JOB ID 27898

Marketing Specialist (MarCom) | Marketing Specialist

  • Manufacturer, Machinery, Equipment
  • Marketing, Digital Marketing
  • Kanagawa
  • ¥6,000,000~¥8,000,000

A global manufacturer of industrial coating and coating equipment, providing spray guns, pumps, paint supply and painting systems for manufacturing including automobiles. Owning multiple established brands, the company focuses on proposing systems that consider the entire production line rather than just individual products. It is a company with a global technology foundation and strong niche expertise that supports the realization of more efficient and environmentally friendly manufacturing processes.

Responsible for all aspects of MarCom in the Japanese market, executing brand messaging, digital marketing, exhibitions and events, content production, PR, and lead nurturing. Reports to the Marketing Manager and, in collaboration with the sales department, global headquarters, and overseas teams, promotes marketing activities that lead acquisition and contributions to the sales pipeline, leading to business growth.

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Job Description

  • Responsibilities
    Responsible for developing brand and product messaging, competitor research, web, SNS, and email marketing, SEO/SEM, digital advertising such as Google Ads and LinkedIn Ads, lead nurturing using MA, planning and managing domestic exhibitions, seminars, and webinars, producing content such as white papers, case studies, product catalogs, and videos, handling press releases and media, participating in annual marketing plans, managing KPIs and budgets, improving lead quality with sales, reporting to global marketing teams, and managing external partners such as advertising agencies, PR companies, and production companies.
  • Requirements
    ・Over 5 years of practical marketing experience in B2B manufacturing or equipment manufacturers (including more than 3 years in the MarCom field)
    ・Experience in digital marketing strategy and execution (Web, SNS, MA, SEO/SEM)
    ・Experience planning and managing
    exhibitions and events ・Business-level English proficiency (equivalent to TOEIC800 points)
    ・Experience managing teams
    of two or more people ・Experience in planning and managing marketing budgets
  • Preferred
    ・Product knowledge
    of industrial equipment, automation systems, painting equipment, bonding and joining technologies ・Experience
    using marketing/CRM tools such as HubSpot, Marketo, Salesforce ・Basic skills
    in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) ・Experience in overseas assignments or global projects
    ・MBA
  • Location
    Kanagawa
  • Salary
    ¥6,000,000~¥8,000,000
  • Attractive
    Points
    Japanese company with global opportunities, Overseas business trip, Foreign capital company, Make use of languages, Weekends and holidays off, Management Position

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