Marketing jobs and career trends in the automotive industry

Industry Trends for Marketing Jobs

Customer behavior online

With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.

personalization

Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.

data analysis

It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.

Utilization of Social Media

You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.

AI Utilization

With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.

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  • PR Media Relations | PR Media Relations

    • Manufacturer, Manufacturer-Automotive
    • Marketing, Media, Ad, PR
    • Tokyo
    • ¥5,700,000~¥10,400,000

    As an automaker that continues to evolve to provide "joy" to more people 10, 20 years from now, and beyond, we have always and will continue to challenge ourselves to create new value beyond existing frameworks so that customers around the world will be delighted.
    Having provided a variety of products loved by many customers with solid technical expertise, the company is now seeking partners to integrate with the ICT society and create new services.


    This is a product PR position at an automobile manufacturer focused on PR and media relations for four-wheeled vehicle products, aiming to communicate product value to the market.

    Details.

  • Product Marketing Specialist

    • Manufacturer, Automotive Parts
    • Marketing, Product Marketing, Planning
    • Tokyo
    • ¥5,000,000~¥6,600,000

    This company is the Japanese subsidiary of a multinational tire manufacturer. It specializes in the import and distribution of high-performance tires for a variety of vehicles, including passenger cars, motorcycles, and commercial vehicles. It has a strong identity as a premium and luxury brand and is widely known for its involvement in motorsports.

    It specializes in the import and distribution of high-performance tires for various vehicles, including passenger cars, motorcycles, and commercial vehicles. The company maintains a strong premium/luxury brand identity and is widely known for its association with motorsports. The company maintains a strong premium/luxury brand identity and is widely known for its association with motorsports.

    Product Marketing Specialists play a crucial role in positioning products within the lineup and ensuring they are effectively deployed in customers' vehicles. Product Marketing Specialists serve as a reliable point of contact for products within the company and manage the product lineup. They are expected to understand market needs, trends, and challenges, and regularly provide insights to headquarters.
    This position supports sales activities by providing product materials to the sales team, collaborates with Trade Consumer Marketing to facilitate product communication, and drives projects related to product and market intelligence.

    Details.

  • Senior Insights Analyst

    • Consulting & Professional Services, Research
    • IT, Data Analyst, Research & Analysis
    • Tokyo
    • ¥6,400,000~¥7,800,000

    This global market research firm specializes in providing comprehensive data, analysis, and insights across various industries and consumer markets. Their reports help businesses understand market trends, competitive landscapes, and consumer behavior to support strategic decision-making. serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide. They serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide.

    Join a leading market intelligence company as a **Senior Insights Analyst**, where you will manage relationships with Japanese multinational clients and deliver strategic market insights. You will work closely with clients to validate market data, conduct trade interviews and provide tailored analysis that supports business decisions across Japan and Asia Pacific. In addition, you will collaborate with research, consulting and sales teams while leading client meetings and presenting insights at industry events and conferences.

    Details.

  • SDV Development Strategy

    • Manufacturer, Manufacturer-Automotive
    • Executive Management, Management Planning・Corporate strategy, Business planning・Business management, Product Marketing, Planning, Product Engineer (Hard/soft)
    • Kanagawa
    • ¥4,100,000~¥7,600,000

    This company is a global technology leader driving major innovation in the rapidly evolving mobility industry. With active development across electrification, autonomous systems, connected services, and software‑defined mobility, the organization is advancing large‑scale digital transformation on a worldwide scale. Employees work in a diverse, international environment where they can take on meaningful responsibility, collaborate across regions, and contribute directly to next‑generation mobility solutions.

    This position is responsible for developing SDV (Software Defined Vehicle), which is the core of next-generation mobility, and promotes overall optimization of software and electronic system development. Collaborating with each development department, you will lead the formulation of development roadmaps, budget management, and technical strategy formulation, and also make proposals to management. By being involved in a wide range of fields including SDV, software development, electronic control, technology strategy, business planning, and project management, you will contribute to the creation of development systems and competitiveness that support future mobility, making this a highly influential position.

    Details.

  • Automotive Semiconductor Marketing & New Product Planning | Marketing and New Product Planning for Automotive Semiconductor Products

    • Manufacturer, Electrical & Electronic
    • Marketing, Product Marketing, Planning, Research & Analysis
    • Aichi
    • ¥5,500,000~¥11,000,000

    In the automotive parts industry, it is one of the largest companies in Japan in the thermal systems, mobility systems, power train systems, electrification systems, and electronic systems businesses.
    We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].

    You will be responsible for marketing and product planning of automotive semiconductor products.

    Details.

  • Web Director

    • Logistics & Transportation, Transportation, Trafic
    • IT, Web producer,Director, Digital Marketing
    • Tokyo
    • ¥4,800,000~¥6,000,000

    As an infrastructure company supporting urban mobility, we operate a parking network boasting an overwhelming scale both domestically and internationally. Furthermore, we are expanding new mobility services such as ride-sharing and car sharing, building a next-generation mobility infrastructure that connects people and cities, and also developing various businesses including car rentals and related financial services.
    In addition to a stable business foundation, we are actively developing new services utilizing digital technologies, and sustainable growth is expected. We are expanding globally beyond Japan, currently operating in seven countries including the UK, Australia, and New Zealand, providing an environment where we can participate in large-scale challenges. At the forefront of changing the way society moves, we are expanding fields where you can build your own career.

    You will be responsible for operating and directing websites related to car sharing and rental car services. You will promote site management that is user-friendly for users through site updates, improvements, and coordination with related departments.

    Details.

  • Marketing Specialist (MarCom) | Marketing Specialist

    • Manufacturer, Machinery, Equipment
    • Marketing, Digital Marketing
    • Kanagawa
    • ¥6,000,000~¥8,000,000

    A global manufacturer of industrial coating and coating equipment, providing spray guns, pumps, paint supply and painting systems for manufacturing including automobiles. Owning multiple established brands, the company focuses on proposing systems that consider the entire production line rather than just individual products. It is a company with a global technology foundation and strong niche expertise that supports the realization of more efficient and environmentally friendly manufacturing processes.

    Responsible for all aspects of MarCom in the Japanese market, executing brand messaging, digital marketing, exhibitions and events, content production, PR, and lead nurturing. Reports to the Marketing Manager and, in collaboration with the sales department, global headquarters, and overseas teams, promotes marketing activities that lead acquisition and contributions to the sales pipeline, leading to business growth.

    Details.

  • Needs and seeds analysis for automotive SoCs, and formulation of reference specifications

    • Manufacturer, Electrical & Electronic
    • Semiconductor, Research & Development, Research & Analysis
    • Tokyo
    • ¥5,500,000~¥14,300,000

    In the automotive parts industry, it is one of the largest companies in Japan in the thermal systems, mobility systems, power train systems, electrification systems, and electronic systems businesses.
    We are currently focusing on four areas [electrification, connected systems, advanced safety/automated driving, and non-vehicle businesses (FA/agriculture)].

    You will be engaged in planning (1) in-vehicle SoCs that support autonomous driving systems and in-vehicle connected services with world-class safety and convenience, and (2) preparing important IP solutions.

    Details.

  • Marketing Manager (US Business) | Marketing Officer for US Business

    • IT, Software platform
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis
    • USA
    • ¥10,000,000~¥20,000,000

    To directly solve problems in manufacturing, which accounts for about 20% of Japanese industry, we provide SaaS services and
    have already successfully raised approximately 30 billion yen in funding, making us a rapidly growing company.
    We are a company that is constantly working to create 'new systems' that change the norms of industry, so that everyone involved in manufacturing can fully demonstrate their inherent abilities.


    「 As the Head of Marketing for the U.S. Business (bilingual in Japanese and English), you will play a crucial role in strategically connecting Japan's global roots with the vast U.S. market. You will lead the entire business growth process, from formulating marketing strategies to scaling the BDR (Business Development Representative) organization, working closely with management.
    We seek true professionals who go beyond mere strategy planning, embodying a "world-class customer experience" in on-site operations and driving a PDCA cycle based on meticulous data analysis, thereby maximizing service value in the U.S. market.

    Details.

  • BtoB Marketing - Leader Candidate | BtoB Marketing [Leader Candidate]

    • IT, Software platform
    • Marketing, Event, Promotion, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
    • Tokyo
    • ¥5,040,000~¥6,020,000

    We operate a 'Vehicle Demand and Cargo Matching Platform' specialized for the transportation industry, providing a system that smoothly connects shippers and shipping companies, and promoting business transformation through digital technology.
    Since its founding, this system, which has supported transportation companies, is already one of the largest in Japan, but there is still room for expansion. By contributing to operational efficiency and improving empty vehicle rates, you can engage in work that can make an impact on society.

    This is a marketer position that maximizes the value of your product. Because this service is still developing, there are plenty of opportunities to turn realizations and ideas like "I could do better this way" into reality. You will work closely with product and business teams to strengthen user-centered marketing approaches.

    Details.

  • Strategic PR

    • IT, Software platform
    • Marketing, Media, Ad, PR
    • Tokyo
    • ¥7,000,000~¥9,000,000

    We operate a 'Vehicle Demand and Cargo Matching Platform' specialized for the transportation industry, providing a system that smoothly connects shippers and shipping companies, and promoting business transformation through digital technology.
    Since its founding, this system, which has supported transportation companies, is already one of the largest in Japan, but there is still room for expansion. By contributing to operational efficiency and improving empty vehicle rates, you can engage in work that can make an impact on society.

    You will be responsible for everything from planning to executing PR strategies that widely communicate brand value to society. This is a highly rewarding position where you proactively create points of contact with media and society, and promote communication strategies that directly lead to business growth.

    Details.

  • Volume Planning & Ordering Staff

    • Manufacturer, Manufacturer-Automotive
    • Sales, Sales Administration, Financial Planning&Analysis,Cost Controller, Sales Operations, Sales Planning & Analysis, International Sales, Research & Analysis, Account Manager (B2B)
    • Tokyo
    • ¥4,000,000~¥6,500,000

    A global automotive brand offering innovative and high-quality vehicles. It is known for its products that combine precise engineering with outstanding performance. In the Japanese market, we aim to offer a variety of premium models, enhancing the joy of driving while contributing to the realization of a sustainable and advanced mobility society.

    Responsible for formulating sales plans, market analysis, demand forecasting, vehicle ordering, and coordination with overseas headquarters for imported automobile brands. Engaged in formulating sales strategies based on market trends, managing sales forecasts, and promoting vehicle supply plans to achieve appropriate inventory.

    Details.

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