in automotive finance. Its main offerings include financial products for customers and dealers, such as auto loans, leasing, and insurance. The company plays a key role in supporting vehicle sales and growth in the Japanese market through flexible and tailored financial solutions.
Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Based in Japan, the company offers a range of financial products and services to both individual and corporate customers, with a focus on automotive financing solutions. Their offerings include financing options such as car loans, leasing, and insurance for customers and dealers. The company plays a crucial role in supporting the sales and growth of vehicles in the Japanese market by providing flexible and tailored financial solutions that meet the needs of consumers and businesses alike.
A great opportunity to join an automotive financial services company as a DX Leader. This role is ideal for professionals with strong experience and interest in sales, product and project management to lead brand's business and digitalization drive. This role is ideal for professionals with strong experience and interest in sales, product and project management to lead brand's business and digitalization drive. Also, this is a great opportunity to utilize language skills and develop your career in marketing.
Consultation
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