Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

Job Listings

Change search criteria

Please select your industry/occupation and location

Salary

{{ incomeText }}

Work Style

{{ workStylesText }}

Attractive
Points

{{ attractivePointsText }}

Clear Conditions

Industry

Number of jobs {{this.jobCount}}

Clear Selection

Function

  • Executive Management
  • Aftersales
  • Sales
  • Dealer Development
  • Marketing
  • Consulting
  • Mechanical
  • Electronics
  • Semiconductor
  • IT
  • Chemical
  • Supply Chain Management
  • General Accounting
  • HR, GA & Facilities
  • In-House Counsel, Legal Affairs
  • Financial Services
  • Other

Number of jobs {{ this.jobCount }}

Clear Selection

Location

  • Hokkaido / Tohoku
  • Kanto
  • Joshinetsu/Hokuriku
  • Tokai
  • Kansai
  • Chugoku
  • Shikoku
  • Kyushu/Okinawa
  • Overseas

Number of jobs {{this.jobCount}}

Clear Selection

1 2 3
  • External Relations Lead - ADAS System

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Research & Analysis, Media, Ad, PR
    • Tochigi
    • ¥6,600,000~¥9,600,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    You will be responsible for liaison work in the development of driver assistance systems, automated driving systems, and parking assistance systems.

    Details.

  • AI/ML Engineer - Automotive Demand Forecasting and System Development (U.S. Market)|ML/AI Engineer - Four-Wheeled Vehicle Demand Forecasting Analysis and System Development (U.S. Market)

    • Manufacturer, Manufacturer-Automotive
    • IT, Other (Localization, QA), Data Analyst, SE(Web, OPEN), Research & Analysis
    • Saitama
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new values that are not bound by existing frameworks, so that we can continue to please our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technical capabilities, is recruiting associates to integrate with the ICT society and create new services.


    In light of overseas political and economic trends, supply and demand forecasting is becoming increasingly important, and as we organically combine all types of data from sales, production, and procurement to develop unique demand forecasting and supply optimization solutions at high speed and in an agile manner, we will accelerate data analysis in demand forecasting by using machine learning and generative AI. You will be responsible for accelerating data analysis in demand forecasting using machine learning and generative AI.

    Details.

  • Event Strategy Planning/Promotion Specialist | Event Strategy Planning and Management Specialist

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis
    • Tokyo
    • ¥6,000,000~¥12,000,000

    This company aims to provide new mobility solutions by leveraging expertise from both the automotive and electronics industries. electrification, connected technologies, autonomous driving, and the integration of entertainment, it strives to lead the next-generation luxury car market.

    Since its establishment, the company has pursued technological innovation and the enhancement of customer experiences, delivering unique services and products globally. Through the development of high-performance EVs, it also contributes to reducing environmental impact and achieving a sustainable society.

    The candidate will be responsible for planning Japan marketing plans and event planning and experience design, execution management, permanent base PDCA, and planning and execution of other measures to expand brand awareness, arouse interest, acquire and expand the fan base, and increase sales prospects.

    Details.

  • Global Product Marketing - Suspension Products

    • Manufacturer, Automotive Parts
    • Marketing, Product Marketing, Planning, Research & Analysis
    • Tokyo
    • ¥7,400,000~¥12,200,000

    We are a global supplier created in 2021 through integration. Our mission is to realize an advanced and sustainable mobility society. The company has offices in 27 countries around the world and employs approximately 80,000 people. The company has a wide range of business areas including powertrain, chassis, ADAS/automatic driving, motorcycles, and aftermarket, and demonstrates its strength in the CASE area. 50% reduction of CO₂ emissions by 2030 is targeted, and large-scale production of motors and inverters for EVs is underway. The company also offers an attractive environment that supports employee growth and work-life balance by emphasizing diversity and flexible work styles.

    You will be engaged in understanding global aftermarket demand, setting up products for a wide variety of vehicle types, and launching products in the market as early as possible.

    Details.

  • Marketing Manager

    • Distribution & Retail
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Media, Ad, PR
    • Tokyo
    • ¥7,000,000~¥11,000,000

    This company is an official authorized dealer group for premium European vehicles in Japan, primarily operating in the central Tokyo area. Unlike other dealers, they offer very high incentives and also the chance to transfer to the importer. Unlike other dealers, they offer very high incentives and also the chance to transfer to the importer.

    This company is a group of authorized dealers of premium European cars in Japan, operating primarily in central Tokyo. It is a separate organization from the brand's Japanese subsidiary and operates as an authorized dealer under its authorization. Unlike other dealers, the company offers very high incentives and the opportunity to transfer to an importer.


    Lead and manage the promotion of marketing activities of the sales department at a premium automobile dealership by developing overall strategies for marketing activities with a focus on attracting new customers.

    Details.

  • Transportation Strategies Planning and Promotion (Osaka)

    • IT, Software platform, Transportation, Trafic
    • Executive Management, Management Planning・Corporate strategy, Business Development & Strategy, Brand Marketing
    • Osaka
    • ¥8,000,000~¥12,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
    Utilizing its proprietary apps and platforms, the company offers a variety of services, mainly cab dispatch services.
    It is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a variety of companies.

    Facing the actual conditions and transportation issues that differ from region to region, the company will take on the challenge of realizing sustainable regional transportation while combining solutions such as DXing cabs that can be provided, support team schemes, Japanese version of ride-sharing, public ride-sharing, and carpooling.

    Details.

  • Sales and Marketing (Electronic Devices)

    • Manufacturer, Semiconductor, Trading
    • Electronics, Sales・Service Engineer, Product Marketing, Planning, FAE
    • Tokyo, Aichi
    • ¥5,800,000~¥8,900,000

    Hardware BusinessWe are a general electronics trading company that provides automotive parts manufacturers with a series of solutions for all kinds of electronic device products, including semiconductors and printed circuit boards, from planning, design and development to manufacturing, logistics, and quality control. We handle semiconductors and electronic components in a major general trading company group.
    Since we are under the watchful eye of major companies, we have contracts with 9 major companies and can be involved in major projects.
    We also have a support system that utilizes new technologies and partner networks in areas such as electrification, automated driving/ADAS, next-generation cockpits, and connectivity.
    We are developing a wide range of businesses that go beyond the traditional trading company function of purchasing and selling products.


    Details.

  • Hardware Technology Planner - Next-Generation Integrated ECU

    • Manufacturer, Semiconductor, Electrical & Electronic, Automotive Parts
    • Executive Management, Business planning・Business management, Research & Development, Product Marketing, Planning, Product Engineer (Hard/soft), Research & Analysis
    • Aichi
    • ¥5,500,000~¥13,300,000

    The company boasts the No. 1 market share in Japan in the automotive components industry in the areas of thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems.
    We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].

    You will be responsible for creating and planning new added value for the next generation of large scale integrated ECUs and the differentiating technologies that will make this possible.

    Details.

  • Marketing director

    • Logistics & Transportation, Transportation, Trafic, Software platform
    • Marketing, Event, Promotion, Product Marketing, Planning, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥7,000,000~¥9,000,000

    It is a company that develops mobility-related services and promotes the digitalization of transportation and mobility.
    Utilizing its own apps and platforms, the company offers a variety of services, mainly cab dispatch services.
    is one of only a dozen unicorn companies in Japan, and is co-creating new mobility services with a wide range of companies.

    This is a marketing director position to promote marketing practices for the app business.
    With many initiatives underway on a project basis, you will support the success of these initiatives by managing the progress of a series of initiatives, coordinating and negotiating with internal and external stakeholders. Under appropriate budget management, you will be responsible for a variety of marketing activities, including communication design, creative production management, analysis and review of the results of initiatives, and making recommendations for improvement and the next initiative.

    Details.

  • Marketing Planner |Corporate Event & Experience Marketing Planner

    • Consulting & Professional Services, Consulting
    • HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
    • Tokyo
    • ¥7,000,000~¥11,000,000

    A consulting firm belonging to a major Japanese group, we provide consistent support for business reform, operational improvement, and IT implementation support for a wide range of industries including manufacturing, distribution, telecommunications, finance, and public sector. The firm is characterized by its field-based problem-solving capabilities and a style that extends from conceptualization to the execution phase, and places emphasis on relationships of trust with clients. Our consultants have strengths in both operations and IT, and we have a wealth of global projects. We are steadily growing as an execution-support-oriented firm originating from Japan.

    You will be responsible for the strategic planning and execution of internal events aimed at improving employee engagement and fostering corporate culture, as well as external events aimed at expanding brand awareness, acquiring leads, and achieving business goals.
    This is a key role in maximizing corporate value through strategic and creative events in collaboration with internal and external stakeholders.

    Details.

  • General Manager, Planning & Administration Department, Marketing Division

    • Manufacturer, Automotive Parts
    • Executive Management, Business planning・Business management, Product Marketing, Planning, Brand Marketing
    • Tokyo
    • ¥10,500,000~¥16,500,000

    We provide innovative solutions to meet the diverse needs of society and customers. In particular, the Design & Marketing Division, with "customer-driven business activities" at its core, promotes the creation of brands and cultures, the development of new markets and businesses, and the maximization of existing businesses, while also enhancing the competitiveness of the entire company by strengthening UX design and modernizing marketing. In addition, the Planning & Operations Management Department's Planning & Management Division is responsible for leading cross-company transformation projects and organizational reforms by continuously optimizing people, processes, and technology. By introducing diverse career support systems and flexible work styles that respond to the global business environment, the company has established a system that allows each employee to contribute to solving social issues while growing as an individual.

    As the General Manager of the Planning & Operations Management Department, Planning & Administration Division, you will lead customer-driven business activities.

    Details.

  • Four-Wheel Global Digital Marketing Strategy & Execution

    • Manufacturer, Manufacturer-Automotive
    • Sales, Business Development & Strategy, Brand Marketing, Digital Marketing
    • Tokyo
    • ¥5,900,000~¥10,900,000

    As an automobile manufacturer that continues to evolve to provide "joy" to more and more people 10 years, 20 years, and beyond, we have been and will continue to challenge to create new value, not bound by existing frameworks, to satisfy our customers around the world.
    The company, which has been providing multiple products loved by many customers based on its solid technological capabilities, is looking for a colleague to fuse with the ICT society and create new services.


    This is a global digital marketing position in the area of new four-wheeled vehicles.
    You will work closely with local global offices to promote the entire process from policy design to implementation, verification, and improvement. You will take on the challenge of creating customer experience value and competitive advantage by anticipating and planning measures for the next generation from a global perspective.

    Details.

1 2 3

Consultation

Our expert team is dedicated to empowering your career change, crafting tailored career plans, and securing the best job opportunities in the automotive and mobility sectors.

Connect with Us

Search by Location