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Marketing jobs and career trends in the automotive industry
Industry Trends for Marketing Jobs
Customer behavior online
With the increasing ability to search for information they want to know anytime, anywhere, more and more services allow customers to gather information online and then visit a store or even make a purchase online. Through analysis of customer behavior, plans should be made to establish online and offline points of contact.
personalization
Customers are looking for services and information tailored to their individual needs, and this is a marketing trend. It is important to leverage the data provided by customers to develop personalized offers and campaigns from My Page, apps, etc. Providing a customized experience based on customer preferences and purchase history can increase customer engagement and loyalty.
data analysis
It is becoming increasingly important to use customer segmentation to optimize marketing strategies. More emphasis is being placed on the use of data to improve customer engagement and purchase rates, including understanding customer behavior patterns and needs and delivering personalized marketing messages.
Utilization of Social Media
You need to be proactive in using social media to gather up-to-date customer opinions and feedback and improve your brand image. It is also helpful in promoting engagement with customers and obtaining product and brand information, as well as improving online presence.
AI Utilization
With the development of artificial intelligence (AI) technology, various AI tools are being deployed to predict customer behavior and improve business operations. More AI utilization skills will be required, such as adopting a data-driven approach and developing attractive offers and campaigns for customers.
Job Listings
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Marketing|マーケティング
- Manufacturer, Machinery, Equipment, Software platform
- Sales, Sales Operations, Sales Planning & Analysis, Area・Regional Sales, Product Marketing, Planning, Business Development & Strategy, Brand Marketing, Digital Marketing, Research & Analysis, Media, Ad, PR
- Tokyo, Osaka
- ¥5,000,000~¥8,000,000
同社は日本産業の約20%を占める製造業に対してダイレクトな課題解決のため、Saasサービスを提供しており、
既に約300億円の資金調達に成功しており、現在急成長中の企業でございます。
「モノづくり」に携わるすべての人が本来持っている力を最大限発揮するため、産業の常識を変える「新たな仕組みづくり」に日々取り組んでいる企業です。
スピード感のあるビジネスを展開する同社で、スキルと給与をアップさせながら働きませんか。
マーケティングの施策オーナーとして目標達成に向けた施策実行・改善のリードいただくポジションです。 -
Business Development Executive
- Consulting & Professional Services, Research
- Executive Management, Business planning・Business management, Business Development & Strategy, Research & Analysis
- Tokyo
- ¥4,000,000~¥5,900,000
This global market research firm specializes in providing comprehensive data, analysis, and insights across various industries and consumer markets. Their reports help businesses understand market trends, competitive landscapes, and consumer behavior to support strategic decision-making. They serve a wide range of clients, including corporations, financial institutions, and government agencies, delivering tailored research solutions to drive growth and innovation worldwide.
This position is designed to acquire new clients while also retaining, building, and expanding relationships with high-profile Advertising, Banking, Finance, and Consultancy clients. You will be responsible for developing strategic relationships with multinational companies across Japan, selling the firms market intelligence solutions, and driving revenue growth.
As a Business Development Executive, you will need strong client-facing experience and the ability to plan and strategically grow a portfolio of accounts on both a local and international basis. You will play a key role in identifying new opportunities, expanding usage of our systems and content, and securing long-term partnerships. -
Product Portfolio & Business Planning Manager
- Manufacturer, Manufacturer-Automotive
- Executive Management, Business planning・Business management, Production Management, Product Marketing, Planning, Production Management
- Tokyo
- ¥8,000,000~¥10,000,000
A leading global automotive manufacturer operating in Japan, this company is committed to advancing sustainable mobility by accelerating the transition to electric vehicles. Their goal is to introduce innovative battery electric vehicle (BEV) products tailored for the Japanese market, supporting a cleaner and more environmentally friendly transportation future.
日本で事業を展開する世界有数の自動車メーカーである当社は、電気自動車への移行を加速させることで持続可能なモビリティの推進に取り組んでいます。日本市場に適した革新的なバッテリー電気自動車(BEV)製品を導入し、よりクリーンで環境に優しい交通の未来を支えることを目指しています。
In this role, you will serve as the primary point of contact for global and regional planning teams in the US and Korea, representing Japan’s interests. You will analyze market trends, help plan future products, and work with Japan’s leadership to shape long-term business and technology strategies. You’ll also support important strategy reviews and assist with executive visits to Japan.
本ポジションでは、米国および韓国のグローバル・地域計画チームとの主要な連絡窓口として、日本の利害を代表していただきます。市場動向を分析し、将来製品の計画支援を行うとともに、日本のリーダーシップチームと連携して長期的な事業および技術戦略の策定に携わっていただきます。また、重要な戦略レビューの支援や経営陣の日本訪問のサポートも担当していただきます。 -
Product Director
- Manufacturer, Manufacturer-Automotive
- Executive Management, Business planning・Business management, QC・QA, QC・QA, Production Management, Product Marketing, Planning, Production Management
- Tokyo
- ¥13,000,000~¥15,000,000
A leading global automotive manufacturer operating in Japan, this company is committed to advancing sustainable mobility by accelerating the transition to electric vehicles. Their goal is to introduce innovative battery electric vehicle (BEV) products tailored for the Japanese market, supporting a cleaner and more environmentally friendly transportation future.
日本で事業を展開する世界有数の自動車メーカーである当社は、電気自動車への移行を加速させることで持続可能なモビリティの推進に取り組んでいます。日本市場に適した革新的なバッテリー電気自動車(BEV)製品を導入し、よりクリーンで環境に優しい交通の未来を支えることを目指しています。
In this key role you will be responsible for leading and managing comprehensive product planning and marketing activities to support both short-term and long-term business objectives. You will lead forecasting, business planning, portfolio management, and competitive analysis. You must oversees product and technology rollout, positioning strategies, and product launch execution while ensuring regulatory compliance and quality assurance. With close collaboration with global and regional teams, program stakeholders, and vendors, you will align business strategies and manage product lifecycle activities. Additionally, your focuses will include developing the product organization, coaching team members, and implementing succession plans, with a strong emphasis on safety and operational excellence. -
EV Product Readiness Manager
- Manufacturer, Manufacturer-Automotive
- Dealer Development, Dealer Training & Development, QC・QA, QC・QA, Production Engineer, Production Management, Product Marketing, Planning, Program・Project Management, Program・Project Management, Production Engineer
- Tokyo
- ¥8,000,000~¥10,000,000
A leading global automotive manufacturer operating in Japan, this company is committed to advancing sustainable mobility by accelerating the transition to electric vehicles. Their goal is to introduce innovative battery electric vehicle (BEV) products tailored for the Japanese market, supporting a cleaner and more environmentally friendly transportation future.
日本で事業を展開する世界有数の自動車メーカーである当社は、電気自動車への移行を加速させることで持続可能なモビリティの推進に取り組んでいます。日本市場に適した革新的なバッテリー電気自動車(BEV)製品を導入し、よりクリーンで環境に優しい交通の未来を支えることを目指しています。
In this role, you will lead BEV product launch readiness for the Japanese market and act as the primary point of contact for BEV-related product support from dealers and internal teams. -
Marketing Planner |コーポレートイベント&エクスペリエンスマーケティング プランナー
- Consulting & Professional Services, Consulting
- HR, GA & Facilities, Facilities & General Affairs, Event, Promotion
- Tokyo
- ¥7,000,000~¥11,000,000
日系大手グループに属するコンサルティングファームで、製造・流通・通信・金融・公共などの幅広い業界を対象に、業務改革、オペレーション改善、IT導入支援まで一貫した支援を提供しています。現場起点の課題解決力や、構想策定から実行フェーズまで踏み込むスタイルが特徴で、クライアントとの信頼関係を重視しています。コンサルタントは業務とITの双方に強みを持ち、グローバル案件も豊富。日本発の実行支援型ファームとして着実に成長を続けています。
社員のエンゲージメント向上や企業文化の醸成を目的とした社内イベント、ならびにブランド認知拡大・リード獲得・ビジネス目標達成を目的とした社外イベントの戦略立案から実行までを担っていただきます。
社内外のステークホルダーと連携し、戦略的かつ創造的なイベントを通じて企業価値を最大化する重要な役割です。 -
Growth Marketing Lead
- Logistics & Transportation, Transportation, Trafic, Software platform
- Marketing, Product Marketing, Planning, Brand Marketing, Digital Marketing
- Tokyo
- ¥9,000,000~
モビリティ関連のサービスを展開し、交通や移動手段のデジタル化を促進する企業です。
独自のアプリやプラットフォームを活用し、タクシー配車のサービスをメインとして様々なサービスを展開しているほか、
日本では十数社しかないユニコーン企業でもあり、様々な企業と新たなモビリティサービスを共創しています。
弊社の手掛けるtoC向けタクシーアプリ事業に関して、課題設定から解決のためのグロース戦略の構築、一連の施策の執行に、プロダクトグロースとマーケティングコミュニケーションの両面から携わっていただきます。
配属となるグロース企画グループでは、単に特定の機能や施策だけをリードするのではなく、アプリ全体の事業戦略や方針を踏まえ、課題解決に向けた多様な施策を企画・実行しています。例えば、ロイヤリティプログラムの企画開発やそれをプロモーションするためのマスマーケティング、CRMなどをクロスファンクショナルな体制で推進するスタイルをとっています。
このような環境下で、プロダクトの改善提案、ユーザーコミュニケーション戦略の構築、オンライン・オフラインプロモーション施策の企画・設計・実施、ユーザー調査・分析など、課題設定から戦略構築、実行まで一気通貫でリードいただける方を募集しています。
経営陣やUX、技術部門などの他部署、および外部パートナーなどとも密に連携しながら、交通課題という社会課題の解決にプロダクト起点で貢献していく重要な役割です。
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Digital Services Business & Technology Strategy Manager|デジタルサービスの事業企画・技術戦略企画(管理職)
- Manufacturer, Manufacturer-Automotive
- Executive Management, Business planning・Business management, Digital Marketing
- Tokyo
- ¥12,900,000~¥23,500,000
10年後も20年後もその先も、より多くの人々に「喜び」を提供するために進化をし続ける自動車メーカーとして、これまでも、これからも世界中のお客様に喜んでいただけるよう、既存の枠に捉われない、新しい価値の創出に挑戦しています。
確かな技術力のもと、多くのお客様に愛されるマルチな商品を提供してきた同社が、ICT社会と融合し、新たなサービスを創っていくための仲間を募集します。
SDV全体戦略に基づき下記いずれか業務をお任せいたします。 -
Sales Analyst (Tokyo)
- Manufacturer, Electrical & Electronic, Automotive Parts
- IT, Data Analyst, Sales Planning & Analysis, Research & Analysis
- Tokyo
- ¥5,000,000~¥8,000,000
An exciting global automotive supplier headquartered in Europe. Their experienced team specializes in designing, producing, and selling components, integrated systems, modules, and services to automakers and the aftermarket. With more than 100,000 employees across more than 30 countries, the company operates almost 200 plants, 20 research centers, 39 development centers with reported sales of €19.1 billion.
The company offers a broad range of smart sensors and features that enhance vehicle safety and comfort, including automated parking systems and advanced driving assistance technologies.
This role involves driving business transformation through advanced data analysis and supporting cross-functional data utilization initiatives. The successful candidate will help improve existing database structures, expand data management systems, and integrate financial metrics into strategic insights. You will also explore new technologies and conduct PoC verifications to support innovation and provide actionable feedback to technical teams. -
Group Marketing Strategy & PR Director
- Distribution & Retail
- Marketing, Event, Promotion, Brand Marketing, Digital Marketing
- Kanagawa
- ¥10,000,000~¥14,000,000
A prominent automotive dealership in Japan, known for its long-standing reputation for quality service and a diverse premium vehicle line up continues to grow in Japan and is looking for enthusiastic talents to become part of their excellence. They merged with a major US transportation and dealership group a few years showing their strong and stable presence in the competitive dealer market.
As the Group’s Marketing & PR Director, you will lead a centralized and strategic marketing and communications function supporting some of the world’s most recognized luxury automotive brands. This role operates as a shared service, driving consistent brand positioning and messaging across all key business areas, including new car sales, used car sales, aftersales, and financial services.
You will oversee the full scope of marketing strategy and execution, including:
· Steering of branding: Corporate branding, employer branding, as well as brand specific marketing activities on the importer and retail levels
· Defining and executing the yearly marketing strategy, quarterly planning, and monthly operational marketing activities—including ATL/BTL campaigns, accurate budgeting, ROI tracking, and forecasting
· Creating content & system implementation with centered on digital and social media strategies
· Leading collaboration with premium and luxury OEMs and internal brand managers to ensure proper execution of marketing guidelines and to achieve sales, profit, and KPI targets across all business areas
· Ensuring CRM data accuracy and usage, enabling increased customer retention, lead generation, and conquest activities
· Aligning and implementing global best practices from the parent company, leading worldwide premium dealer group
· Defining internal and external communication guidelines, generating and coordinating content, and introducing relevant platforms and channels
· Managing vendor relationships and outsourcing levels, including the selection and oversight of external marketing agencies
· In addition to these core responsibilities, you will serve as the company's PR lead and corporate spokesperson, managing all external communications and media across digital and traditional platforms
· Collaborating closely with HR team to enhance employer branding and foster internal communication through various channels including internal SNS platform, corporate and recruitment websites, intranet, etc.
· This leadership role is both strategic and hands-on in a fast-changing, brand-focused company. It requires creativity, data-driven thinking, speed, practical decision-making, and strong teamwork across departments.
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General Manager, Planning & Administration Department, Marketing Division
- Manufacturer, Automotive Parts
- Marketing, Product Marketing, Planning, Brand Marketing
- Tokyo
- ¥10,500,000~¥16,500,000
社会や顧客の多様なニーズに応えるべく革新的なソリューションを提供しています。特にデザイン&マーケティング本部においては、「顧客起点のビジネス活動」を軸に、ブランド・カルチャーの創造、新規市場・ビジネスの開拓、既存事業の最大化を推進し、さらにはUXデザインの強化やマーケティングの近代化を通じて企業全体の競争力を高めています。また、プランニング&オペレーションズ統括部 企画管理部では、人・プロセス・テクノロジーの最適化を継続的に実行し、全社横断的な変革プロジェクトや組織改革をリードする役割を担っています。グローバルなビジネス環境に対応した多様なキャリア支援制度やフレキシブルな働き方を導入することで、社員一人ひとりが成長しながら社会課題解決に貢献できる体制を整えている企業です。
プランニング&オペレーションズ統括部 企画管理部 部長として顧客起点のビジネス活動を主導していただきます。 -
Prospective Marketing Promotion Manager
- Logistics & Transportation, Transportation, Trafic, Software platform
- Marketing, Brand Marketing, Digital Marketing, Media, Ad, PR
- Tokyo
- ¥9,000,000~
モビリティ関連のサービスを展開し、交通や移動手段のデジタル化を促進する企業です。
独自のアプリやプラットフォームを活用し、タクシー配車のサービスをメインとして様々なサービスを展開しているほか、
日本では十数社しかないユニコーン企業でもあり、様々な企業と新たなモビリティサービスを共創しています。
手掛けるtoC向けタクシーアプリ事業に関して、課題設定から解決のためのマーケティング戦略の構築、一連の施策の執行に、マーケターとプロデューサーの両側面の立ち位置で上流から携わっていただきます。
業務領域には、マーケティング戦略の立案、ターゲット設定とユーザーコミュニケーションの規定、オンライン・オフラインプロモーション施策の企画・設計・実施、定量・定性のユーザー調査、施策結果の分析・振り返りとPDCA等が含まれます。また、経営陣や関連部署との議論においてマーケティング視点での戦略提言を行っていただくことになります。
外部のパートナー様と協業案件をリードいただく役割も発生し、その中で一部技術面に関するディスカッションも発生します。
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