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JOB ID 27462

Lifestyle Automotive Brand Head of Marketing and Product

  • Manufacturer, Manufacturer-Automotive
  • Marketing, Brand Marketing
  • Tokyo
  • ¥12,000,000～¥16,000,000

Founded in the early 20th century, the company has built a strong reputation for producing premium vehicles that blend innovation with driving pleasure. With a rich motorsport heritage, it has consistently With a rich motorsport heritage, it has consistently pushed the boundaries of automotive technology, from high-performance sedans and SUVs to electrified models shaping the future of mobility. Known for its distinctive design philosophy and driver-focused approach, the brand continues to be a leader in the global automotive industry, delivering a Known for its distinctive design philosophy and driver-focused approach, the brand continues to be a leader in the global automotive industry, delivering a seamless blend of sophistication and cutting-edge advancements.

You will lead and coordinate national sales activities to achieve sales volume, profitability, and customer satisfaction targets while ensuring effective implementation of sales strategies across the dealer network. The role oversees vehicle sales performance, stock management, and sales promotion initiatives, while monitoring market trends and driving corrective actions when needed. You will also lead dealer engagement and execute market-specific projects to support sustainable business growth.

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Job Description

  • Responsibilities
    • Define and lead the overall brand strategy and positioning for the Japanese market in alignment with global brand direction and business objectives.
    • Own the end-to-end marketing strategy including brand communication, customer engagement, and demand generation to drive sustainable brand growth and market share.
    • Lead cross-functional collaboration with Sales, Product, Digital, and external partners to ensure integrated marketing plans that maximize impact and ROI.
    • Oversee the development and execution of high-level communication campaigns, ensuring alignment with corporate goals and local market dynamics.
    • Manage and optimize the marketing budget, prioritizing investments to achieve brand and sales targets effectively.
    • Represent the Japan organization in strategic discussions with headquarters, agencies, and key stakeholders to influence brand initiatives and market adaptations.
    • Build and lead a high-performing marketing team, fostering innovation, capability development, and excellence in execution.

    ＜Product＞

    • Define and drive the overall product portfolio strategy for the Japanese market, integrating local market requirements, regulatory frameworks, and corporate business goals.
    • Lead the end-to-end product lifecycle management including strategic planning, launch execution, local edition adaptation, and phase-out in close alignment with global headquarters and cross-functional teams.
    • Oversee comprehensive market and competitive intelligence activities to identify emerging trends, customer needs, and potential risks, translating insights into actionable product strategies and pricing models.
    • Collaborate at senior levels with Marketing, Sales and external partners to ensure product offerings are well positioned, communicated, and supported to maximize market success and profitability.
    • Lead and mentor the product management team, fostering a culture of innovation, continuous improvement, and customer-centricity.
    • Represent the product organization in strategic discussions with headquarters and key stakeholders, advocating for market-specific requirements and influencing global product direction.
  • Requirements
    - University degree
    - At least 5 years Marketing activities, campaign management
    - General marketing knowledge
    - Knowledge of updated Digital innovations, new digital formats
    - Excellent communication and organizing skills
    - Fluent English and Japanese
    - Understanding of the company and its brand
    - MS office (Excel, Word, PowerPoint, Access
  • Location
    Tokyo
  • Work Style
    Remote working possible, Flex working possible
  • Salary
    ¥12,000,000～¥16,000,000
  • Attractive
    Points
    Over 50% Mid-Career Hires, Childcare support system, Overseas business trip, Foreign capital company, Overseas communication, Weekends and holidays off, Make use of languages, Management Position

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