This guide will walk you through the essential preparation for interviews in the automotive industry. We’ll cover everything from fundamental industry knowledge to Q&A strategies, ensuring you’re well-prepared for your interview. 

1． What is CASE (Connected, Autonomous, Shared service, Electric) ?

An Overview CASE stands for the four key elements shaping the future of the automotive industry: Connected, Autonomous, Shared Service, and Electric. Each aspect signifies: 

• Connected: Enhancing vehicle-internet connectivity for real-time information and remote monitoring. 
• Autonomous: Technologies enabling vehicles to operate without human intervention. 
• Shared Service: Promoting vehicle sharing over ownership, emphasizing usage. 
• Electric: Focusing on the proliferation of electric vehicles for improved energy efficiency and environmental sustainability. 

2. The Acceleration of Electrification

As we move towards a more sustainable future, electrification, an integral part of the CASE initiative, is pivotal for the survival and evolution of companies in Japan’s automotive industry. This shift aligns with the 2050 carbon-neutral goal, emphasizing the adoption of electric vehicles (EVs) and renewable energy sources. 

• Intensifying Competition and Emergence of New Players: The race towards electrification has intensified. New manufacturers, particularly in the electric vehicle segment, are making significant strides. Tesla, a frontrunner in this field, has gained recognition for its innovative technology and rapid market penetration. Similarly, Chinese firms like BYD and NIO are expanding their influence, both domestically and globally, challenging traditional automakers. 

• Advancements in Battery Technology: A key focus area is the development of next-generation batteries, moving beyond conventional lithium-ion technology. Research into solid-state and bio-batteries is progressing, promising higher energy density and improved safety features. These advancements are anticipated to enhance the range and charging efficiency of EVs, a critical factor in consumer adoption.

• Japanese Automakers’ Electrification Strategies: Japanese car manufacturers are actively adapting their strategies to stay competitive in the electrifying landscape.

3. MaaS (Mobility as a Service)

MaaS is emerging as a crucial trend, offering integrated services that combine public transportation with personal mobility solutions. This is particularly relevant in the context of aging populations and urban traffic congestion. 

4. Semiconductor Shortage

The automotive industry has been significantly affected by the semiconductor shortage, with several contributing factors. The onset of the COVID-19 pandemic led to temporary closures of semiconductor factories, exacerbating the issue. Additionally, international conflicts and U.S. embargoes have further strained supply chains. The rising demand for semiconductors is driven by advancements in electrification, autonomous driving technology, and the need for improved cybersecurity. In response, the Japanese government is backing efforts to stabilize supply, and automakers are exploring various measures, including in-house production of semiconductors. 

The automotive industry is experiencing a dynamic shift, with an expanded range of participants influencing its direction. This transformation is evident in both service provision and technological innovation: 

• Service Provision Beyond Traditional Car Manufacturers: The scope of services offered to consumers is no longer limited to car manufacturers. Dealerships and after-sales services continue to play a vital role, but now, an increasing number of automotive manufacturers and commercial entities are introducing innovative approaches like subscription models, online sales platforms, and car-sharing services. 

• Diverse Participants in Technological Advancement: The development of key technologies such as autonomous driving, connected services, battery innovation, and safety features is no longer the sole domain of traditional manufacturers. IT and software companies are increasingly becoming integral players in these areas, contributing to the rapid evolution of automotive technology. 

• Key Point: Demonstrate self-awareness and the ability to self-evaluate. Use specific examples to explain your strengths and weaknesses. 
• Example Response: Highlight adaptability and learning ability as strengths, using a project example. Acknowledge a tendency towards perfectionism as a weakness and discuss ongoing efforts to improve time management. 

• Key Point: Show your enthusiasm and knowledge of the company. Focus on specific aspects that attract you and align with your career goals. 
• Preparation Tip: Understand the company’s culture, values, and unique offerings. 

• Key Point: Illustrate your ability to manage stress and time effectively. Provide specific examples demonstrating your approach. 
• Example Response: Describe a strategy involving task prioritization, stress management, and team collaboration, using a real project scenario. 

• Key Point: Showcase problem-solving skills and initiative. Detail the process from problem identification to resolution. 
• Example Approach: Select a specific problem, explain your perception, detail your actions and approach, discuss the outcomes, and reflect on learning and improvement opportunities. 

• Key Point: Express your career aspirations and how you plan to contribute to the company. 
• Example Response: For a cybersecurity sales position, discuss enhancing the company’s cybersecurity impact and aspiring towards a managerial role to lead innovative projects. 

• Key Point: Demonstrate awareness of industry trends and an informed opinion on EVs. 
• Example Response: Discuss the challenges and potential of EVs, emphasizing the importance of sustainable practices and the future role of EVs in the industry. 

Is your response compelling?

Our consultants, who are familiar with the companies we introduce, provide personalized advice on interview questions and responses (Free of charge). Don’t hesitate to consult with us for tailored guidance.” 

The automotive industry is experiencing a once-in-a-century transformation, marked by the entry of various new players and a shift in the traditional business model. This change is not only reshaping the industry’s structure but also influencing the nature of job interviews within this sector. 

Recently, there’s been a notable increase in candidates from diverse industries entering the automotive field. This trend underscores the need for applicants to understand the broader dynamics of the automotive industry, including how different players are adapting to changing lifestyles and service demands. 

Crucial to interview success is your ability to articulate clearly how your experience and skills align with the company’s direction. A good skill match is vital, but it’s equally important to communicate this effectively during an interview. Preparation is key – it’s essential to articulate your value proposition to potential employers convincingly. 

At Turnpoint Consulting, we provide comprehensive, company-specific support. This includes guidance on handling interviews, understanding the interviewers, and tackling specific questions. We encourage you to reach out to us for personalized assistance tailored to your career aspirations within the automotive industry.